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Thought Leadership: Your Road to Successful Social Marketing
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Thought Leadership: Your Road to Successful Social Marketing

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Angela Connor presents at the Wake Women's Attorney Luncheon on July 12, 2012.

Angela Connor presents at the Wake Women's Attorney Luncheon on July 12, 2012.

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  • Talk about how it has changes. Facebook brand pages, profiles, moderating comments, etc…Facebook has a new annoucnement every single day .
  • When it comes to growing online communities, there are five guiding principles to keep in mind. These are critical for early and continued success and should be top of mind (whether you work with Capstrat or not) to help keep members engaged. Case studies TWTCPA LTC Land for Tomorrow Deloitte AERS Echoview Farm
  • You want to publish content that will reach a large audience that will engage and share your content with friends Reach indicates the number of unique people who have seen your post. Engaged users – the number of unique people who have clicked anywhere on your post. Talking about this -

Transcript

  • 1. Thought Leadership: YourRoad to Successful SocialMarketingAngela Connor; Senior Vice President & Group DirectorWake Women Attorney’s LuncheonJuly 12, 2012
  • 2. Social Media is Always Changing But YOU Should be ConsistentAngela Connor Twitter: @communitygirl LinkedIn: http://www.linkedin.com/in/angelaconnor aconnor@capstrat.com
  • 3. Guiding Principles • Provide value. Give users information they can’t find elsewhere. Educate them. Help solve their problems. Provide insight on topics they care about. • Produce interesting, engaging content. It is a must that you have content that draws people in and keeps them coming back. Be a top contributor and lead by example. • Listen and respond. Find out what your audience, followers and targets like. Be open. Ask for opinions and feedback. • Make it easy for everyone. It could take months for a user to actually take action. Provide some content that doesn’t require them to hire you, but would make you top of mind. • Repurpose and remix. Existing content can be used and reused. It will always be new to someone. Share content on other platforms, The well is never dry when you find ways to breathe new life into archives and take a different approach. •Angela Connor Twitter: @communitygirl LinkedIn: http://www.linkedin.com/in/angelaconnor aconnor@capstrat.com
  • 4. Angela Connor Twitter: @communitygirl LinkedIn: http://www.linkedin.com/in/angelaconnor aconnor@capstrat.com
  • 5. Executive Thought Leadership:Cisco CTO Padmasree Warrior on TwitterUses her Twitter Community of over 1.3M followers to  Amplify Cisco’s voice on Cloud and Unified Computing  Share technology insights  Get feedback on her ideas and presentations
  • 6. Thought Leadership: SCOTUS Decision Capitalize on Breaking News Several hundred live readers 1,200 Replays 38 Questions answered 78 submittedAngela Connor Twitter: @communitygirl LinkedIn: http://www.linkedin.com/in/angelaconnor aconnor@capstrat.com
  • 7. Paid and Owned Media Produce ResultsAngela Connor Twitter: @communitygirl LinkedIn: http://www.linkedin.com/in/angelaconnor aconnor@capstrat.com
  • 8. What Can I Publish?Angela Connor Twitter: @communitygirl LinkedIn: http://www.linkedin.com/in/angelaconnor aconnor@capstrat.com
  • 9. Your Social Brand • Build a credible discussion resource on topics in your practice area • Share insights, not legal advice • Get social referrals from your network • Stick with a niche • Become a source for news in your practice areaAngela Connor Twitter: @communitygirl LinkedIn: http://www.linkedin.com/in/angelaconnor aconnor@capstrat.com