OpenSplice DDS
                                                Delivering Performance, Openness, and Freedom



       Ang...
Speaker Bio




                                                                                                          ...
PrismTech Corp.




© 2009, PrismTech. All Rights Reserved
PrismTech Corporation
                                                                                                   2...
Our Profile
History
                                                                                 Research & Developmen...
Customers


                                  Nokia




            © 2009, PrismTech. All Rights Reserved
Our Markets
                                                                  5




                                      ...
Our Product Lines




© 2009, PrismTech. All Rights Reserved




                                         Proprietary Info...
Our Technologies




© 2009, PrismTech. All Rights Reserved




                                         Proprietary Infor...
Technology Evolution/Innovation
                    Landscape




           © 2009, PrismTech. All Rights Reserved
(1980)




© 2009, PrismTech. All Rights Reserved
                                                                        ...
Growing Complexity
                                                Price
                                                 ...
Growing Complexity
Price
 ■ US$ 399
Capacity
 ■ 8GB or 16GB flash drive
                                                  ...
© 2009, PrismTech. All Rights Reserved
                                                                                   ...
Innovation Pays...




© 2009, PrismTech. All Rights Reserved




                                         Proprietary Inf...
...but it’s lack hurts badly


                                                       Nokia's Earnings Fall 90%, Keeps



...
What’s the Biz Challenge?



      © 2009, PrismTech. All Rights Reserved
The Inevitable Path to Commodization




                                                                                 ...
The Inevitable Path to Commodization




                                                                                 ...
The Inevitable Path to Commodization




                                                                                 ...
The Inevitable Path to Commodization




                                                                                 ...
The Inevitable Path to Commodization


                                                                                   ...
The Inevitable Path to Commodization


                                                                                   ...
The Inevitable Path to Commodization
‣ In most of the mainstream markets along with the steep increase in
  complexity com...
What is Commodization?
A technology is commodized when:
‣ Standardized by international bodies
 ‣ OMG DDS
 ‣ POSIX
 ‣ MPI
...
Toward Strategic Commodization
                                                    No, it’s not an oxymoron!



          ...
Are Commodities Strategic?
‣ Many companies underestimate the strategic importance
  of properly managing commodization
‣ ...
© 2009, PrismTech. All Rights Reserved




                                         Proprietary Information - Distribution...
Making a Successful Commodizations

‣ Successful technology commodization requires widespread adoption
 ‣ Suppliers need t...
Open Source:
Strategic Commodization



     © 2009, PrismTech. All Rights Reserved
Key Aspects of the Open Source Model
‣ The Open Source Model establishes a virtuous cycle based on generosity
 with a non-...
Open Source Innovation Model

                                  Collective

                Private




                  ...
Open Source Strategic Value

...A User Perspective
Open Source Software provides key Strategic Value to Users:
‣ No Techno...
Commodizing with Open Source

Open Source is the most strategic
way of achieving technology




                          ...
Commodization @ Work
                                            The Data Distribution Service



   © 2009, PrismTech. Al...
© 2009, PrismTech. All Rights Reserved
                                                                                   ...
Time Scale




© 2009, PrismTech. All Rights Reserved
                                                                    ...
The Need for Data Distribution
  Time Scale                                            Geographical Scale




            ...
The Need for Data Distribution
    Time Scale                                                     Geographical Scale




 ...
The Need for Data Distribution
    Time Scale                                                                   Geographic...
The Need for Data Distribution
    Time Scale                                                                    Geographi...
The Need for Data Distribution
    Time Scale                                                                         Geog...
The Need for Data Distribution
    Time Scale                                                                         Geog...
The OMG Data Distribution Service (DDS)
Data Distribution Service for Real-Time Systems
                                  ...
DDS Recommendations
      ! The infrastructure evolution cycle is churning…
                     – New -> Emerging -> Stan...
OpenSplice DDS v4.1
‣ Product reorganized into Editions
 ‣ Community Edition
                                             ...
Community Edition
Features                                          Licensing
‣ OMG DDS v1.2 DCPS                         ...
Enterprise Edition
Features                                             Licensing
‣ OMG DDS v1.2 (DCPS+DLRL)              ...
Community Process

