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HootSuite vs. TweetDeck
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HootSuite vs. TweetDeck

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  • 1. I can help you manage all of your social media networks on one dashboard.
  • 2. TweetDeck is a free application. You can customize your dashboard, depending on what social media accounts you have.
  • 3. Social Network Management Engage with your audience by managing all of your company’s social media accounts on one dashboard. Saves time and improves productivity These are just a few of the social media networks that you can manage by using HootSuite and TweetDeck:
  • 4. Cost of Use  Both are free to use HootSuite does however offer a Pro Version for $8.99 a month.  HootSuite Pro gives users access to special tools and features including: bulk scheduling, Google analytics, Facebook Insights integration, and unlimited RSS feeds. Free 30 day trial of HootSuite Pro
  • 5. Layout  TweetDeck combines all of your accounts into one window  HootSuite displays a tab for each account you add, rather than all of your accounts in one window  TweetDeck is very easy to use.  For those who are not great with technology, TweetDeck would be a good management system.  Updated November 1, 2013  TweetDeck now has a redesigned sidebar on the left for easy navigation across columns.
  • 6. URL Shrinker Schedule Posts Tabs for different social media Columns Business Statistics
  • 7. Compose Update Business Activity Add Social Media Lists Customizable Columns
  • 8. Scheduled Updates  Both allow you to schedule posts so that they’re automatically posted at specific times. HootSuite Pro actually allows you to bulk schedule updates You can promote your company’s brand without sitting behind a computer everyday; this can be done on your spare time.
  • 9. Speed & System Requirements TweetDeck requires Adobe AIR  This may be a problem for people who are using an older system or a mobile device. HootSuite only requires an internet browser and can always be used on a mobile device  Users often compliment HootSuite on how well and fast their system functions.
  • 10. Multiple Accounts  Both TweetDeck and HootSuite allows you to save time by streaming all social profiles into one management system.  This enables you to post the same thing to multiple channels at the same time.  This is the best way to reach all of your customers the fastest.  The BIG difference is that HootSuite’s features allows you update your Facebook Business and Brand Pages.  Think about your audience- not all Facebook fans are the same as Twitter followers.  With social media management systems you can communicate with ALL of your customers.
  • 11. Photos & URLs Both services allow you to upload photos, but TweetDeck gives you 3 different photo services. HootSuite uses it’s own URL shortner TweetDeck again gives you the option to choose between 4 different URL shortners
  • 12. Hoo’s Using HootSuite? • "HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results." - Pete Cashmore, CEO, Mashable
  • 13. Business Statistics Facebook Insights let’s you monitor and measure your fans, likes, comments, and page activity. This can be viewed on the HootSuite dashboard. Google+ Analytics provides measurements of daily growth, number of users added to circle, +1 shares, and posts per day. This feature is available with HootSuite Enterprise, which is great for large corporations.
  • 14. The Team Analytics features breaks your team down into marketing, support, and sales members. This tracks your team’s assignments such as posts assignment, sent, and resolves. This is a great way to keep updated on your business’s progress. Google Analytics tracks the site data traffic for your company. This can help you trace revenue and expand your brand.
  • 15. Team Management Tool HootSuite has a feature that enables a business to create a “management team” This allows tasks to be split up among the team to improve communication and responsibilities This feature allows team members to send private messages to each other through the dashboard
  • 16. Benefits Using either of these social media management tools can help you promote your business or brand This is a way to increase engagement among your audience Easily track stats and track results Easily manage multiple social media accounts on one dashboard HootSuite send you a FREE weekly e-mail of your business’s online click summary which tells you:  number of clicks per day  Geographical info. on the people who click on your name or product  Top referrers  Most popular links
  • 17. And The Winner Is….  HootSuite is a great management tool to promote business or a specific brand. TweetDeck seems to be better for personal use. TweetDeck does not offer as many special features as HootSuite does. Deciding which to use should depend on your preference and what fits into your company’s social media strategy.  Both services offer great tools to help your business expand and most importantly get engaged with your audience!
  • 18. References • Taylor Clark- http://www.taylorclark.co/tweetdeck-vshootsuite-which-twitter-client-is-the-best-marketing-tool/ • Common Places- http://www.commonplaces.com/HootSuite • Smirk New Media- http://smirknewmedia.com/tweetdeckrehabs-its-look-simplifies-functionality/ • Sazbean- http://sazbean.com/2010/02/04/review-tweetdeckvs-hootsuite/ • HootSuite- https://hootsuite.com/ • TweetDeck- http://tweetdeck.com/