Using Social Media To Get Your Message To The Masses Connor

Using Social Media to get Your Message to the Masses Angela Connor [email_address] November 5, 2008

Popular Social Media Sites

What are some of my options?
Blogging
Micro-blogging
Social bookmarking
Photo sharing
Online communities
Video sharing
Event sharing
Commenting

Blogging
Your distinct voice
Builds your brand and loyal audience
No rules
Your personal platform
Create community
Show your expertise

Micro-blogging
Immediacy
Instant contact and new insights
Build relationships
Blast service similar to press releases
Short and to-the-point (140 characters)
Works like an e-mail blast
Compliments your other platforms

Social Bookmarking
Track industry news and share your content
Easy way to share news stories and other content on the web
Share news
Become an authority on news affecting your industry

Photo sharing
Showcase your events
Gallery displays
This Just In! Post images of new inventory
TIP : Create your own Flickr account and post the link on printed literature

Online Communities
Create niche groups
Reach narrow or broad audiences
Promote events
Raise awareness
No cost to you
Can serve as your main hub or central social media presence
Capitalize on existing audience

Online Communities
Create niche groups & Promote events

Video sharing
Provides a free outlet for testimonials, events and direct messages from you.
Gets customers and potential customers up close and personal with your products and inventory.
TIP : Create your own YouTube channel. It’s free!

Added Benefits of Using Social Media
Become your own news distributor
Decrease dependency on mainstream and traditional media
Reach niche audiences, locally and nationally
New reach

How do I Proceed?
Define your goals and choose the platform(s) that will help you meet them!

Your industry and social media

Your Industry and Social Media
“ Home furnishings and decor marketers must offer a robust online presence, packed with data that includes price, product details, brand information, and customer reviews and feedback. These elements are part of the 'new customer service' that the Internet offers and which truly influence purchase,"
Pam Danzinger, Unity Marketing
Successful social network sites add value to organizations that provide them. In addition to boosting long term customer loyalty and sales for your organization, there is the possibility that someday a major media outlet may want to buy you out in order to gain access to your user base. Think HGTV, O at Home, etc. They are all searching for ways to more tightly align their advertising with “opted in” consumers.
Leslie Carothers

Online Resources
What you need to know about social networking, by Leslie Carothers
Using Online Social Networks to Build Buzz, Community & Support
Micro-blogging for online reputation management

Takeaways
Use social media to deliver EVERY message you want to deliver.
Events
Press releases
New inventory and sales
Capitalize on free services before attempting to create your own.
Manage your online reputation and have fun!

Contact Information
Angela Connor
Managing Editor/User-Generated Content
WRAL.com | GOLO.com
[email_address]
919.821.8545
Visit my blog:
Online Community Strategist
blog.angelaconnor.com

What people do in online communities
Share Stories and Exchange Ideas
Seek Advice
Discuss Issues
Argue and Debate
Make Friends
Interact
Vent
Traffic Woes
Poor customer service
Movie Reviews
Share Secrets

Using Social Media To Get Your Message To The Masses Connor

by Angela Connor on Nov 05, 2008

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Using Social Media To Get Your Message To The Masses Connor — Presentation Transcript