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Growing Your Twitter Audience - A Guide for Brands
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Growing Your Twitter Audience - A Guide for Brands

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Many brands are struggling to find success on Twitter. They're treating it like a PR tool with little to no engagement or assuming that creating a presence is all it takes. If you haven't been able to ...

Many brands are struggling to find success on Twitter. They're treating it like a PR tool with little to no engagement or assuming that creating a presence is all it takes. If you haven't been able to crack the code, these guiding principles are for you. Learn how to create a smart strategy and find success form Angela Connor, author of "18 Rules of Community Engagement" and AngelaConnor.com.

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Growing Your Twitter Audience - A Guide for Brands Growing Your Twitter Audience - A Guide for Brands Presentation Transcript

  • Guiding Principles for Brands GrowingYour Twitter Network * This presentation is brought to you by: ANGELA CONNOR @communitygirl Angela onnor .com
  • Angela onnor .com Perhaps you’re using it solely as a PR tool with little engagement, or operating without a strategy or plan. Maybe your followers all wrong or you’ve never identified your target audience. It’s not too late to get it right. Here, I offer my guiding principles based on experience working directly with brands. SOYOU’RE AT A STANDSTILL ON TWITTER… 2
  • 83 SOYOU WANT A JOB IN SOCIAL MEDIA? Angela onnor .com Engage, but avoid excessive promotion. Brands that use Twitter as a self-promotional PR channel are often criticized and see little engagement. The rule-of-thumb is a 70-30 mix in favor of sharing helpful content and showcasing the work of others over broadcasting company announcements and news releases.
  • 84 GUIDING PRINCIPLES FOR TWITTER SUCCESS Angela onnor .com Quality over quantity. Strategic growth requires brands to focus on their target audience. A high number of followers outside of your target doesn’t move the needle when it counts. Follow the right users so they will follow back in return.
  • 85 GUIDING PRINCIPLES FOR TWITTER SUCCESS Angela onnor .com Be consistent and provide value. A consistent flow of valuable content and active engagement over time grows a Twitter account. A brand’s Twitter feed is a record of how it engages and quickly answers, “What’s in it for me?” Sporadic posts and limited engagement are a poor first impression.
  • 86 GUIDING PRINCIPLES FOR TWITTER SUCCESS Angela onnor .com Don’t define it as a sales channel first. Twitter can drive sales, and it does for many brands. But trust must be established first. Twitter may not always show a direct connection to sales, but referral traffic to websites and landing pages is an indicator. Sales efforts are often folded into campaigns and promotions rooted in user engagement.
  • 87 GUIDING PRINCIPLES FOR TWITTER SUCCESS Angela onnor .com Treat followers with respect. Demonstrate to new and existing followers that you value the connection by re-tweeting their content and following back when appropriate. Start conversations and communicate often.
  • 88 GUIDING PRINCIPLES FOR TWITTER SUCCESS Angela onnor .com Be patient. Let growth happen. The longer your history of actively tweeting valuable content, the faster your following will grow. Patience is a Twitter virtue. Third-party tools that promise thousands of followers are a waste of time. Brands must prove they are worth following with the content in their Twitter feed.
  • 9 #1 #2 #3 Engage, but avoid excessive promotion. Quality over quantity. Be consistent and provide value. RECAP Principles 1-3
  • 10 #4 #5 #6 Don’t define it as a sales channel first. Treat followers with respect. Be patient. Let growth happen. Principles 4-6 RECAP
  • 811 PARTING THOUGHTS Remember to align your Twitter strategy with your overall business goals. If you are operating without any goals, it’s never to late to go back and start anew. If interns are running the show, put them in a more supportive role and hand over the reins to someone who knows your industry and business. Remember, you only get out of Twitter, what you’re willing to put in. Angela onnor .com
  • 812 GET IN TOUCH Angela onnor .com Angela Connor - AngelaConnor.com @communitygirl LinkedIn.com/angelaconnor Email: angelaconnor@outlook.com Blog: AngelaConnor.com Book: “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online” (Happy About, 2009) Voice: 919-374-0627
  • Angela Connor * www.angelaconnor.com Brought to you by :