           OpenSplice DDS Community

                                   - Commercial Support
          ...
Roadmap Planning

                           Roadmap
                           Items List                                ...
Technology Incubators

                        Technology
                      Incubators List                           ...
Commodization @ Work
                                 The Open Market Data Platform



   © 2009, PrismTech. All Rights Re...
CSI Open Market Data (OMD) Platform

‣ OMD, with support from key
    Financial Firms is defining what
    aims to become ...
Open Source and Lead Users




        © 2009, PrismTech. All Rights Reserved
Users as Innovators: Traditional Model


                           User-Dominated Steps

                                ...
Traditional Model Limitations

‣ The Inventive User has to build the improvement or innovation, although this might
 not b...
Open Source for Catalyzing Innovation


                            User-Dominated Steps

                                ...
Putting it all together



  © 2009, PrismTech. All Rights Reserved
From Commodization to Innovation

                            Collective

               Private




                     ...
From Innovation to Commodization

                             Collective

               Private




                    ...
The Future...




© 2009, PrismTech. All Rights Reserved
The Future is Open Source
Market Evidences
‣ Commercial companies are increasingly using Open Source as a “smart
 way” of ...
Concluding Remarks

‣ Open Source provides the key set of benefits that are
 required to make successful technology commod...
Online Resources

http://www.opensplice.com/                                                         http://twitter.com/ac...
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The Future of Software is Open Source

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This presentation explains why from a technology and innovation management perspective the future of software is Open Source. In brief the point made by the presentation is that to compete companies need to focus on added value and this requires proper commodization management. Open Source is the most strategic way of managing commodization.

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The Future of Software is Open Source

