HI! IAM
CommsLoveParty#6
Angelica Fontana
Friday, 29th March 2013
NUDGE “IT” FORWARD
INNOVATION
INNOVATION
INNOVATION
for PEOPLE
we need IDEAS
INNOVATION for BEHAVIOUR
for PEOPLES’
we need IDEAS
game
BLUE
we do not act always on our intention
AUTOMATIC THINKING
fast, parallel
unconscious
effortless
instinctive
indipendent working memory
slow, sequential
conscious...
we do not sustain the reflective actions.
the nudge approach to
human behavior design
deals to close
intention-action gap
29 October - 9 November 2012
Designskolen Kolding, Denmark
?
not attractive
cookies more “interesting”
wrong display
complexity
? !
? !
? !
day 1 day 2
1 kg 10 kg
measurable change
photos Annette,
Kolding DesignScholen
foto Gitte Laub Hansen,
Danish Cancer Society
healthy serlf-service layout
environmental plate size
nudge or not?
REFUEL
YOURSELF
in collaboration with
Sophie Abboud
Melle Zijlstra
Nina Wasland
HOW MIGHT WE
make people re-fuel themselves
as well as
they re-fuel their cars?
HEALTHY
UNHEALTHY
We know youʼre hungry
- food is ready.
Hamburger
3,- 3,50
POWERburger
refueled products
-10 %
after 6 months
N
U
D
G
E
CENTIVESI
DERSTANDING MAPPINGS
EFAULTS
IVE FEEDBACKS
XPECT ERRORS
www.inudgeyou.com
THANK YOU
angelica.fontana88@gmail.com
Nudge it forward, at IDEO Commsloveparty
Nudge it forward, at IDEO Commsloveparty
Nudge it forward, at IDEO Commsloveparty
Nudge it forward, at IDEO Commsloveparty
Nudge it forward, at IDEO Commsloveparty
Nudge it forward, at IDEO Commsloveparty
Nudge it forward, at IDEO Commsloveparty
Nudge it forward, at IDEO Commsloveparty
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Nudge it forward, at IDEO Commsloveparty

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This is a presentation I did for an open speech at IDEO in Shanghai.
The topic is about a design methodology and a case study I learnt during a workshop at Kolding Design Skolen in Denmark.

Published in: Design, Travel, Technology
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Nudge it forward, at IDEO Commsloveparty

  1. 1. HI! IAM CommsLoveParty#6 Angelica Fontana Friday, 29th March 2013
  2. 2. NUDGE “IT” FORWARD
  3. 3. INNOVATION
  4. 4. INNOVATION
  5. 5. INNOVATION for PEOPLE we need IDEAS
  6. 6. INNOVATION for BEHAVIOUR for PEOPLES’ we need IDEAS
  7. 7. game
  8. 8. BLUE
  9. 9. we do not act always on our intention
  10. 10. AUTOMATIC THINKING fast, parallel unconscious effortless instinctive indipendent working memory slow, sequential conscious effortful logical working memory REFLECTIVE THINKING
  11. 11. we do not sustain the reflective actions.
  12. 12. the nudge approach to human behavior design deals to close intention-action gap
  13. 13. 29 October - 9 November 2012 Designskolen Kolding, Denmark
  14. 14. ?
  15. 15. not attractive cookies more “interesting” wrong display complexity ? !
  16. 16. ? !
  17. 17. ? !
  18. 18. day 1 day 2 1 kg 10 kg measurable change photos Annette, Kolding DesignScholen
  19. 19. foto Gitte Laub Hansen, Danish Cancer Society healthy serlf-service layout
  20. 20. environmental plate size
  21. 21. nudge or not?
  22. 22. REFUEL YOURSELF in collaboration with Sophie Abboud Melle Zijlstra Nina Wasland
  23. 23. HOW MIGHT WE make people re-fuel themselves as well as they re-fuel their cars?
  24. 24. HEALTHY UNHEALTHY
  25. 25. We know youʼre hungry - food is ready.
  26. 26. Hamburger 3,- 3,50 POWERburger
  27. 27. refueled products
  28. 28. -10 % after 6 months
  29. 29. N U D G E CENTIVESI DERSTANDING MAPPINGS EFAULTS IVE FEEDBACKS XPECT ERRORS www.inudgeyou.com
  30. 30. THANK YOU angelica.fontana88@gmail.com

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