• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Slanket vs Snuggie

Slanket vs Snuggie



Information Technology for Management class presentation talk about Slanket strategy to tackle Snuggie.

Information Technology for Management class presentation talk about Slanket strategy to tackle Snuggie.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Slanket vs Snuggie Slanket vs Snuggie Presentation Transcript

    • Slanket Responding to Snuggie’s Market Entry Fuad Muhammad 114000 3342 Muhammad Angga Rifandi Pane 1140003393 Muhammad Syarwan Maulana 114000 2983
    • Slanket
      • Slanked business idea come from Gary Clegg as his “little project to make some money” by selling a sleeved blanket
      • In 2004, Gary and Jeff Clegg run their business with only with $20.000
      • Slanket use website to sell their products
      • Slanket got free promotion by posted on Digg.com
    • Slanket
      • Slanket made deals with SkyMall and QVC in 2007
      • Slanket sales had been strongly seasonal, 32% in 1 st quarter and the biggest on on 4 th quarter of the year with 60% sales
      • The Slanket organization run on several places Denver, Portland, Maine, North Carolina, California
      • Slanket participate in donations to causes and charities
    • Snuggie
      • In October 2008, the Allstar Marketing Group (DRTV) launched Snuggie
      • Snuggie infomercial airing in October 2008 with marketing budget of over $10 million
      • Snuggie become more popular than Slanket in November 2008
      • In two months, Snuggie can sold up to 4 million
    • Snuggie
      • After Snuggie first airing informercial, many sleeved blanket parody videos appear on YouTube
      • Snuggie products used by public figure in their shows
      • Snuggie fans created fans site to express their feeling
    • Slanket Post-Snuggie World
      • Slanket belief that they still got advantage become the first mover
      • Slanket still confident with their better product compare to Snuggie
      • Slanket have agreement sport licensed with NFL and MLB
      • Slanket focused on Internet to reach their visitor traffic to Slanket.com
      • Slanket use pay per sales rather than cost per click that used by Snuggie
    • Slanket Post-Snuggie World
      • Slanket Annual Revenues
    • Slanket Post-Snuggie World
      • Slanket Distribution Channel
    • Slanket Post-Snuggie World
      • Customer Reviews
      • Slanket review source: QVC.com, 362 reviews – August 2009
      • Snuggie reviews sources: Amazon.com, 37 reviews – August 2009
      • Thank You