  1. 1. OpenSplice DDS Delivering Performance, Openness, and Freedom Angelo Corsaro, Ph.D. Product Strategy & Marketing Manager OMG RTESS and DDS SIG Co-Chair angelo.corsaro@prismtech.com The Future of Software is Open Source
  2. 2. Speaker Bio Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Angelo CORSARO, Ph.D. Product Strategy & Marketing Manager PrismTech Tel: +33 1 69 01 53 54 | Cell: +33 6 43 30 75 65 Dr. Angelo Corsaro is the OpenSplice DDS Product Strategy & Marketing Manager at PrismTech, a market leader in the field of high performance middleware. His responsibilities include product strategy, competitive positioning, technology evolution, and technology evangelism. He is also responsible for strategic standardization at the Object Management Group (OMG), where is co-chair of the Data Distribution Service (DDS) Special Interest Group, and the Real-Time Embedded and Specialized Services Task Force. Angelo received a Ph.D. and a M.S. in Computer Science from the Washington University in St. Louis, and a Laurea Magna cum Laude in Computer Engineering from the University of Catania, Italy. © 2009, PrismTech. All Rights Reserved
  3. 3. PrismTech Corp. © 2009, PrismTech. All Rights Reserved
  4. 4. PrismTech Corporation 2 Where we do business – in over 50 countries worldwide Proprietary Information - Distribution without Expressed Written Permission is Prohibited. HQ Sites USA: Burlington, MA EMEA: Edinburgh, Scotland Engineering Centres Newcastle, UK | Fort Wayne, IN Berlin, Germany | Paris, France Hengelo, Netherlands Field Offices / Distributors London, UK | Saddle Brook, NJ Houston, TX | San Francisco, CA Helsinki, Finland | Seoul, South Korea | Beijing, China © 2009, PrismTech. All Rights Reserved
  5. 5. Our Profile History Research & Development 1992 Incorporated as a Contract R&D Company – Application & Data Integration Focus Significant Investment Program: More Than $10m over the Last Three Years 2001 Restructured as a COTS Products & Services Company - Initially offering Advanced CORBA Products Growth Proprietary Information - Distribution without Expressed Written Permission is Prohibited. 2002 Open Source ORBs Added to Product Portfolio 100%+ growth since FY2005 2005 SDR Tools and Middleware Added to Product Current Year Projected Revenues >$ 20mm and Portfolio Profitable 2006 DDS Tools and Middleware Added to Product Accelerating Growth Planned for Future Portfolio Personnel 2008 Clearance for US DoD “Classified” Programs Approximately 110 People Worldwide 2009 Open Source Launch of OpenSplice DDS PrismTech is the World Leader in the High-Performance Open Source Middleware Market © 2009, PrismTech. All Rights Reserved
  6. 6. Customers Nokia © 2009, PrismTech. All Rights Reserved
  7. 7. Our Markets 5 Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Copyright PrismTech 2008 Proprietary information subject to non-disclosure © 2009, PrismTech. All Rights Reserved
  8. 8. Our Product Lines © 2009, PrismTech. All Rights Reserved Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  9. 9. Our Technologies © 2009, PrismTech. All Rights Reserved Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  10. 10. Technology Evolution/Innovation Landscape © 2009, PrismTech. All Rights Reserved
  11. 11. (1980) © 2009, PrismTech. All Rights Reserved Growing Complexity iPhone (2007) Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  12. 12. Growing Complexity Price ■ US$ 3815 (in 1980) (1980) CPU ■ Synertek 6502A, 2.0 MHz RAM Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ■ 128KB (512K Max) Display ■ Color composite video ■ 16 colors at 280 X 192. ■ 16 shades at 560 X 192 Ports ■ Two serial ports ■ External floppy port Ports ■ Apple SOS (Sophisticated OS) © 2009, PrismTech. All Rights Reserved
  13. 13. Growing Complexity Price ■ US$ 399 Capacity ■ 8GB or 16GB flash drive Sensors Cellular and wireless ■ Accelerometer ■ UMTS/HSDPA (850, 1900, 2100 MHz) ■ Proximity sensor Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ■ GSM/EDGE (850, 900, 1800, 1900 MHz) ■ Ambient light sensor ■ Wi-Fi (802.11b/g) Audio ■ Bluetooth 2.0 + EDR ■ Frequency response: 20Hz to GPS 20,000Hz ■ Assisted GPS ■ Audio formats supported: AAC, Display Protected AAC, MP3, MP3 VBR, Audible (formats 2, 3, and 4), Apple iPhone (2007) ■ 3.5-inch (diagonal) widescreen Multi-Touch Lossless, AIFF, and WAV display Video ■ 480-by-320-pixel resolution at 163 ppi ■ H.264 ■ Support for display of multiple languages and ■ MPEG-4 characters simultaneously © 2009, PrismTech. All Rights Reserved
