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Growing Successful Online Communities
 

Growing Successful Online Communities

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Presentation given by Angela Connor (via Skype) to the Social Media Roundtable in Geneva, Switzerland on May 19, 2010.

Presentation given by Angela Connor (via Skype) to the Social Media Roundtable in Geneva, Switzerland on May 19, 2010.

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  • This is the million dollar question

Growing Successful Online Communities Growing Successful Online Communities Presentation Transcript

  • Growing Successful Online Communities
    Angela Connor
    Author, “18 Rules of Community Engagement”
    May 19, 2010
  • 1. a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.
    2. a locality inhabited by such a group.
    3. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
    4. a group of associated nations sharing common interests or a common heritage: the community of Western Europe.
    Community Defined
  • 5. Ecclesiastical a group of men or women leading a common life according to a rule.
    6. Ecology . an assemblage of interacting populations occupying a given area.
    7. joint possession, enjoyment, liability, etc.: community of property.
    8. similar character; agreement; identity: community of interests.
    9. the community, the public; society: the needs of the community.
    Community Defined
  • Make connections?
    Solve problems?
    Steady increase in membership?
    Crucial conversations?
    Move to action?
    Repeat visitors?
    Generate buzz?
    What is your Goal?
  • What is your Goal?
    “..where residents can post problems, debate solutions, decide on a course of action.”
    “…encourage users to contribute content and share links to information.
    “…make their voices heard on issues of water quality.”
    “To help strengthen community dialogue.”
    “…creating an in-depth public interest online news service with discussion forums.”
    “…discussions about the state’s government and public policy.”
  • Healthcare Communities and Forums
  • If you build it will they come?
  • People will participate in my community because…
  • Our brand is huge
    People love our products
    I’m a big-time popular highly paid executive
    We paid a fortune to have it built
    It has great features
    We’ve added Facebook Connect
    We’re better than everyone else
    None of these will sustain a community.
    Wrong answers
  • Every community is different
  • The Road to Engagement
  • Ask Questions
    “What are your top concerns about…?”
    “What should we do about…?”
    “What will happen when/if…?
    Provide useful information and content
    Live chats, Expert interviews, access to documents
    Make it Personal
    Complain
    Conversations & Dialogue
  • What is your Goal?
    “..where residents can post problems, debate solutions, decide on a course of action.”
    “…encourage users to contribute content and share links to information.
    “…make their voices heard on issues of water quality.”
    “To help strengthen community dialogue.”
    “…creating an in-depth public interest online news service with discussion forums.”
    “…discussions about the state’s government and public policy.”
  • Stroke a few egos
    “Loved your recent post…”
    “What great insight.”
    “Your topics are always relevant and timely.”
    Showcase and Acknowledge good work
    Share across other social channels
    Ask for Help
    User-Generated Content
  • Make members feel “special”
  • Make connections
    Accept and respond to criticism
    Use your influence
    Seek expert advice and opinions
    Make small talk
    Get to know the community
  • Common Community Killers
    Rudeness
    Arguing with visitors
    Stealing ideas, refusing to credit others
    Ignoring comments
    Being pushy and pompous
    Unresponsiveness
    Stale content
  • Nurturing
    Managing the Conversation
  • Success Stories
  • Who owns this community? Whose job is it to make this a living, breathing, interesting and active community?
    Ask yourself….
  • Takeaways
    Give people what they want
    Be present
    Talk to people WHERE they are
    Become a user advocate
  • Angela Connor
    Twitter: @communitygirl
    Blog: Online Community Strategist
    http://blog.angelaconnor.com
    LinkedIn: Angela Connor
    Google voice: 919-374-0627
    Email: angeladconnor@gmail.com
    Stay in Touch!