Making Social Media
Work for You
Angela Connor
http://blog.Angela Connor.com

Popular Social Media Sites
http://blog.Angela Connor.com

What are some of my options?
• Blogging
• Micro-blogging
• Social bookmarking
• Photo sharing
• Online communities
• Video sharing
• Event sharing
• Commenting
http://blog.Angela Connor.com

Micro-blogging
• Immediacy
• Instant contact and new insights
• Build relationships
• Blast service similar to press releases
• Short and to-the-point (140 characters)
• Works like an e-mail blast
• Compliments your other platforms
http://blog.Angela Connor.com

Social Bookmarking
• Track industry news and share your
content
• Easy way to share news stories and other
content on the web
• Share news
• Become an authority on news affecting
your industry
http://blog.Angela Connor.com

Photo sharing
• Showcase your events
• Tell stories of people in need
• Solicit pictures from volunteers and share
publicly
• TIP: Create your own Flickr account and
post the link on printed literature
http://blog.Angela Connor.com

Online Communities
• Create niche groups
• Reach narrow or broad audiences
• Promote events
• Raise awareness
• No cost to you
• Can serve as your main hub or central
social media presence
• Community outreach
http://blog.Angela Connor.com

Video sharing
• Provides a free outlet for PSA’s,
testimonials and events.
• Another means to share stories and
content related to your organization.
• TIP: Create your own YouTube channel.
It’s free!
http://blog.Angela Connor.com

Added Benefits of Using Social
Media
• Become your own news distributor
• Decrease dependency on mainstream and
traditional media
• Reach niche audiences, locally and
nationally
• New reach
• New customers
http://blog.Angela Connor.com

How do I Proceed?
Define your goals and choose
the platform(s) that will help
you meet them!
http://blog.Angela Connor.com

Ask yourself these questions:
• Who do I want to reach?
• What do I want people to know?
• What do I want them to see?
• What do I want them to do?
• What is my current online reputation?
http://blog.Angela Connor.com

Takeaways
• Use social media to deliver EVERY
message you want to deliver.
– Showrooms and new products
– Events
– Press releases
• Capitalize on free services before
attempting to create your own.
• Manage your online reputation and have
fun!
http://blog.Angela Connor.com

Contact Information
Angela Connor
Managing Editor/User-Generated Content
WRAL.com | GOLO.com
aconnor@cbcnewmedia.com
919.821.8545
Visit my blog:
Online Community Strategist
blog.angelaconnor.com
Order my book: 18 Rules of Community Engagement
http://blog.Angela Connor.com

Contact Information
Angela Connor
Angela@AngelaConnor.com
919.607.0435
GrowingSuccesssfulOnlineCommunities.com
http://blog.Angela Connor.com