Visual Social Marketing

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How can you improve your social engagement using visual content?

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Visual Social Marketing

  1. 1. Unlocking The Secrets ToSOCIAL MEDIAVisual Communication& MarketingBy Angela Allmond
  2. 2. Unlocking The Secrets ToSOCIAL MEDIA
  3. 3. How to Use VisualCommunications for BetterEngagement Visual Communication & Marketing
  4. 4. Social IS Visual & ImagesAdd Value Visual Communication & Marketing
  5. 5. Of Users…Are more likely to ENGAGE withbrands that post photos andgraphics compared to other media! Source: ROI Research Visual Communication & Marketing
  6. 6. 1 Month…after the launch of Facebook’s Timeline,VISUAL CONTENTIncreasedENGAGEMENT by Source: Simply Measured Visual Communication & Marketing
  7. 7. Source: Track SocialVisual Communication & Marketing
  8. 8. HOW CAN YOU VISUALLY ENGAGE? YES…that’s my cheap way to get a chuckle or an AWWWWW!Visual Communication & Marketing
  9. 9. TYPES OF VISUAL CONTENTVisual Communication & Marketing
  10. 10. PHOTOS • Vibrant Eye Catching • Illicit Emotion • Ask Question • Compare Images • Originals BESTVisual Communication & Marketing
  11. 11. VIDEOS • 85% Purchase Increase • Establishes Personality • 30-90 Seconds Max • Your 24/7 Voice • SEO • Convert to TextVisual Communication & Marketing
  12. 12. INFOGRAPHICS • Visualize Data • Read Quickly • Eye Catching • Fun, Quirky, Humorous • Dedicated Design & Content TeamInfographic: RWD.co Visual Communication & Marketing
  13. 13. INTERNET MEMES • Popular Idea/Concept • Fun & Humorous • Relevant to Brand • Easy to Create • Look for Trending Ideas • Apps & Design Tools Easily Available Visual Communication & Marketing
  14. 14. COMICS • Humanizes a Brand • Digital Storytelling • Spreads Quickly • Creates Return Fans • Dedicated Design & Content DeveloperVisual Communication & Marketing
  15. 15. VISUAL NOTETAKING • Visual Brainstorming • Mind-mapping Ideas • Tutorial – Educational • Creative Expression • Casual ApproachPhoto by: Kris Krug Visual Communication & Marketing
  16. 16. OPTIMIZE SOCIAL SHARING • Post on Social Accounts • Visual Website/Blog Element • Use Social Share Buttons • Ask for Engagement • Combine with Text Posts/LinksVisual Communication & Marketing
  17. 17. BEST PRACTISESFacebook: ALL - 400x400 pixel imagesTwitter: Twitpic & Instagram Links to ContentLinkedIn: Business Content in GroupsPinterest: ALL – Fantastic Visual BookmarkingGoogle+: Combine Visual & Text Content Visual Communication & Marketing
  18. 18. Unlocking The Secrets ToSOCIAL MEDIAVisual Communication& MarketingBy Angela Allmond

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