Angel SEO: Second Wednesday Powerpoint Presentation

SEO in a nutshell Angel SEO – Your website guardian Presented by Dave Cain, Managing Director & Senior SEO Consultant www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

Today's seminar will cover:
SEO basics (What, who and why SEO)
SEO statistics (focusing on Google)
SEO tips (things you can do in-house)
How to choose the right SEO Company (including things to ask)
Mini Q&A (answering your burning SEO questions)
A bit about me and Angel SEO (including testimonials)
Angel SEO’s final note
www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

SEO Basics: What is S earch E ngine O ptimisation ( SEO )? Search engine optimisation, also known as SEO, is the method of increasing the amount of quality or targeted traffic to your website though organic (non-paid) listings in the search engines. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

SEO Basics: Who is SEO for? SEO is for any individual or business that has a website and would like an improved online presence. Did you know that Google serves an estimated 75% of UK internet users. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

SEO Basics: Why do I need SEO? For a website to get on to the first page of Google, the involvement of SEO is crucial. It’s not just small businesses that need SEO - large blue chip companies such as Walt Disney, Tesco, Microsoft, Dell and even eBay all have SEO divisions or hire specialist SEO agencies (or even both) to improve their online exposure and sales. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

SEO Statistics:
With Google being the dominant force when it comes to the search engines, SEO for your website and getting ranked well in Google is a must.
90% of Google users click on the organic listings compared to 10% who click on paid results

SEO Statistics:
Only 8% of Google users click through to the second page

SEO Statistics:
On average you will receive over 80% of your website traffic from Google

SEO Statistics:
Over 75% of the UK population use Google

SEO Statistics:
In February 2010, Google received 4.6 billion search page views in the UK .

SEO Statistics:
In April 2010, Google held 72% of the worldwide search engine market compared to Yahoo 14%, Bing 10%, Ask 2% and Other SE’s 2%.

SEO Tips: Keyword Strategies For any business to succeed online it needs to target the right keywords. Targeting big keywords like ‘’Holidays’, ‘Cars’, ‘Mobile Phones’ etc can take a long time to achieve as they are known as broad terms with a lot of competition. Try tweaking your keywords and target the niche terms which people are searching for to gain those quick wins. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

SEO Tips: Website Content One of the major aspects that Google looks at is the content on a website. It uses this to gauge what the webpage/website is about so that it can rank it appropriately. Also one key point to remember is that the content has to be completely unique. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

SEO Tips: Link Building Link building along with unique content are just some of the major factors with SEO. A very simple and effective way to build up backlinks to your website is to create networks on such websites as Facebook, Twitter, Squidoo and Wordpress. Link building is about quality not quantity. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

SEO Tips: Sitemaps Many websites have poorly coded menus (navigation), image heavy pages, JavaScript functions, flash elements, basically there are a lot of potentials that could stop the search engines from finding all of your websites pages. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

How to choose the right search
engine optimisation (SEO) Company:
Can I see examples of your work?
Are you willing to educate me about search engine optimisation?
What is your industry experience?
What do you consider to be the most important SEO factors?
When should I start to see improvements in my ranking(s)?
Did you know that companies can’t guarantee #1 position on Google?
www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984 To find out more about the above, visit www.angelseo.co.uk/videos, where we have a video about “choosing the right SEO company”. Also our video about the above has been featured on SEOmoz, the world’s best SEO resources website.

Over to you… Do you have any SEO questions? www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

About Angel SEO…
We don’t do fixed term contracts.
No deposit to pay at any point.
Our values: honesty, transparency and no compromise.
Our services are designed for any business types and industry sectors.
We can work with budgets from £100 to £100,000.
What our clients say about us…
www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984 “ Dave, I don't know what you're doing but keep doing it mate, phone calls from all over! TOP MAN! I'm getting calls from Bristol, Manchester, Newcastle, Liverpool - everywhere in the UK!” Gavin Hall - Perfect Grass Ltd “ We had been told by other SEO companies not to expect any changes to our rankings for several months. You can imagine our delight when Angel SEO improved our rankings significantly in just 7 days! ” Ollie Piddubriwnyj - Fifteen Design Ltd “ Angel SEO transformed our website in less than a week . We have already had fantastic feedback from clients and look forward to an ongoing relationship with Angel SEO!” Kristina Tassi - Never Forgotten Ltd

So what are you waiting for? Stop advertising and start optimising! www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

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Angel SEO: Second Wednesday Powerpoint Presentation

by Dave Cain on Sep 09, 2010

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Angel SEO: Second Wednesday Powerpoint Presentation — Presentation Transcript