Finding the Social Media Platform that Works for You Angela Connor

Popular Social Media Sites

What are some of my options? Blogging Micro-blogging Social bookmarking Photo sharing Online communities Video sharing Event sharing Commenting

Blogging

Micro-blogging

Social bookmarking

Photo sharing

Online communities

Video sharing

Event sharing

Commenting

Micro-blogging Immediacy Instant contact and new insights Build relationships Blast service similar to press releases Short and to-the-point (140 characters) Works like an e-mail blast Compliments your other platforms

Immediacy

Instant contact and new insights

Build relationships

Blast service similar to press releases

Short and to-the-point (140 characters)

Works like an e-mail blast

Compliments your other platforms

Social Bookmarking Track industry news and share your content Easy way to share news stories and other content on the web Share news Become an authority on news affecting your industry

Track industry news and share your content

Easy way to share news stories and other content on the web

Share news

Become an authority on news affecting your industry

Photo sharing Showcase your events Tell stories of people in need Solicit pictures from volunteers and share publicly TIP : Create your own Flickr account and post the link on printed literature

Showcase your events

Tell stories of people in need

Solicit pictures from volunteers and share publicly

TIP : Create your own Flickr account and post the link on printed literature

Online Communities Create niche groups Reach narrow or broad audiences Promote events Raise awareness No cost to you Can serve as your main hub or central social media presence Community outreach

Create niche groups

Reach narrow or broad audiences

Promote events

Raise awareness

No cost to you

Can serve as your main hub or central social media presence

Community outreach

Online Communities Create niche groups & Promote events

Create niche groups & Promote events

Online Communities Create niche groups & Promote events

Create niche groups & Promote events

Video sharing Provides a free outlet for PSA’s, testimonials and events. Another means to share stories and content related to your organization. TIP : Create your own YouTube channel. It’s free!

Provides a free outlet for PSA’s, testimonials and events.

Another means to share stories and content related to your organization.

TIP : Create your own YouTube channel. It’s free!

Added Benefits of Using Social Media Become your own news distributor Decrease dependency on mainstream and traditional media Reach niche audiences, locally and nationally New reach

Become your own news distributor

Decrease dependency on mainstream and traditional media

Reach niche audiences, locally and nationally

New reach

How do I Proceed? Define your goals and choose the platform(s) that will help you meet them!

Define your goals and choose the platform(s) that will help you meet them!

Non-profits using social media AARP Members of the group can now custom­ize their user profiles by posting photos, video and journals that can be tagged with keywords to promote accessibility within the network. Members can also invite friends to view their profile, send and receive messages and join or create special interest groups. The Arthritis Foundation The Arthritis Foundation is also using social media to enhance its online pres­ence. In August, the organization for arthritis sufferers added a social media platform from Web 2.0 services company ThePort Network. Additions include the ability for users to create RSS feeds, profile pages and blogs .

AARP

Members of the group can now custom­ize their user profiles by posting photos, video and journals that can be tagged with keywords to promote accessibility within the network. Members can also invite friends to view their profile, send and receive messages and join or create special interest groups.

The Arthritis Foundation The Arthritis Foundation is also using social media to enhance its online pres­ence. In August, the organization for arthritis sufferers added a social media platform from Web 2.0 services company ThePort Network. Additions include the ability for users to create RSS feeds, profile pages and blogs .

Non-profits using social media American Red Cross The Red Cross is using these fast-to-publish tools to get the word out, keep the community coordinated, and to raise funds for the rebuilding effort, which obviously hasn’t even started as the waters continue to threaten the area. Jeremiah Owyang Sr. Analyst at Forrester Research

American Red Cross

The Red Cross is using these fast-to-publish tools to get the word out, keep the community coordinated, and to raise funds for the rebuilding effort, which obviously hasn’t even started as the waters continue to threaten the area.

Jeremiah Owyang

Sr. Analyst at Forrester Research

Online Resources Beth’s Blog: How Non-profits can use Social Media How Can Non-Profits Use Social Media? We are Media Project: The Social Media Starter Kit for Non-profits Using Online Social Networks to Build Buzz, Community & Support Micro-blogging for online reputation management

Beth’s Blog: How Non-profits can use Social Media

How Can Non-Profits Use Social Media?

We are Media Project: The Social Media Starter Kit for Non-profits

Using Online Social Networks to Build Buzz, Community & Support

Micro-blogging for online reputation management

Takeaways Use social media to deliver EVERY message you want to deliver. Fundraisers Events Press releases Capitalize on free services before attempting to create your own. Manage your online reputation and have fun!

Use social media to deliver EVERY message you want to deliver.

Fundraisers

Events

Press releases

Capitalize on free services before attempting to create your own.

Manage your online reputation and have fun!

Contact Information Angela Connor Managing Editor/user-Generated Content WRAL.com | GOLO.com [email_address] 919.821.8545 Visit my blog: Online Community Strategist blog.angelaconnor.com

Angela Connor

Managing Editor/user-Generated Content

WRAL.com | GOLO.com

[email_address]

919.821.8545

Visit my blog:

Online Community Strategist

blog.angelaconnor.com