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Kryhul.Com Seo For Magazines2009
 

Kryhul.Com Seo For Magazines2009

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Search Engine Optimization for magazines presented June 2, 2009 at Mags University in Toronto, sponsored by Canadian Business Press

Search Engine Optimization for magazines presented June 2, 2009 at Mags University in Toronto, sponsored by Canadian Business Press

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  • • Welcome to SEO Toolkit: Put Search to Work for Your Magazine • My name is Angela Kryhul and I will be moderating this session • I run my own company, Kryhul.com, which offers editing, writing and content management services. I am also the former editor at large with Marketing Magazine. • I want to thank everyone for attending this session. • And I want to thank our panelists for so generously offering their insights and expertise today: • Shane Schick, editor in chief of IT World Canada • Shannon Emmerson, Director of Digital Media for Canada Wide Media • and Kunal Gupta, CEO of Polar Mobile Group

Kryhul.Com Seo For Magazines2009 Kryhul.Com Seo For Magazines2009 Presentation Transcript

  • SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com SEO Toolkit: Put Search to Work For Your Magazine
  • SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
  • Why SEO? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
  • SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com “ We are writing to be read and these days that increasingly means ensuring that our stories are found by search engines.” Shane Richmond How SEO is Changing Journalism British Journalism Review
  • SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com Do magazines have a clear SEO strategy? What’s Your Strategy?
    • Does editorial help create overall SEO strategy and set goals?
    • Are goals clearly defined?
      • Increase subscribers?
      • Increase advertising?
      • Connect with new audiences?
  • Define “Search Engine” SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
  • SEO Everything? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com Text, video, images, podcasts, PDFs, games, databases… How often? Best returns?
  • SEO for consumers? SEO for B2B? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
  • Social Media Optimization SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com How do you optimize for Social Media? What’s the difference between Search Engine Optimization and Social Media Optimization? What is social bookmarking? Which social media sites are best to link with if you’re a B2B magazine?
  • How does SEO work in mobile applications? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
  • DIY? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
    • Editorial or IT?
    • SEO service providers?
    • Keywords and phrases?
    • Freelance contributors?
    • Who has the time?
    Is SEO a do-it-yourself job?
  • Are We Dumbing Down? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
    • Are we creating for people or computers?
    • Are search engines dictating editorial content agendas?
    Does SEO mean dumbing down?
  • Content for sale? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
  • Does SEO Pay Off? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
    • How much does it cost?
    • How long before you see SEO results?
    • Organic and/or paid?
    • How does the editorial department measure success and ROI?
    • How to incorporate SEO learnings in editorial strategy?
  • SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com RESOURCES
    • Online Journalism Review: Top 10 search engine optimization tips for online news start-ups ; www.ojr.org
    • The Bivings Group: SEO Basics ; www.bivingsreport.com/2008/seo-basics/
    • www.Foliomag.com
    • www.Suite101.com
    • www. Searchenginewatch .com
    • Word Count: Freelancing in the Digital Age; What Freelance Writers Should Know about SEO ; http://michellerafter.wordpress.com/
  • SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com SEO Toolkit: Put Search to Work For Your Magazine