  14. 14. © 2009, PrismTech. All Rights Reserved Hyper Competition Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  15. 15. Innovation Pays... © 2009, PrismTech. All Rights Reserved Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  16. 16. ...but it’s lack hurts badly Nokia's Earnings Fall 90%, Keeps Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Bleeding Against iPhone, BlackBerry © 2009, PrismTech. All Rights Reserved
  17. 17. What’s the Biz Challenge? © 2009, PrismTech. All Rights Reserved
  18. 18. The Inevitable Path to Commodization Proprietary Information - Distribution without Expressed Written Permission is Prohibited. New Technology Inception Technology Maturation Technology Commondization © 2009, PrismTech. All Rights Reserved
  19. 19. The Inevitable Path to Commodization Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Value Add Commodity New Technology Inception Technology Maturation Technology Commondization © 2009, PrismTech. All Rights Reserved
  20. 20. The Inevitable Path to Commodization Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Value Add Value Add Commodity Commodity New Technology Inception Technology Maturation Technology Commondization © 2009, PrismTech. All Rights Reserved
  21. 21. The Inevitable Path to Commodization Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Value Add Value Add Value Add Commodity Commodity Commodity New Technology Inception Technology Maturation Technology Commondization © 2009, PrismTech. All Rights Reserved
  22. 22. The Inevitable Path to Commodization Value Add Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Value Add Value Add Commodity Value Add Commodity Commodity Commodity New Technology Inception Technology Maturation Technology Commondization © 2009, PrismTech. All Rights Reserved
  23. 23. The Inevitable Path to Commodization Value Add Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Value Add Value Add Commodity Value Add Commodity Commodity Commodity New Technology Inception Technology Maturation Technology Commondization © 2009, PrismTech. All Rights Reserved
  24. 24. The Inevitable Path to Commodization ‣ In most of the mainstream markets along with the steep increase in complexity comes a swift raise of commodization ‣ Companies should focus their strategy on adding value to the customer, without trapping themselves into commodity, especially if this is not their Value Add core-business Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Value Add Value Add Commodity Value Add Commodity Commodity Commodity New Technology Inception Technology Maturation Technology Commondization © 2009, PrismTech. All Rights Reserved
  25. 25. What is Commodization? A technology is commodized when: ‣ Standardized by international bodies ‣ OMG DDS ‣ POSIX ‣ MPI Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ‣ UML ‣ There is a standard de facto exist ‣ Linux ‣ Java ‣ When available as a COTS ‣ VxWorks, INTEGRITY © 2009, PrismTech. All Rights Reserved
  26. 26. Toward Strategic Commodization No, it’s not an oxymoron! © 2009, PrismTech. All Rights Reserved
  27. 27. Are Commodities Strategic? ‣ Many companies underestimate the strategic importance of properly managing commodization ‣ Commoditization should be planned as a way to outsource IP that are no more strategic toward providing value-add to the user, but which yet constitute a very important part of Proprietary Information - Distribution without Expressed Written Permission is Prohibited. the overall system ‣ Technology commodization can be usually achieved by means of: ‣ International Standardization ‣ Technology Spin-off ‣ IP Transfer to 3rd Parties ‣ When driving the commodization keep in minds the Porters 5 Forces Framework! © 2009, PrismTech. All Rights Reserved
  28. 28. © 2009, PrismTech. All Rights Reserved Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  29. 29. Making a Successful Commodizations ‣ Successful technology commodization requires widespread adoption ‣ Suppliers need to be aggressive in promoting the adoption of the commodization ‣ Successful technology commodization need to bring Total Cost of Ownership (TCO) reductions to the “buyer” while ensuring “supplier” profitability Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ‣ The “buyer” needs the “supplier” to succeed and vice-versa ‣ Successful commodization creates economy of scale ‣ Successful commodization ensure continuous innovation ‣ Successful commodization ensures that somebody else spends R&D $$$ on your “commodity” © 2009, PrismTech. All Rights Reserved
  30. 30. Open Source: Strategic Commodization © 2009, PrismTech. All Rights Reserved
  31. 31. Key Aspects of the Open Source Model ‣ The Open Source Model establishes a virtuous cycle based on generosity with a non-linear return for community members who donate their time, skills, ideas, money, etc. ‣ The Open Source Model empowers users Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ‣ The Open Source Model removes boundaries and is able to “pick the brain” of the smartest people around the world that are willing to contribute ‣ The Open Source Model removes adoptions barriers ‣ The Open Source Model is able to benefit even from egoistic/free-riding behavior © 2009, PrismTech. All Rights Reserved
