The TakeOver Concert


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For Sports and Entertainment Marketing Class. By Angele Polote

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The TakeOver Concert

  2. 2. SPONSORS Coca Cola The Coca-Cola Company P.O. Box 1734 Atlanta, GA 30301, USA 1.800.GET COKE (800.438.2653) Coca Cola has provided the concert with $10,000 worth of beverage rights. Coca Cola carefully reviews each of the requests and select for funding those national and international organizations whose programs or projects best fit into their overall commitment to corporate social responsibility or our marketing strategies and plans.
  3. 3. SPONSORS sponsors, you're awesome Chic-fil-A 5200 Buffington Rd. 404-765-8000 Atlanta, GA 30349 800-232-2677 United States Chic-fil-A has provided the concert with 20,000.00 worth of food rights. Chick-fil-A is a corporate sponsorship that reflects one of the most important core values: They believe in making a positive impact on our communities and the people in them
  4. 4. donors Alicia Keyes Big Pita & Lil Pita Production, Ltd. (Production Company) 240 W 35th Street New York, NY 10001-2506 USA Alicia Keyes has DONATED 15,000.00 to the Take Over Concert. Alicia receives no profit because she donated it out of kindness and respect to the music world THE TAKEOVER
  5. 5. donors Tyra Banks Bankable Productions 6310 San Vicente Boulevard Suite 505 Los Angeles, CA 90048 Tyra has donated 10,000 to the Take Over Concert She receives no profit, but she is given contribution rights She has no problem contributing to this particular activity because she loves music just as much as she adores her modeling livelihood.
  6. 6. <ul><li>Wells Fargo </li></ul><ul><li>GEORGIA STATE UNIVERSITY 66 COURTLAND STREET, ATLANTA, GA 30303 Tel: 800-869-3557 </li></ul><ul><li>Since Wells Fargo has invested in the concert, I will owe them the exact amount of funding that they provided. Plus a 5% interest rate. This will come from the remaining funds of my profit. </li></ul><ul><li>Wells Fargo is interested in helping others while also helping themselves. In this way. if everyone does their part correctly, it is a guaranteed to be a successful partnership </li></ul><ul><li>INVESTORS WANT MONEYBACK PLUS PERCENTAGE OF INTEREST. WELLS FARGO GAVE MONEY TO THE CONCERT IN RETURN FOR A 5% INTEREST RATE </li></ul>Investors
  7. 7. <ul><li>SunTrust </li></ul><ul><li>Address </li></ul><ul><li>Invested 15,00 0 </li></ul><ul><li>Like the 1 st investor, I will still owe them the exact amount of funding that they provided for my concert.. Plus a 5% percent interest rate This will come from the remaining funds of my profit. </li></ul><ul><li>SunTrust invested in our event so that they will continue to show themselves as a resourceful, trustworthy, caring, service. They also need my money just as well as I need theirs . </li></ul>Investors
  8. 8. <ul><ul><li>Supporting Artist </li></ul></ul><ul><ul><li>Rihanna </li></ul></ul><ul><ul><li>Drake </li></ul></ul><ul><ul><li>Chris Brown </li></ul></ul><ul><ul><li>Kanye West </li></ul></ul><ul><ul><li>THE ATLANTA SYMPHONY HALL </li></ul></ul><ul><ul><li>Friday December 16, 2011, 7:45 PM </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>Saturday December 17, 2011, 7:45 PM </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>  </li></ul></ul>THE TAKEOVER Major Artist BEYONCE Major Artist
  9. 9. <ul><li>There will be a sweepstakes to see who gets </li></ul><ul><li>backstage passes to see Beyonce live in concert </li></ul><ul><li>The raffle pick-up time will only be 20 minutes max. </li></ul><ul><li>There will be a booth where they will hand out raffle </li></ul><ul><li>tickets before the concert begins. Everyone who </li></ul><ul><li>wants to participate gets a raffle ticket. During the </li></ul><ul><li>show, they will use the raffle scrambler, pick the </li></ul><ul><li>raffle with a specific number and whoever’s number </li></ul><ul><li>is chosen, will receive backstage passes to a Beyonce </li></ul><ul><li>Concert. This activity is free and enjoyable for real </li></ul><ul><li>fans of the performer. </li></ul>Concert Schedule and Events
  10. 10. Concert Schedule and Events SONGS “ Love On Top” “ End Of Time” “ If I Were A Boy” “ Halo” “ 1 Plus 1” *Surprise Song SONGS BEYONCE'S ORDER
  11. 11. Concert Schedule and Events SONGS We Found Love Whats My Name feat. Drake Cheers RIHANNA'S ORDER
  12. 12. Concert Schedule and Events SONGS Headlines Marvin’s Room Best I Ever Had Drake's Order
  13. 13. Concert Schedule and Events SONGS Beautiful People Wet The Bed Look At Me Now Chris Brown's Order
  14. 14. Concert Schedule and Events SONGS Negroes In Paris Otis Power Kanye's Order
