INTRODUCTION TO INTEGRATIVE MEDIA
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INTRODUCTION TO INTEGRATIVE MEDIA

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  • 1. TOPIC 1: INTRODUCTION TOINTEGRATIVE MEDIA
  • 2. 1.1 DEFINITION Media • Usually refers to tools to create, store, and/or deliver information or data in mass media communication such as newspaper, magazine, or television • Types of media: • newspaper – printed media • television – electronic media • Other? • Media elements: people, channel, tools (hardware and software), medium, media types, and the list goes on.... (depends on what types of media you are referring to)
  • 3. 1.1 DEFINITIONIntegrative Media• Combination of media elements to deliver information for creating high impact communication.• Examples: • Electronic media, communications delivered via electronic or electromechanical energy • Hypermedia, media with hyperlinks • Multimedia, communications that incorporate multiple forms of information content and processing such as text, graphic, animation, video and audio. • New media, a broad term encompassing the merging of traditional media with the interactive power of computer and communications technology • Print media, communications delivered via paper or canvas • Social media, media disseminated through social interaction
  • 4. 1.2 MEDIA EVOLUTIONOld Media New Media Usually refer to "old" media  A generic term for the many forms, such as print different forms of electronic newspapers and magazines, communication that are made that are static representations possible through the use of computer technology of text and graphics.  Example:  Websites  Streaming audio and video  Chat rooms  E-mail  On-line communities  Web advertising  DVD and CD_ROM media  Virtual environment  List goes on.....
  • 5. 1.4 EXAMPLE OF MEDIA INTEGRITIVEMultimedia• Multimedia is a medium with multiple content forms.• Able to create high impact communication thus has been used widely in various application such as learning, entertainment, businesses, marketing and so on.• Types of contents usually integrate in creating multimedia presentation/application. • Texts • Graphics • Audio • Animation • Video
  • 6. 1.4 EXAMPLE OF MULTIMEDIAPRODUCT
  • 7. 1.4 MULTIMEDIA CONTENTS FORMS Texts • Human readable sequence of characters to form words to explain or describe about subjects / contexts / situations /.... • It is use to strengthen other media. • Use to express ideas, information, knowledge and feeling. • Wordy presentation are boring!!!
  • 8. 1.4 MULTIMEDIA CONTENT FORMS Graphics / images • Visual representation to express some subjects more rather than text. • Can be created manually (painting/ drawing) or using computer technology . • Computer generated images use widely in may fields such as engineering, animation. Manual drawing Computer Generated Images
  • 9. 1.4 MULTIMEDIA CONTENT FORMS• Audio • Audio is sound within the acoustic range available to humans. • Generally audio is capable to influence humans feeling, thinking and attract people’s attention. • Types of audio: • Music - set the mood of the presentation, enhance the emotion, illustrate points • Sound effects - to make specific points, e.g., squeaky doors, explosions, wind, ... • Narration - most direct message, often effective
  • 10. 1.4 MULTIMEDIA CONTENT FORMS• Animation • Rapid display of a sequence of still images to create an illusion of movement. • Cartoons on television is one example of animation. • Animation is both time-consuming and costly to produce. For this reason, most of the animation made for television and film is produced by professorial studios.
  • 11. 1.4 MULTIMEDIA CONTENT FORMS • Animation cont: • Now many software applications are available to create animations to be displayed on a computer monitor. • “Only animate when it has a specific purpose” • Enhance emotional impact, e.g., air bag explosion + dummy movements -> car crash. • Make a point, e.g., show insertion of a memory chip onto the motherboard (much better than a diagram) • Improve information delivery • Indicate passage of time, e.g., clock/hourglass -> program still running.
  • 12. 1.1 MULTIMEDIA CONTENT FORMS Video  A movie or other piece of material recorded on video recorder.  Note the difference between animation and video. Whereas video takes continuous motion and breaks it up into discrete frames, animation starts with independent pictures and puts them together to form the illusion of continuous motion.  Adv:  It’s quality remains for longer period of time  The duplication quality is similar to the original video  Able to access contents in non-linear fashion thus makes editing easier.  Dis:  Huge file size  Easily to be copyrighted without permission  The transfer of video digital take quite some time
  • 13. 1.5 MEDIA DELIVERY METHODS Examples :  Printed  Electronics-Based  Newspaper  Television  Magazines  Radio  Posters  Mobile  Brochures/Flyers  Banners Others? What would you call or this kind of info delivery?  Web-based  Blog  Websites  Wikis  Social Media: facebook, twitter,
  • 14. 1.1 INTEGRATED MEDIA - MISUSE  Super impose image  Piracy & copyright issues  Intellectual property abuse  Plagiarism