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Tata nano- a game changer or a failure?
 

Tata nano- a game changer or a failure?

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prepared by- ANIK, ANOOP VERKOT,ABHISHEK,BHAVESH,RITIKA FROM ITM-NAVI MUMBAI

prepared by- ANIK, ANOOP VERKOT,ABHISHEK,BHAVESH,RITIKA FROM ITM-NAVI MUMBAI

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  • Inception: Bangalore incident Announcement: in 2006 Response: Toyota and Suzuki
  • Sources: Nano plus – indiancarsbikes.in, autoplugged.com Competitors- asiancorrespondent.com, carkhabri.com

Tata nano- a game changer or a failure? Tata nano- a game changer or a failure? Presentation Transcript

  • TATA NANO A Game Changer or a Failure?
  • Ratan Tata’s Dream: “Lakh Takiya Car”
    • The Inception
    • Inspired by the great number of Indian families with two-wheeled rather than four-wheeled vehicles
    • Tata announces Nano
    • Tata Motors announced in 2006 that the Nano, the 1Lakh car will be manufactured in Singur, WB
    • Response from the industry
    • Reactions from automobile giants Toyota and Suzuki
  • Khushiyon Ki Chabi
    • Dream car for the Indian middle class
    • Nano came to be known as the “People’s car”
    • Overwhelming response for advance booking
    • For the initial 1,00,000 cars, Tata received 2,06,703 bookings
    • Expansion of Indian car market
    • According to a study conducted by CRISIL, Nano was expected to expand the nation’s market by 65%
  • Roadblock - Singur
    • Land acquisition controversy
    • Bengal government forcefully acquired agricultural land to entice Tata to set up Nano’s manufacturing unit
    • Mamta Banerjee’s entry and Tata’s exit
    • Farmers of Singur, with the support of TMC, forced Tata to move out
    • Questions raised on Tata’s promise
  • Gujarat to the Rescue
    • Five states came forward offering support
    • Bengal’s loss = Gujarat’s gain
    • Promise kept – First Nano rolls out of Sanand
  • Speed Breaker – Nano on Fire!
  • Fire Fighting
    • Tata’s reassurance
    • Free Safety Upgrades
    • Personal intimation calls to Nano owners
  • Pot hole – Plunging Sales
    • Sudden increase in price
    • Safety concerns
    • Inefficiency in distribution system
  • Tata’s roar, Sales soar
    • New Marketing Strategy
    • Selling Nano in collaboration with Future Group and Mass Advertising
    • New Nanos equipped with safety upgrades
    • 619 exclusive show-rooms for Nano in small towns
  • Cruising in South Asia
    • Tata Motors Starts Nano Export to Sri Lanka and Nepal
    • Nano’s manufacturing unit to be started in Indonesia
    • Tata Motors planning exports to Thailand, Malaysia and the Philippines
  • Looking Forward
    • Nano Plus on the way to Indian roads
    • Arrival of competitors in the segment
  • What’s in store for the Future?
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  • Thank You
  • Presented by: Abhishek Sharma Anik Kar Anoop V. M. Bhavesh Agrawal Ritika Mittal Q & A