2. Sephora
Insights：
• Colorful themes and neat display,
which make the store really inviting
• Fragrant smell, lots of “trial product”
• Sales wear uniforms, but they follow
the clients everywhere even if I was
just look around
• There are slogan outside “makeup
tips”, but there are no relative tips
inside
3. Watsons
• A promotion booklet rack at the
entrance, very open and clear;
• Products are displayed very neatly and
quite clear classification;
• Sales give clients room to shop for
themselves, but they also offer help if
you ask;
• Counter is at opposite side of entrance,
and there are some snacks and small
things at the counter for clients to
choose if they are in a line.
4. Lanvazza
• Very cozy western café, and it’s next to an old
Chinese living building.
• Nice music , bright windows, good views.
• They sale ice cream and cock tail too.
• There are glasses and tissues with their
Logo on.
