Persona Design A microteaching presentation from the field of Information Studies By Andrea Wiggins

What is a persona? A persona answers the question, “Who is this designed for?” Personas are used for software and information system design Using personas in the design process improves the product’s usability Personas represent the product’s users in realistic detail

A persona answers the question, “Who is this designed for?”

Personas are used for software and information system design

Using personas in the design process improves the product’s usability

Personas represent the product’s users in realistic detail

Quick & Dirty Persona I’m going to call on you one at a time for pieces of the persona. Just answer off the top of your head as quickly as you can. In practice, some of these answers would be based on real user demographics.

I’m going to call on you one at a time for pieces of the persona. Just answer off the top of your head as quickly as you can.

In practice, some of these answers would be based on real user demographics.

Sample Persona

Anatomy of a Persona Photo Demographics Sex, age, marital status, occupation, etc. Skills or resources Internet use, computer use, attitudes Problems and desires Tasks, goals and challenges

Photo

Demographics

Sex, age, marital status, occupation, etc.

Skills or resources

Internet use, computer use, attitudes

Problems and desires

Tasks, goals and challenges