HootSuite vs. TweetDeck


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HootSuite vs. TweetDeck

  1. 1. I can help you manage all of your social media networks on one dashboard.
  2. 2. TweetDeck is a free application. You can customize your dashboard, depending on what social media accounts you have.
  3. 3. Social Network Management Engage with your audience by managing all of your company’s social media accounts on one dashboard. Saves time and improves productivity These are just a few of the social media networks that you can manage by using HootSuite and TweetDeck:
  4. 4. Cost of Use  Both are free to use HootSuite does however offer a Pro Version for $8.99 a month.  HootSuite Pro gives users access to special tools and features including: bulk scheduling, Google analytics, Facebook Insights integration, and unlimited RSS feeds. Free 30 day trial of HootSuite Pro
  5. 5. Layout  TweetDeck combines all of your accounts into one window  HootSuite displays a tab for each account you add, rather than all of your accounts in one window  TweetDeck is very easy to use.  For those who are not great with technology, TweetDeck would be a good management system.  Updated November 1, 2013  TweetDeck now has a redesigned sidebar on the left for easy navigation across columns.
  6. 6. URL Shrinker Schedule Posts Tabs for different social media Columns Business Statistics
  7. 7. Compose Update Business Activity Add Social Media Lists Customizable Columns
  8. 8. Scheduled Updates  Both allow you to schedule posts so that they’re automatically posted at specific times. HootSuite Pro actually allows you to bulk schedule updates You can promote your company’s brand without sitting behind a computer everyday; this can be done on your spare time.
  9. 9. Speed & System Requirements TweetDeck requires Adobe AIR  This may be a problem for people who are using an older system or a mobile device. HootSuite only requires an internet browser and can always be used on a mobile device  Users often compliment HootSuite on how well and fast their system functions.
  10. 10. Multiple Accounts  Both TweetDeck and HootSuite allows you to save time by streaming all social profiles into one management system.  This enables you to post the same thing to multiple channels at the same time.  This is the best way to reach all of your customers the fastest.  The BIG difference is that HootSuite’s features allows you update your Facebook Business and Brand Pages.  Think about your audience- not all Facebook fans are the same as Twitter followers.  With social media management systems you can communicate with ALL of your customers.
  11. 11. Photos & URLs Both services allow you to upload photos, but TweetDeck gives you 3 different photo services. HootSuite uses it’s own URL shortner TweetDeck again gives you the option to choose between 4 different URL shortners
  12. 12. Hoo’s Using HootSuite? • "HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results." - Pete Cashmore, CEO, Mashable
  13. 13. Business Statistics Facebook Insights let’s you monitor and measure your fans, likes, comments, and page activity. This can be viewed on the HootSuite dashboard. Google+ Analytics provides measurements of daily growth, number of users added to circle, +1 shares, and posts per day. This feature is available with HootSuite Enterprise, which is great for large corporations.
  14. 14. The Team Analytics features breaks your team down into marketing, support, and sales members. This tracks your team’s assignments such as posts assignment, sent, and resolves. This is a great way to keep updated on your business’s progress. Google Analytics tracks the site data traffic for your company. This can help you trace revenue and expand your brand.
  15. 15. Team Management Tool HootSuite has a feature that enables a business to create a “management team” This allows tasks to be split up among the team to improve communication and responsibilities This feature allows team members to send private messages to each other through the dashboard
  16. 16. Benefits Using either of these social media management tools can help you promote your business or brand This is a way to increase engagement among your audience Easily track stats and track results Easily manage multiple social media accounts on one dashboard HootSuite send you a FREE weekly e-mail of your business’s online click summary which tells you:  number of clicks per day  Geographical info. on the people who click on your name or product  Top referrers  Most popular links
  17. 17. And The Winner Is….  HootSuite is a great management tool to promote business or a specific brand. TweetDeck seems to be better for personal use. TweetDeck does not offer as many special features as HootSuite does. Deciding which to use should depend on your preference and what fits into your company’s social media strategy.  Both services offer great tools to help your business expand and most importantly get engaged with your audience!
  18. 18. References • Taylor Clark- http://www.taylorclark.co/tweetdeck-vshootsuite-which-twitter-client-is-the-best-marketing-tool/ • Common Places- http://www.commonplaces.com/HootSuite • Smirk New Media- http://smirknewmedia.com/tweetdeckrehabs-its-look-simplifies-functionality/ • Sazbean- http://sazbean.com/2010/02/04/review-tweetdeckvs-hootsuite/ • HootSuite- https://hootsuite.com/ • TweetDeck- http://tweetdeck.com/