FUTURE FOR SONYW R I T I N G F O R T H E W O R K P L A C E – FA L L 2 0 1 1 S 1 1 7 0 2 6 7 N G U Y E N TAT T H A N G
CONTENT• About Sony• Present Business• Sony’s target for the future• Conclusion
SONY – THE TITAN• Sony Corporation – Founded: 7 May 1946• Japanese multinational like.no.other conglomerate corporation make.believe• The worlds fifth largest media conglomerate measured by revenues.• Revenue US$86.64 billion (2011)• Employee 168,200
PRESENT BUSINESS• On December 9, 2008, Sony Corporation Geographic Total Sales announced that it would be cutting 8,000 Region (Millions yen) jobs, dropping 8,000 contractors and reducing its global manufacturing sites by Japan 1,873,219 10% to save $1.1 billion a year. US 2,512,345• In May 2011: Sony expected to lose a total of Europe 2,307,658 $3.2 billion for the year, due to the Other Area 2,041,270 effects of the Japanese earthquake. While Sony’s Sales and Distribution by the year profit is $857 million. Geographical Region in 2009• For the last three years, Sony has lost 399.3 billion yen ($5.1 billion) due to fierce competition mainly with Apple Inc. and Samsung Electronics Inc.
THE TARGET• By March 31, 2013 target an annual 5% operating income margin and a 10% return on equity.• Focus developing core hardware businesses TV, Game, Digital imaging.State-of-the-art of Sony playstation: Latest Sony HD 3D TV withPSP VITA 27mm crazy deep
THE TARGET• Strengthen profitability of game business• Increase revenues by expanding hardware/software sales and enrichment of PlayStation®Network services.• Improve profitability in the game business by cost reduction and other measures.
THE TARGET• Network-connected products and services• Strengthen and expand networked mobile business.• Expand Sony’s lineup of network- connected products. Latest mobile phone of Sony Ericsson - Xperia
CONCLUSION• With the technology is being improved day by day. Sony must have more and more technological innovation in their product.• The challenge come from the competitor (Apple, Samsung) also become more and more fierce. Sony should build their own characteristic and get more and more fan of your product.