The Power Of Community Engagement March23

Rules of Community Engagement
Angela Connor
March 23, 2010
Knight Community Information
Challenge Boot Camp

Make connections?
Solve problems?
Steady increase in membership?
Crucial conversations?
Move to action?
Repeat visitors?
Generate buzz?
What is your Goal?

What is your Goal?
“..where residents can post problems, debate solutions, decide on a course of action.”
“…encourage users to contribute content and share links to information.
“…make their voices heard on issues of water quality.”
“To help strengthen community dialogue.”
“…creating an in-depth public interest online news service with discussion forums.”
“…discussions about the state’s government and public policy.”

If you build it will they come?

People will participate in my community because…

Every community is different

The Road to Engagement

Ask Questions
“What are your top concerns about…?”
“What should we do about…?”
“What will happen when/if…?
Provide useful information and content
Live chats, Expert interviews, access to documents
Make it Personal
Complain
Conversations & Dialogue

What is your Goal?
“..where residents can post problems, debate solutions, decide on a course of action.”
“…encourage users to contribute content and share links to information.
“…make their voices heard on issues of water quality.”
“To help strengthen community dialogue.”
“…creating an in-depth public interest online news service with discussion forums.”
“…discussions about the state’s government and public policy.”

Stroke a few egos
“Loved your recent post…”
“What great insight.”
“Your topics are always relevant and timely.”
Showcase and Acknowledge good work
Share across other social channels
Ask for Help
User-Generated Content

Make connections
Accept and respond to criticism
Use your influence
Seek expert advice and opinions
Make small talk
Get to know the community

Common Community Killers
Rudeness
Arguing with visitors
Stealing ideas, refusing to credit others
Ignoring comments
Being pushy and pompous

Nurturing
Managing the Conversation

Success Stories

Who owns this community? Whose job is it to make this a living, breathing, interesting and active community?
Ask yourself….

Takeaways
Give people what they want
Be present
Talk to people WHERE they are
Become a user advocate

Angela Connor
Twitter: @communitygirl
Blog: Online Community Strategist
http://blog.angelaconnor.com
LinkedIn: Angela Connor
Google voice: 919-374-0627
Email: angeladconnor@gmail.com
Stay in Touch!

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The Power Of Community Engagement March23

by Angela Connor on Mar 23, 2010

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The Power Of Community Engagement March23 — Presentation Transcript