  15. 15. Beyonce “ Love On Top” “ End Of Time” “ If I Were A Boy” “ Halo” “ 1 Plus 1” *Surprise Song Rihanna We Found Love Whats My Name feat. Drake Cheers Drake Headlines Marvin’s Room Best I Ever Had SEQUENTIAL ORDER 2 1 Chris Brown Beautiful People Wet The Bed Look At Me Now 3 4 Kanye West Negroes In Paris Otis Power 5
  16. 16. <ul><li>Concessions offered are ALL Chicfila products, and Coca Cola BRAND products. A full selection of alcohol, soft drinks, sandwiches, sides and other food items are available </li></ul><ul><li>There are booths in every area of the venue. </li></ul>CONCESSIONS There will be paraphernalia provided by the artists. Beyonce will be selling her latest album “4”, Drake will be selling his BRAND NEW, Drake Never Enough Slim-Fit T-Shirt from Hot Topic and Kanye will be selling his new line of shades. During the second Intermission, there will be a surprise give-away of one of the ARTIST’S newest products.
  17. 17. <ul><li>CONCERT OUTLINE </li></ul><ul><li>SWEEPSTAKES RAFFLE </li></ul><ul><li>The raffle pick-up to win backstage passes </li></ul><ul><li>Concert begins at 7:45 pm </li></ul><ul><li>Intro </li></ul><ul><li>Beyonce </li></ul><ul><li>First Two Songs </li></ul><ul><ul><li>Love On Top </li></ul></ul><ul><ul><li>End Of Time” </li></ul></ul><ul><li>Second Performance </li></ul><ul><li>Rihanna </li></ul><ul><li>Songs </li></ul><ul><ul><li>We Found Love </li></ul></ul><ul><ul><li>What’s My Name feat. Drake </li></ul></ul><ul><ul><li>Cheers </li></ul></ul><ul><li>Intermission (They announce the winners of the raffle ) </li></ul><ul><li>Stage Crew sets up for Drake </li></ul><ul><li>Third Performance </li></ul><ul><li>Drake </li></ul><ul><li>Songs </li></ul><ul><ul><li>Headlines </li></ul></ul><ul><ul><li>Marvin’s Room </li></ul></ul><ul><ul><li>Best I Ever Had </li></ul></ul><ul><li>Fourth Performance </li></ul><ul><li>Chris Brown </li></ul><ul><li>Songs </li></ul><ul><ul><li>Beautiful People </li></ul></ul><ul><ul><li>Wet The Bed </li></ul></ul><ul><ul><li>Look At Me Now </li></ul></ul><ul><ul><li>“ If I Were A Boy” </li></ul></ul><ul><ul><li>“ Halo” </li></ul></ul><ul><ul><li>“ 1 Plus 1” </li></ul></ul><ul><li>*Surprise Song </li></ul>
  18. 18. <ul><li>(Continuing…) CONCERT OUTLINE </li></ul><ul><li>Intermission </li></ul><ul><li>Stage Crew sets up for Kanye </li></ul><ul><li>Fifth Performance </li></ul><ul><li>Kanye West “Yeezy” </li></ul><ul><li>Songs </li></ul><ul><ul><li>Negroes in Paris </li></ul></ul><ul><ul><li>Otis </li></ul></ul><ul><ul><li>Power </li></ul></ul><ul><li>Closing </li></ul><ul><li>Beyonce </li></ul><ul><li>Last Songs </li></ul><ul><ul><li>Halo </li></ul></ul><ul><ul><li>1 Plus 1 </li></ul></ul><ul><ul><li>Surprise Song </li></ul></ul><ul><ul><li>Concert End </li></ul></ul>
  19. 19. TIME & PLACE <ul><li>Maximum number of participants : 1748 </li></ul><ul><li>Tickets will be offered in advanced, not at the door </li></ul><ul><ul><li>Date(s) of concert : Friday December 16, 2011, </li></ul></ul><ul><ul><li>Saturday December 17, 2011 </li></ul></ul><ul><ul><li>Time of concert: 7:45 pm </li></ul></ul><ul><ul><li>Will there be more than one show? </li></ul></ul><ul><ul><li>Yes, TWO. </li></ul></ul>
  20. 20. <ul><ul><li>Atlanta Symphony Hall  1280 Peachtree St., Woodruff Arts Center Atlanta, GA MIDTOWN 404-733-4900 There is no specific area within the venue , THE ENTIRE VENUE WILL BE OCCUPIED </li></ul></ul><ul><ul><li>How many seats are available for your concert </li></ul></ul><ul><ul><li>1748 SEATS </li></ul></ul>TIME & PLACE
  21. 21. Deciding on how much people would spend for concert tickets Figure out how much is enough and what might be too much Calling the main headquarters office to get more information on ticket pricing over what the general ticket office will provide 3 METHODS 2 1 3 for purchasing tickets
  22. 22. POSSESSION <ul><li>I would choose the Min/Max ticket package because this package provides a special SALE offer. It’s also a lot cheaper than the others packages. People who purchase their tickets in advance will pay less than those who attempt to pay later on. </li></ul><ul><li>Payment Methods </li></ul><ul><ul><li>CASH , visa, discover, American Express, master card </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>How will your target market get information about your concert. </li></ul></ul><ul><ul><li>Through my advertising process, Radio Broad Casting, Social Networking, </li></ul></ul><ul><li>Seats </li></ul><ul><li>Nosebleeds </li></ul><ul><li>$100 </li></ul><ul><li>Middle, Sides, and Balcony </li></ul><ul><li>$45 - $65 </li></ul><ul><li>Average Ticket </li></ul><ul><li>82.50 </li></ul>
  23. 23. What were your total EXPENSES for hosting the concert? $137,750 . How much revenue would you make if you sold all seats? (FULL HOUSE) 144,210 How much PROFIT would you make from your concert (sold all seats)? $106,460 THE BOTTOM LINE