Steve Vaile Chief Executive Officer  H2O New Media  steve@h2onewmedia.com
WHAT IS  SOCIAL MEDIA ? *
Collaboration  Information  Viral Impact  Message Value  Reach Communication Education Collaboration  Information  Viral I...
SOCIAL MEDIA COMMUNICATIONS  Business Results for Us Credibility in what we are doing Value for the User & Eco System Enga...
 
The Effect
 
 
 
 
 
 
 
 
 
 
 
 
WHY USE  SOCIAL VIDEO ? *
Video Growth
http://www.youtube.com/watch?v=TSx2llVmD-8
You Tube - TV or Internet
MEDIA HAS CHANGED
Result   Traditional Media Channels are scrambling to acquire Social media companies  and build social media  offerings.  ...
GCC  ASIA AFRICA EU USA We are  here Summer  2009 Summer  2010 ADOPTION
 
Social Media &  Affinity Marketing <ul><li>a natural liking for or attraction to a person, thing, idea, etc </li></ul><ul>...
 
They want to save: Time Discomfort Risks Money Worry Embarrassment Work Doubts 40 Key Emotional Drivers
They want to be: Good parents Creative Efficient Recognized authorities Up-to-date Gregarious “First” in things Sociable, ...
They want to do: Express their personalities Satisfy their curiosity Appreciate beauty Win others’ affection Resist domina...
 
WHAT TOOLS ARE THERE ? *
TOOLS LESS  -  COMPEXITY OF FUNCTIONS – MORE  Bog Standard Less Cost – More Cost  SaaS Platforms Open Source Custom Build
Process Map LESS  -  COMPEXITY OF FUNCTIONS – MORE  Consulting  Business (ROI) Technical Planning Market Validation Media ...
SOCIAL MEDIA  THAT WORKS  CASE STUDIES
 
THE TEAM Web Agency Communications Agency Design  Agency Content  Production Agency YOUR PROJECT Marketing Agency Research...
THE TOOLS +  +  +  +  development Seed Users PDA Marketing Viral Video Online Editorial  +  +  Social Marketing & Display ...
THE RESULTS Number of Visitors 7000 19,180 Show Revenues  Niche Members  500 1289 12,000 Site Visitors  89,000 ROI Massive...
Thank you [email_address]
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Social Media

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H2O Social Media Presentation at Breakfast Networking meeting of the British Business Group in Dubai.

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Social Media

  1. 1. Steve Vaile Chief Executive Officer H2O New Media steve@h2onewmedia.com
  2. 2. WHAT IS SOCIAL MEDIA ? *
  3. 3. Collaboration Information Viral Impact Message Value Reach Communication Education Collaboration Information Viral Impact Message Value Reach Communication Education
  4. 4. SOCIAL MEDIA COMMUNICATIONS Business Results for Us Credibility in what we are doing Value for the User & Eco System Engagement & Ease of Use Reach Information Targeted Communication Brand Impact ROI Don’t Spam Don’t Lie Don’t Over Control Certainly – Don’t just build it Easy to Use Always new content Always new members Always interesting Relevance of Content Relevance to User Eco System Base of informed users Good application functionality User generated content Application
  5. 6. The Effect
  6. 19. WHY USE SOCIAL VIDEO ? *
  7. 20. Video Growth
  8. 21. http://www.youtube.com/watch?v=TSx2llVmD-8
  9. 22. You Tube - TV or Internet
  10. 23. MEDIA HAS CHANGED
  11. 24. Result Traditional Media Channels are scrambling to acquire Social media companies and build social media offerings. Result Existing social media channels understand that to sustain growth they must acquire more niche social media channels and localise their content base Social Media Platform Fragmentation Integration between platforms using profile portability Customised social media platform development Result Brands & users are searching for more relevant social media platforms or even creating their own platforms = OPPORTUNITY
  12. 25. GCC ASIA AFRICA EU USA We are here Summer 2009 Summer 2010 ADOPTION
  13. 27. Social Media & Affinity Marketing <ul><li>a natural liking for or attraction to a person, thing, idea, etc </li></ul><ul><li>inherent likeness or agreement; close resemblance or connection. </li></ul><ul><li>of or pertaining to persons who share the same interests </li></ul>Building Rapport with your user base Or NLP for Community Owners 
  14. 29. They want to save: Time Discomfort Risks Money Worry Embarrassment Work Doubts 40 Key Emotional Drivers
  15. 30. They want to be: Good parents Creative Efficient Recognized authorities Up-to-date Gregarious “First” in things Sociable, hospitable Proud of their possessions Influential over others 40 Key Emotional Drivers
  16. 31. They want to do: Express their personalities Satisfy their curiosity Appreciate beauty Win others’ affection Resist domination by others Emulate the admirable Acquire or collect things Improve themselves generally 40 Key Emotional Drivers
  17. 33. WHAT TOOLS ARE THERE ? *
  18. 34. TOOLS LESS - COMPEXITY OF FUNCTIONS – MORE Bog Standard Less Cost – More Cost SaaS Platforms Open Source Custom Build
  19. 35. Process Map LESS - COMPEXITY OF FUNCTIONS – MORE Consulting Business (ROI) Technical Planning Market Validation Media Services / Partnerships C O R P O R A T E F U N D I N G Online Services Web Development Online Marketing Application Development IP Creation Graphical Design Content Production Video Production Audio Production Text Production Television Production Marketing Events SEO Press Releases Email WOM A D M I N S E R V I C E S Content Distribution & Aggregation Channels Sponsorship & Advertising Consumers & Vertical Markets - Online Vertical Media Channels Media Services Companies, Publishers, Branding Agencies, Advertising Agencies, Media
  20. 36. SOCIAL MEDIA THAT WORKS CASE STUDIES
  21. 38. THE TEAM Web Agency Communications Agency Design Agency Content Production Agency YOUR PROJECT Marketing Agency Research Agency
  22. 39. THE TOOLS + + + + development Seed Users PDA Marketing Viral Video Online Editorial + + Social Marketing & Display Ads + Consulting
  23. 40. THE RESULTS Number of Visitors 7000 19,180 Show Revenues Niche Members 500 1289 12,000 Site Visitors 89,000 ROI Massive ! (1000s of %) Exp Act
  24. 41. Thank you [email_address]
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