Fueling Your Marketing Funnel with Video


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Fueling Your Marketing Funnel with Video

  1. 1. PRESENTS: Small Business Marketing— Fueling Your Funnel with Video
  2. 2. Online presence can be a powerful way to promote your brand.
  3. 3. Your online presence is an extension of your brand that works around the clock.
  4. 4. The type of online content you choose has a large IMPACT on the perception of your brand and product sales.
  5. 5. Do you know how these types of online content stack up when it comes to selling a product? Videos Music Blogs Photos
  6. 6. Online video content is #1 Video is preferred over Blogs, music, and photos Source: http://files.brightcove.com/forrester-brightcove- whitepaper-boost-your-content-ecosystem.pdf
  7. 7. Video is ideal for many reasons. 1. It sticks with both audio and visual learners Source: http://www.register.com/learningcenter/marketing/7-reasons-to-add-video-to-your- marketing-strategy/
  8. 8. It is estimated that… 65% of people are VISUAL learners 30% of people are AUDITORY learners 5% of people are KINESTHETIC learners Source: http://learndat.tech.msu.edu/teach/teaching_styles
  9. 9. Using video enables your message to reach 95% of people in their preferred learning style. 95   5   Source: http://learndat.tech.msu.edu/teach/teaching_styles
  10. 10. VIDEO ads lead the race   {     }     $ 40 BILLION spent on online ads in 2012 {     }     2. Get ahead of the curve And out of the $40 billion… Source: http://www.emarketer.com/Article/Online-Ad-Spending- Consolidates-Among-Search-Banners-Video/1008815
  11. 11. Package your message in an entertaining format. Video ads… Position you as a LEADER and authority figure in your field.
  12. 12. 3. S E O About 70% of people use search engines to find businesses.   Source: http://www.thesearchguru.com/search-stats.asp
  13. 13. Source: http://www.businessweek.com/technology/content/feb2009/tc20090212_136831.htm A link in a lower position with video will get more clicks than a link in a higher position without video Video also makes your homepage 53 times more likely to appear on page one of
  14. 14. What does this mean for online shopping?
  15. 15. A customer who watches product/service videos is… more likely to make a purchase Source: http://smallbiztrends.com/2012/10/5-ways-to-use-marketing-videos-on-your-site.html
  16. 16. •  Consumers increase their shopping cart sizes •  Conversion rates rise by about 200% •  45% increase in average order value Source: http://www.brightcove.com/en/solutions/marketing
  17. 17. Costly equipment Extensive shooting and editing training     Video Making in the Past
  18. 18. More affordable equipment More accessible editing programs Video Making Now
  19. 19. However, it is still necessary to invest time and energy to make a high quality video.
  20. 20. That’s where Animoto can help you out. Add Photos and Videos Customize Publish and Post
  21. 21. Your Animoto video will help fuel YOUR SALES FUNNEL General Awareness Drive Traffic Convert Retain Loyalty Get your name out in the community. Video on social media, email or your storefront will help you get traffic. Video is immersive and attention-grabbing. Sell yourself, business, or product better online. Use video to be personable, professional, behind-the- scenes and informative with your customers.
  22. 22. Simply… Upload content– photos, videos, logos Add your message Add music
  23. 23. Preview your video And produce! Then…
  24. 24. With Beautiful, High Quality, and Professional-looking styles { 60+ Video Styles } { HD Available 720P Streaming 1080P Download } {2000+ Triple Scoop Commercially Licensed Songs}
  25. 25. Use your video on… Your website Your blog  YouTube Facebook   Twitter Linkedin   And more!
  26. 26. Learn how other companies use Animoto to make marketing videos!     http://animoto.com/business  
  27. 27. Works Cited http://files.brightcove.com/forrester-brightcove-whitepaper-boost-your-content-ecosystem.pdf http://smallbiztrends.com/2012/10/5-ways-to-use-marketing-videos-on-your-site.html http://www.emarketer.com/Article/Online-Ad-Spending-Consolidates-Among-Search-Banners-Video/1008815 http://www.promotionworld.com/marketing/online/article/110513-What-Video-Marketing http://www.register.com/learningcenter/marketing/7-reasons-to-add-video-to-your-marketing-strategy/ http://www.brightcove.com/en/solutions/marketing http://www.smartshoot.com/ http://www.spotmixer.com/create_video/public_home http://learndat.tech.msu.edu/teach/teaching_styles http://www.fastcompany.com/1843289/why-short-form-video-future-marketing http://summitmarketingonline.com/online-video-marketing/