The Power Of Community Engagement March23
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The Power Of Community Engagement March23

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Presentation given by Angela Connor at the Knight Community Information Challenge Boot Camp on March 23, 2010. Los Angeles, CA

Presentation given by Angela Connor at the Knight Community Information Challenge Boot Camp on March 23, 2010. Los Angeles, CA

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The Power Of Community Engagement March23 The Power Of Community Engagement March23 Presentation Transcript

  • Rules of Community Engagement
    Angela Connor
    March 23, 2010
    Knight Community Information
    Challenge Boot Camp
  • Make connections?
    Solve problems?
    Steady increase in membership?
    Crucial conversations?
    Move to action?
    Repeat visitors?
    Generate buzz?
    What is your Goal?
  • What is your Goal?
    “..where residents can post problems, debate solutions, decide on a course of action.”
    “…encourage users to contribute content and share links to information.
    “…make their voices heard on issues of water quality.”
    “To help strengthen community dialogue.”
    “…creating an in-depth public interest online news service with discussion forums.”
    “…discussions about the state’s government and public policy.”
  • If you build it will they come?
  • People will participate in my community because…
  • Every community is different
  • The Road to Engagement
  • Ask Questions
    “What are your top concerns about…?”
    “What should we do about…?”
    “What will happen when/if…?
    Provide useful information and content
    Live chats, Expert interviews, access to documents
    Make it Personal
    Complain
    Conversations & Dialogue
  • What is your Goal?
    “..where residents can post problems, debate solutions, decide on a course of action.”
    “…encourage users to contribute content and share links to information.
    “…make their voices heard on issues of water quality.”
    “To help strengthen community dialogue.”
    “…creating an in-depth public interest online news service with discussion forums.”
    “…discussions about the state’s government and public policy.”
  • Stroke a few egos
    “Loved your recent post…”
    “What great insight.”
    “Your topics are always relevant and timely.”
    Showcase and Acknowledge good work
    Share across other social channels
    Ask for Help
    User-Generated Content
  • Make connections
    Accept and respond to criticism
    Use your influence
    Seek expert advice and opinions
    Make small talk
    Get to know the community
  • Common Community Killers
    Rudeness
    Arguing with visitors
    Stealing ideas, refusing to credit others
    Ignoring comments
    Being pushy and pompous
  • Nurturing
    Managing the Conversation
  • Success Stories
  • Who owns this community? Whose job is it to make this a living, breathing, interesting and active community?
    Ask yourself….
  • Takeaways
    Give people what they want
    Be present
    Talk to people WHERE they are
    Become a user advocate
  • Angela Connor
    Twitter: @communitygirl
    Blog: Online Community Strategist
    http://blog.angelaconnor.com
    LinkedIn: Angela Connor
    Google voice: 919-374-0627
    Email: angeladconnor@gmail.com
    Stay in Touch!