Kryhul.Com Seo For Magazines2009

SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com SEO Toolkit: Put Search to Work For Your Magazine

SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com

Why SEO? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com

SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com “ We are writing to be read and these days that increasingly means ensuring that our stories are found by search engines.” Shane Richmond How SEO is Changing Journalism British Journalism Review

SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com Do magazines have a clear SEO strategy? What’s Your Strategy?
Does editorial help create overall SEO strategy and set goals?
Are goals clearly defined?
Increase subscribers?
Increase advertising?
Connect with new audiences?

Define “Search Engine” SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com

SEO Everything? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com Text, video, images, podcasts, PDFs, games, databases… How often? Best returns?

SEO for consumers? SEO for B2B? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com

Social Media Optimization SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com How do you optimize for Social Media? What’s the difference between Search Engine Optimization and Social Media Optimization? What is social bookmarking? Which social media sites are best to link with if you’re a B2B magazine?

How does SEO work in mobile applications? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com

DIY? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
Editorial or IT?
SEO service providers?
Keywords and phrases?
Freelance contributors?
Who has the time?
Is SEO a do-it-yourself job?

Are We Dumbing Down? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
Are we creating for people or computers?
Are search engines dictating editorial content agendas?
Does SEO mean dumbing down?

Content for sale? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com

Does SEO Pay Off? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
How much does it cost?
How long before you see SEO results?
Organic and/or paid?
How does the editorial department measure success and ROI?
How to incorporate SEO learnings in editorial strategy?

SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com RESOURCES
Online Journalism Review: Top 10 search engine optimization tips for online news start-ups ; www.ojr.org
The Bivings Group: SEO Basics ; www.bivingsreport.com/2008/seo-basics/
www.Foliomag.com
www.Suite101.com
www. Searchenginewatch .com
Word Count: Freelancing in the Digital Age; What Freelance Writers Should Know about SEO ; http://michellerafter.wordpress.com/

SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com SEO Toolkit: Put Search to Work For Your Magazine

Kryhul.Com Seo For Magazines2009

by Angela Kryhul

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Kryhul.Com Seo For Magazines2009 Presentation Transcript