TYPOGRAPHY RESEARCH
By Anisha Vasudevan
WHAT IS TYPOGRAPHY?
Typography is generally the process or art of printed
matter.
EXAMPLES
WHY DO I NEED TO LOOK INTO TYPOGRAPHY?
For my project, I will need to look into different styles
of print for my digipak. ...
EXAMPLES
ALBUM TYPOGRAPHY
From the previous example, you can see that all
different genres use a variety of typography on their
alb...
ALBUM TYPOGRAPHY
When looking at the elements of choosing a style of
print, my client, Neeraj insisted that he wanted
some...
ALBUM TYPOGRAPHY
After researching into simpler album typographies, I
found some really bold and straight forward front
co...
TYPOGRAPHY SAMPLES
NEERAJ
NEERAJ
NEERAJ
NEERAJ
NEERAJ
NEERAJ
NEERAJ
TYPOGRAPHY SAMPLES
From producing a variety of samples for Neeraj to
have a look at , we both decided to go with
Haettensc...
FINAL TYPOGRAPHY STYLE
This is our final typography style that we have
chosen.
Typography research
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Typography research

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Typography research

  1. 1. TYPOGRAPHY RESEARCH By Anisha Vasudevan
  2. 2. WHAT IS TYPOGRAPHY? Typography is generally the process or art of printed matter.
  3. 3. EXAMPLES
  4. 4. WHY DO I NEED TO LOOK INTO TYPOGRAPHY? For my project, I will need to look into different styles of print for my digipak. I will need to research into typography used in music albums and compare and analyse the connotations of them chosen styles.
  5. 5. EXAMPLES
  6. 6. ALBUM TYPOGRAPHY From the previous example, you can see that all different genres use a variety of typography on their album artwork. Some elements that need to be considered when choosing a style of print are:  Genre  Style of artwork/photos in the album  Artist personality  What kind of reaction you want
  7. 7. ALBUM TYPOGRAPHY When looking at the elements of choosing a style of print, my client, Neeraj insisted that he wanted something simple but bold. Taking that on board I went on with my research and found some album artwork that I thought we could get some inspiration from.
  8. 8. ALBUM TYPOGRAPHY After researching into simpler album typographies, I found some really bold and straight forward front covers which I thought was quiet effective. They were just as effective as the more dramatic designs which we both liked. ‘Let the music speak for itself’ - Neeraj & so that is what we are going to achieve.
  9. 9. TYPOGRAPHY SAMPLES NEERAJ NEERAJ NEERAJ NEERAJ NEERAJ NEERAJ NEERAJ
  10. 10. TYPOGRAPHY SAMPLES From producing a variety of samples for Neeraj to have a look at , we both decided to go with Haettenschweiler. The font is simple yet speaks loudly, its bold and stands out which is what we wanted for the style. We decided it would look nicer if the individual letters was spaced out further instead of having them altogether. Similar to this example
  11. 11. FINAL TYPOGRAPHY STYLE This is our final typography style that we have chosen.

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