Scct2013 topic 8


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Scct2013 topic 8

  1. 1. SCCT2013Integrative Media Integrative Media Project Management
  2. 2. Topics: 8.1 What is project management? 8.2 Project Management issues 8.3 Project Management process
  3. 3. 8.1 What is project management? The PMI A Guide to the Project Management Body of Knowledge, Third Edition defines project management as: “Project management is the application of knowledge, skills, tools and techniques to project activities to meet project requirements. Project management is accomplished through the application and integration of the project management processes of initiating, planning, executing, monitoring and controlling, and closing. The project manager is the person responsible for accomplishing the project objectives.
  4. 4. 8.1 What is project management?  Managing a project includes:  Identifying requirements  Establishing clear and achievable objectives  Balancing the competing demands for quality, scope, time and cost
  5. 5. 8.1 What is project management? Features of projects:  Start and finish  Life cycle  Budget  Non-repetitive (unique tasks)  Resources from various allocations  Single point of responsibility  Team roles & relationships
  6. 6. 8.2 Project Management IssuesCommon project management issues: Client Gives You Vague, Ever- changing Requirements  Sometimes, a client doesn’t know what they want until a certain stage is complete, then schedule those decision points into the project as milestones.
  7. 7. 8.2 Project Management Issues  Must have a clear path mapped out from start to finish because it forces the client to be specific with their requirements, as well as keeping the project on track.
  8. 8. 8.2 Project Management Issues Client is Slow with communication  People are busy, but it’s tough for you to move forward on a project if you can never get answers from the person you’re working with.
  9. 9. 8.2 Project Management Issues  The Project Doesn’t Start On Time  The hold can either be from your side or the client side.  If it is on yours: then it’s important that you do something to jump-start the project  Client: you need to communicate very clearly how that alters things moving forward.
  10. 10. 8.2 Project Management Issues You Try to Manage Every Project the Same Way  There has never been a project that has the same circumstance, requirements, and needs as another project. Situations, people, and goals change over time.
  11. 11. 8.2 Project Management Issues  The Client Doesn’t Like What You Created  If this happens often, then there is a communication issue that needs to be addressed.  Make sure you understand not just the technical requirements of a project, but also the underlying rationale of your clients.
  12. 12. 8.2 Project Management Issues Your Point of Contact Doesn’t Seem to Care About Your Project  In some cases, the person responsible for communicating with you has little to no interest in your project.  If the completed product will have no direct effect on their job, they are hard to ask questions to, even harder to get answers from, and they provide minimal guidance.  When screening potential clients, do your best to find out if the contact person has a vested interest in the project.
  13. 13. 8.2 Project Management Issues  Too Much Time is Spent Solving Problems After Projects Are "Live"  There will be bugs here and there, but this is a classic problem caused by focusing too much on production, and not enough on testing.  schedule in more time to test your projects from the start. Double your typical testing time if needed.  if the issues are a result of clients constantly wanting you to tweak something here and there, then you need to be clearer about what you do and don’t provide with your services.Further reading:
  14. 14. 8.2 Project Management Issues Costing and  Budget, then, is the total of the costs, as transcribed into Budget a monetary figure, plus the total risk percentage of that cost.  A budget should always be  Project costs and project labeled as an estimate, until budgets are two different it is finalized and approved. things. Always start by This helps to manage identifying project costs. expectations and prevent  Project costs are not defined miscommunications from solely in monetary amounts. being written in stone.  Once you’ve laid out your costs, identify your risks and assign a percentage reflecting how much each risk factor may affect the project as a whole, or a portion of the project.Further reading:
  15. 15. 8.3 Project Management Process The project management process involves the following phases:  conceptualization and planning  design and prototyping  production  testing  distribution and follow-up  and (of course) management
  16. 16. 8.3 Project Management ProcessConceptualization and planning Every multimedia project begins with an idea or concept The concept and the plan define a project Planning should make the realization of the concept as straightforward as possible  Scope  Type of project  Target audience  Market research  Costing/budgeting
  17. 17. 8.3 Project Management ProcessDesign and Prototyping Design  Prototyping  Technology helps and  Emphasizes often is indispensable exploration and – but technology experimentation alone without the  Prototyping helps proper design simplify and improve creativity cannot do production process the trick  Often used as proof-  Design goals of-concept and/or  design process testing purposes
  18. 18. 8.3 Project Management ProcessProduction Organizing people and resources Providing and producing content – text, graphics, videos, sound, animation, VR Integrating all of the above into a meaningful, coherent product
  19. 19. 8.3 Project Management ProcessTesting  Different types of testing: functional, Walking in users content testing, shoes – before the collateral materials user does so testing, user testing Main questions : when,  Different timing: what, how? alpha, beta, user But the crucial testing question is: can  Test plan with relevant testing give us information on complete confidence in the product?  schedule  resources  testing environment  deliverables
  20. 20. 8.3 Project Management ProcessDistribution Activities related to:  Preparation and duplication of physical media  Choosing distribution options and channels  Marketing  Sales
  21. 21. 8.3 Project Management Process Follow-up  Activities includes:  Development wrap-up  Maintenance  Training  Documentation  Customer relations/support  Pursuing additional opportunities