Small Business Marketing—
Fueling Your Funnel with Video
Online presence can be a
powerful way to promote
Your online presence is an
extension of your brand that
works around the clock.
The type of online content
you choose has a large
IMPACT on the perception
of your brand and product
Do you know how these types of
online content stack up when it
comes to selling a product?
Online video content is #1
Video is preferred over
Blogs, music, and photos
Video is ideal for many
1. It sticks with both audio and
It is estimated that…
65% of people are VISUAL learners
30% of people are AUDITORY learners
5% of people are KINESTHETIC learners
Using video enables your
message to reach 95% of
people in their preferred
lead the race
$ 40 BILLION
spent on online ads in
2. Get ahead of the curve
And out of the $40 billion…
Package your message in an
Position you as a LEADER and
authority ﬁgure in your ﬁeld.
3. S E O
About 70% of people use search
engines to ﬁnd businesses.
A link in a lower position with video will get
more clicks than a link in a higher position
Video also makes your homepage 53
times more likely to appear on page
A customer who
watches product/service videos is…
more likely to make a
• Consumers increase their shopping
• Conversion rates rise by about 200%
• 45% increase in average order value
Extensive shooting and
Video Making in the Past
More accessible editing
Video Making Now
However, it is still necessary to
invest time and energy to make a
high quality video.
That’s where Animoto can help
Add Photos and Videos Customize Publish and Post
Your Animoto video will help fuel
YOUR SALES FUNNEL
Get your name out in the community.
Video on social media, email or your storefront
will help you get traffic.
Video is immersive and attention-grabbing. Sell
yourself, business, or product better online.
Use video to be personable, professional, behind-the-
scenes and informative with your customers.
Upload content– photos,
Add your message