  32. 32. Open Source Innovation Model Collective Private Proprietary Information - Distribution without Expressed Written Permission is Prohibited. - Time Private/Collective - Skill - Testing Innovation Model - Skill - Technology - Money - Technology - Popularity - Economy of Scale - Technology - ... - Credibility - ... - Reputation - ... - ... Open Source Project © 2009, PrismTech. All Rights Reserved
  33. 33. Open Source Strategic Value ...A User Perspective Open Source Software provides key Strategic Value to Users: ‣ No Technology Adoption Barriers Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ‣ Larger Pool of Talent ‣ Better Support ‣ A Platform for User-Driven Innovation ‣ Security of Supply ‣ Better TCO when compared with Proprietary SW © 2009, PrismTech. All Rights Reserved
  34. 34. Commodizing with Open Source Open Source is the most strategic way of achieving technology Proprietary Information - Distribution without Expressed Written Permission is Prohibited. commodization! ‣ Avoids single provider lock-in ‣ It provides a very effective manner of market seeding ‣ Reduces barriers to adoption © 2009, PrismTech. All Rights Reserved
  35. 35. Commodization @ Work The Data Distribution Service © 2009, PrismTech. All Rights Reserved
  36. 36. © 2009, PrismTech. All Rights Reserved The Need for Data Distribution Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  37. 37. Time Scale © 2009, PrismTech. All Rights Reserved The Need for Data Distribution Proprietary Information - Distribution without Expressed Written Permission is Prohibited.
  38. 38. The Need for Data Distribution Time Scale Geographical Scale Proprietary Information - Distribution without Expressed Written Permission is Prohibited. © 2009, PrismTech. All Rights Reserved
  39. 39. The Need for Data Distribution Time Scale Geographical Scale Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Parallelism Systemic Data Signal Processing Processing Parallel Systems © 2009, PrismTech. All Rights Reserved
  40. 40. The Need for Data Distribution Time Scale Geographical Scale Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Parallelism Determinism Systemic Real-Time Data Signal Information Processing Processing Processing Parallel Systems © 2009, PrismTech. All Rights Reserved
  41. 41. The Need for Data Distribution Time Scale Geographical Scale Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Parallelism Determinism Throughput, Availability Systemic Real-Time Near Real-Time Fault- Data Signal Information Tolerant Information Processing Processing Processing Processing Parallel Systems © 2009, PrismTech. All Rights Reserved
  42. 42. The Need for Data Distribution Time Scale Geographical Scale Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Parallelism Determinism Throughput, Availability Scalability, Persistence, Security Systemic Real-Time Near Real-Time Fault- Data Complex Information Signal Information Tolerant Information Processing Processing Management Processing Processing Parallel Systems Distributed Systems © 2009, PrismTech. All Rights Reserved
  43. 43. The Need for Data Distribution Time Scale Geographical Scale Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Parallelism Determinism Throughput, Availability Scalability, Persistence, Security Systemic Real-Time Near Real-Time Fault- Data Complex Information Signal Information Tolerant Information Processing Processing Management Processing Processing Data Distribution Parallel Systems Distributed Systems © 2009, PrismTech. All Rights Reserved
  44. 44. The OMG Data Distribution Service (DDS) Data Distribution Service for Real-Time Systems Application ‣ Leap forward in Topic-based Publish/Subscribe Middleware state of the art Object/Relational Mapping ‣ Carefully specified to allow very high performance, Data Local Reconstruction Layer (DLRL) scalable, predictable and high-availability Content Ownership Durability Proprietary Information - Distribution without Expressed Written Permission is Prohibited. implementations Subscription ‣ Language Independent, OS and HW architecture Minimum Profile Data Centric Publish/Subscribe (DCPS) independent Fully Standardized Solution Real-Time Publish/Subscribe Protocol ‣ Data Distribution Service (DDS) for Real-Time DDS Interoperability Wire Protocol Systems v1.2 UDP/IP ‣ RTPS, DDS Interoperability Wire Protocol The OMG Data Distribution Service satisfies the most challenging information dissemination requirements across a wide set of application domains, ranging from multi-board systems to system-of-systems © 2009, PrismTech. All Rights Reserved
