All in English for Rakuten – Target or just a dream? Writing for the world place – Fall 2011 s1170267 Nguyen Tat Thang
Content• Big Name: Rakuten• Globalization• Roadmap• Bold decision for Japanese Company
Big Name• Rakuten: the biggest online shopping mall in Japan in present.• Rakutens 2010 revenues were $4.2 billion (JPY 346.1 billion) with operating profits of approximately $782M (JPY 63.7 billion), suggesting 18.6% gross profit.
Globalization Fast retailing* net sale (billion yen) (left) Rakuten net sale (billion yen) (left) Fast retailing ratio of overseas sales to net sales (percents) (right)* Fast retailing: operator of Uniqlo casual clothing store chain.Both Fast retailing and Rakuten is relatively young.
Globalization• Rakuten has opened offices in a numerous Asian country, Europe and the US.• It make headlines just today with the $250M acquisition of Buy.com, a California- based shopping portal with a large American and European customer base.
Roadmap• The captain:Hiroshi Mikitani – has MBAfrom Harvard.• President Mikitani is fluent inEnglish and is very charismatic,analysts say.
Roadmap Cafeteria go fist: make menu English All meeting with foreigner customer will be English2012 All internal meetings will be in English whether foreigners are present or not. All employee can’t use English efficiently will be fired English become official language
Bold decision for Japanese Company• Problem of English with Japanese.• Average TOEFL test score: India – 84 Japan – 65 Bangladesh – 83 Germany – 97 France – 88