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Slanket vs Snuggie
 

Slanket vs Snuggie

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Information Technology for Management class presentation talk about Slanket strategy to tackle Snuggie.

Information Technology for Management class presentation talk about Slanket strategy to tackle Snuggie.

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    Slanket vs Snuggie Slanket vs Snuggie Presentation Transcript

    • Slanket Responding to Snuggie’s Market Entry Fuad Muhammad 114000 3342 Muhammad Angga Rifandi Pane 1140003393 Muhammad Syarwan Maulana 114000 2983
    • Slanket
      • Slanked business idea come from Gary Clegg as his “little project to make some money” by selling a sleeved blanket
      • In 2004, Gary and Jeff Clegg run their business with only with $20.000
      • Slanket use website to sell their products
      • Slanket got free promotion by posted on Digg.com
    • Slanket
      • Slanket made deals with SkyMall and QVC in 2007
      • Slanket sales had been strongly seasonal, 32% in 1 st quarter and the biggest on on 4 th quarter of the year with 60% sales
      • The Slanket organization run on several places Denver, Portland, Maine, North Carolina, California
      • Slanket participate in donations to causes and charities
    •  
    • Snuggie
      • In October 2008, the Allstar Marketing Group (DRTV) launched Snuggie
      • Snuggie infomercial airing in October 2008 with marketing budget of over $10 million
      • Snuggie become more popular than Slanket in November 2008
      • In two months, Snuggie can sold up to 4 million
    • Snuggie
      • After Snuggie first airing informercial, many sleeved blanket parody videos appear on YouTube
      • Snuggie products used by public figure in their shows
      • Snuggie fans created fans site to express their feeling
    •  
    • Slanket Post-Snuggie World
      • Slanket belief that they still got advantage become the first mover
      • Slanket still confident with their better product compare to Snuggie
      • Slanket have agreement sport licensed with NFL and MLB
      • Slanket focused on Internet to reach their visitor traffic to Slanket.com
      • Slanket use pay per sales rather than cost per click that used by Snuggie
    • Slanket Post-Snuggie World
      • Slanket Annual Revenues
    • Slanket Post-Snuggie World
      • Slanket Distribution Channel
    • Slanket Post-Snuggie World
      • Customer Reviews
      • Slanket review source: QVC.com, 362 reviews – August 2009
      • Snuggie reviews sources: Amazon.com, 37 reviews – August 2009
      • Thank You