  45. 45. DDS Recommendations ! The infrastructure evolution cycle is churning… – New -> Emerging -> Standard -> Commodity – Middleware is emerging as OS declines Increasingly Mandated/Recommended by Administrations ! …DDS is maturing… ‣ US Navy: Open Architecture focus – OMG – Wire spec Proprietary Information - Distribution without Expressed Written Permission is Prohibited. – Tools ‣ DISR/DISA: Net-centric Systems – Enterprise integration – Multiple products fielded ‣ EuroControl: Air Traffic Control Center Operational – Deployed applications! Interoperability ! …and adoption is on the rise – Navy for VSI ‣ QinetiQ: Recommending DDS – DISR – FCS/SoSCOE – Many significant applications © 2009, PrismTech. All Rights Reserved
  46. 46. OpenSplice DDS v4.1 ‣ Product reorganized into Editions ‣ Community Edition Enterprise Ed. ‣ Compact Edition ‣ Professional Edition ‣ Enterprise Edition Professional Ed. Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ‣ Product Editions provide a a growing set of Enterprise Ed. functionality to address the needs of increasingly Compact Ed. more sophisticated users Community Ed. ‣ The Community Edition is Open Source ‣ Compact, Enterprise and Professional Edition are available only through Commercial Subscriptions © 2009, PrismTech. All Rights Reserved
  47. 47. Community Edition Features Licensing ‣ OMG DDS v1.2 DCPS ‣ LGPLv3 ‣ Minimum Profile ‣ Content Subscription Profile Application ‣ Durability Profile Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ‣ Ownership Profile Content DDS v1.2 Ownership Durability Subscription ‣ Networking Minimum Profile ‣ DDSI v2.1 Implementation Real-Time Pub/Sub (DCPS) ‣ Real-Time Networking Implementation DDSI v2.1 Interoperable Wire Protocol Real-Time Networking (DDSI) Networking Technology UDP/IP Open Source LGPL Licensed Edition -- The Best Way to Get Started with DDS © 2009, PrismTech. All Rights Reserved
  48. 48. Enterprise Edition Features Licensing ‣ OMG DDS v1.2 (DCPS+DLRL) ‣ Commercial ‣ Minimum Profile ‣ Content Subscription Profile Application ‣ Durability Profile MDE ‣ Ownership Profile Tuner Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Object/Relational Mapping ‣ Data Local Reconstruction Layer PowerTools Object-Oriented Pub/Sub (DLRL) DDS v1.2 ‣ Networking Ownership Persistence Content Subscription ‣ DDSI v2.1 Implementation DBMS ‣ Real-Time Networking Implementation Minimum Profile Connectors Real-Time Pub/Sub(DCPS) ‣ Spiked Absorber DDSI v2.1 ‣ Secure Networking SOAP Spike Absorber Real-Time Interoperable Wire ‣ PowerTools ‣ Connectors Secure Networking Networking Protocol (DDSI) Connectors Networking Technology ‣ MDE Power Tools ‣ SOAP Connector ‣ Tuner ‣ DBMS Connector UDP/IP Connect Your Enterprise Seamlessly and in Real-Time! © 2009, PrismTech. All Rights Reserved
  49. 49. Community Process OpenSplice DDS Community - Commercial Support - Customizations Proprietary Information - Distribution without Expressed Written Permission is Prohibited. - Special xTensions - Training/Services - Skill - Technology - Skill - Money - Technology - Testing - Technology - Technology Leadership - Know/how - Popularity - Economy of Scale - Technology Incubators - ... - Credibility - Technology - ... - Technology Incubator Incubators - ... - ... OpenSplice DDS Delivering Performance, Openness, and Freedom © 2009, PrismTech. All Rights Reserved
  50. 50. Roadmap Planning Roadmap Items List OpenSplice DDS - Roadmap - Priorities - Roadmap - Priorities Community - Skills - Time - Skills - Funding Proprietary Information - Distribution without Expressed Written Permission is Prohibited. - Technology - Time Roadmap - ... Technology Ecosystem OpenSplice DDS Delivering Performance, Openness, and Freedom © 2009, PrismTech. All Rights Reserved
  51. 51. Technology Incubators Technology Incubators List OpenSplice DDS - Incubators - Priorities - Incubators - Priorities Community - Skills - Time - Skills - Funding Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Technology - Technology - Time Incubators - ... Technology Ecosystem OpenSplice DDS Delivering Performance, Openness, and Freedom © 2009, PrismTech. All Rights Reserved
  52. 52. Commodization @ Work The Open Market Data Platform © 2009, PrismTech. All Rights Reserved
  53. 53. CSI Open Market Data (OMD) Platform ‣ OMD, with support from key Financial Firms is defining what aims to become the standard de-facto Market Data Plarform ‣ Proprietary Information - Distribution without Expressed Written Permission is Prohibited. The key driver for commodizing the Market Data Platform is to allow Financial Firms to focus on innovating on the trading applications as opposed than on infrastructure Courtesy of Richard Reichgut © 2009, PrismTech. All Rights Reserved
