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Analysis of the Indian Men's grooming sector
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Analysis of the Indian Men's grooming sector


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Industrial analysis of the men's grooming sector in the country

Industrial analysis of the men's grooming sector in the country

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  • Growth Rate of 17%: In terms of market value: from 470 billion in 2001 to 1300 billion
  • Transcript

    • 1. MensGrooming Industry
      Group 8:
    • 2. 1
      Fast Moving Consumer Goods Industry
      An Overview
    • 3. Segments in FMCG
      Personal Care
      Household Care
      Food and Beverages
    • The Indian FMCG Sector
      Valued at INR 1300 billion, 2.2 % of GDP
      Growth Rate of 17%
      Major Companies are
      Hindustan Unilever Limited
      Procter & Gamble
      Colgate Palmolive
      Johnson &Johnson
      Reckitt Benckiser
      CavinKare etc.
    • 15. 2
      Men’s Grooming Industry
      An Overview
    • 16. Men’s Grooming Industry in India
      Revenue generated of $326.1 million by Indian male toiletries market in 2010
      CAGR of 6.4% for the period between 2006 and 2010
      Expected market volume growth rate of 1.3%
      Male razors and blades is the largest segment of the male toiletries market in India, accounting for 75.3% of the market's total value.
    • 17. CAGR growth of Male Toiletries
    • 18. Market value growth
    • 19. Important Personnel in Male Toiletries Sector
      President, Innovation, Marketing and Sales, Godrej Consumer Products Ltd. During his four year stint at Godrej, Vivek mainly focused on consumer insight, segmentation, and value creation, with a clear line of sight to category profit drivers.
      With over twenty years of leadership experience in building brands and premium consumer value, Vivek has achieved exciting company and product turnarounds and is recognized for his success in growing
      An alumnus of IIMC, he is the Managing Director and Executive Director of Procter & Gamble Hygiene & Health Care Ltd.
      He joined P&G in 1983 and was responsible for the “India Success story” at P&G.
      Under his leadership, P&G India has reached new heights, and has redefined marketing excellence in India. He has launched successful brands in a demographically complex and rapidly changing market space.
      Nitin Paranjpe:
      Managing Director and Chief Executive Officer of Hindustan Unilever
      He holds a Bachelor’s Degree in Engineering (Mechanical) from College of Engineering, Pune and an MBA in Marketing from JBIMS, Mumbai and joined the Company as a Management Trainee in 1987.
      As a CEO he aims to enhance HUL’s market presence across all price and benefit segments to serve the diverse needs of consumers across the spectrum.
    • 20. 3
      Men’s Grooming Industry
      Major Players
    • 21.
    • 22. Procter & Gamble
      Market leader in male toiletries segment with 34.8 per cent market share in India
      Gillette India Limited:Strong growth of 26% in 2010
      Mach3 Turbo
      Wilkinson Sword
      Shaving Gel, Foam
      Old Spice
      After Shave
      Shaving Cream
    • 23. Hindustan Unilever Limited
      Asubsidiary of Unilever, the British-Dutch multinational
      targeted to the youth of the country
      largest selling Male Deodorant brand in India
      25 per cent market share in 2010
      Shaving Gel, Foam, After-Shave lotion, and Cologne Talc
    • 24. 4
      Men’s Grooming Industry
      Mergers and Acquisition
    • 25. Mergers and Acquisitions
      81 Acquisitions, stakes in 20 companies, 172 divestitures
      Acquired Maybelline for $758 million
      Dabur India
      Oversees acquisitions HobiKosmetik Group of Turkey and US based Namasti Laboratories
      Paras Pharmaceuticals
      The company was acquired by Reckitt Benckiser in a $726 million deal.
      Issue and Argencos in Latin America, Tura in Africa and Megasari in Indonesia
    • 26. 5
      Men’s Grooming Industry
      Government Regulations
      and Technological trends
    • 27. Trends
      Rising Mergers and Acquisitions
      Key trends
      Constant Innovation and focus on branding
      Companies lowering product prices
      Entering of International Players
      Developing male personal care market
    • 28. The major implication on this sector is the execution of excise duty which is at 5%
      100 per cent export oriented units can be set up by government approval and use of foreign brand names is now freely permitted
      Government Regulations
    • 29. Men’s Grooming Industry
      Financial Indicators
    • 30. Financial Indicators
      The EBITDA of HUL was valued at INR 2565.94 crores at the end of FY 2010
      Table 2give the various financial parameters related to HUL
      The following factors could adversely affect operating results in any reporting period:
      Changes in political or economic conditions
      Import or export licensing requirements
      The overlap of different tax structures
      Unexpected changes in regulatory requirements or tax laws
      Longer payment cycles in certain countries
    • 31. Income Statement of HUL foryear ended 31-03-2010
    • 32. Thank