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Rural marketing
 

Rural marketing

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Rural marketing

Rural marketing

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    Rural marketing Rural marketing Presentation Transcript

    • Har govind singh
    • Contanty Definitiony Distribution costy Types of Distribution channely Basic Channels of Distributiony Distribution Objectivesy Distribution-Scope Strategies
    • Definitiony Distribution channel is nothing but it is a process of transfer the products or services from Producer to Customer or end user.y Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption Philip Kotler
    • Elements Distribution costy Transportation costy Inventory costy Warehouse costy Material costy Packaging cost
    • Types of Distribution channely Direct Marketing channel( zero level)y Indirect Marketing channel 1. One level channel 2. Two level channel 3. Three level channel 4. Four level channel
    • Basic Channels of Distribution Manufacturers/products Agents/brokers Wholesalers/distributors Retailers Retailers Consumers and organizational end users
    • Typical Distribution of Drugs Manufacturers Marketing Agents Retailers/Wholesalers/DistributorsPrivate GPs/specialists Group Procurement Office Retail Pharmacy Public Hospitals / Institutions
    • Distribution Objectives‡ Minimize total distribution costs for a given service output‡ Determine the target segments and the best channels for each segment‡ Objectives may vary with product characteristics ± e.g. perishables, bulky products, non-standard items, products requiring installation & maintenance
    • Distribution-Scope Strategies‡ Exclusive Distribution ± Limiting the distribution to only one intermediary in the territory‡ Intensive distribution ± Distribute from as many outlets as possible to provide location convenience‡ Selective distribution ± Appoint several but not all retailers
    • Thank you