  54. 54. Open Source and Lead Users © 2009, PrismTech. All Rights Reserved
  55. 55. Users as Innovators: Traditional Model User-Dominated Steps Commercial Inventive User Inventive User Lead Users Company Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Technology Invention User diffuses the A few Users build A Commercial version or Improvement built results and how-to-do- their own version of of the innovation is and used by a User it information through the Invention or introduce by a publication, symposia, Improvement Company visits, etc. Invention, Prototyping Information Diffusion Pre-commercial Commercial Availability replication and use © 2009, PrismTech. All Rights Reserved
  56. 56. Traditional Model Limitations ‣ The Inventive User has to build the improvement or innovation, although this might not be part of its core business/competences ‣ Replication of solution by Inventive/Lead Users might leads to duplicating the Proprietary Information - Distribution without Expressed Written Permission is Prohibited. effort, and does not exploit the potential economy of scale ‣ The cost of innovation is not minimized ‣ The commodization of innovation is not completely under control © 2009, PrismTech. All Rights Reserved
  57. 57. Open Source for Catalyzing Innovation User-Dominated Steps Commercial Inventive User Inventive User Lead Users Company Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Commercial Commercial Commercial Commercial Company Company Company Company Technology Invention or User and Commercial Technology is made The innovation is widely Improvement devised and Company diffuses the results available to other users. The accessible to the Market, built by a User and and how-to-do-it information Inventive Users still has ideally under Open Source Commercial Company through publication, competitive advantage. symposia, visits, etc. Commercial Invention, Prototyping Market Awareness Replication and Use Toward Commodization © 2009, PrismTech. All Rights Reserved
  58. 58. Putting it all together © 2009, PrismTech. All Rights Reserved
  59. 59. From Commodization to Innovation Collective Private Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Lead User Technology Owner Private/Collective - Innovation -Technology - Testing Platform Commodization - Technology - ... - Popularity Innovation Model - Credibility - ... Open Source Project © 2009, PrismTech. All Rights Reserved
  60. 60. From Innovation to Commodization Collective Private Proprietary Information - Distribution without Expressed Written Permission is Prohibited. Technology Lead User Owner Private/Collective - Innovation - Lead User - Testing Platform Innovation - Technology - ... - Popularity Innovation Model - Credibility - ... Open Source Project © 2009, PrismTech. All Rights Reserved
  61. 61. The Future... © 2009, PrismTech. All Rights Reserved
  62. 62. The Future is Open Source Market Evidences ‣ Commercial companies are increasingly using Open Source as a “smart way” of seeding commodization, or unselling proprietary value add solutions ‣ Open Source software is being increasingly adopted and chosen in place of proprietary software by corporate and administrations Proprietary Information - Distribution without Expressed Written Permission is Prohibited. ‣ Government EU/US/China ‣ DoD ACT HR 5658 ‣ The Open Source Software consistently delivers higher quality and more innovative solutions when compared to closed proprietary software ‣ Ex. GNU Software, Linux OS, Firefox, etc. ‣ Open Source Software market share is consistently growing, and will be further propelled by the Financial Crisis © 2009, PrismTech. All Rights Reserved
  63. 63. Concluding Remarks ‣ Open Source provides the key set of benefits that are required to make successful technology commodization ‣ Open Source provides the best protection to the user Proprietary Information - Distribution without Expressed Written Permission is Prohibited. as well as establishing a platform for innovation ‣ Open Source is the ideal base for Lead-Users innovations Open Source is the Future of Software © 2009, PrismTech. All Rights Reserved
  64. 64. Online Resources http://www.opensplice.com/ http://twitter.com/acorsaro/ emailto:opensplicedds@prismtech.com Proprietary Information - Distribution without Expressed Written Permission is Prohibited. http://bit.ly/1Sreg http://opensplice.blogspot.com http://www.dds-forum.org http://www.youtube.com/OpenSpliceTube http://portals.omg.org/dds © 2009, PrismTech. All Rights Reserved
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