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SEO in a nutshell Angel SEO – Your website guardian Presented by Dave Cain, Managing Director & Senior SEO Consultant www....
<ul><li>Today's seminar will cover: </li></ul><ul><ul><li>SEO basics  (What, who and why SEO) </li></ul></ul><ul><ul><li>S...
SEO Basics: What is  S earch  E ngine  O ptimisation ( SEO )? Search engine optimisation, also known as SEO, is the method...
SEO Basics: Who is SEO for? SEO is for any individual or business that has a website and would like an improved online pre...
SEO Basics: Why do I need SEO? For a website to get on to the first page of Google, the involvement of SEO is crucial. It’...
<ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO fo...
<ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO fo...
<ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO fo...
<ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO fo...
<ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO fo...
SEO Tips: Keyword Strategies  For any business to succeed online it needs to target the right keywords. Targeting big keyw...
SEO Tips: Website Content   One of the major aspects that Google looks at is the content on a website. It uses this to gau...
SEO Tips: Link Building   Link building along with unique content are just some of the major factors with SEO. A very simp...
SEO Tips: Sitemaps   Many websites have poorly coded menus (navigation), image heavy pages, JavaScript functions, flash el...
<ul><li>How to choose the right search  </li></ul><ul><li>engine optimisation (SEO) Company: </li></ul><ul><ul><li>Can I s...
Over to you… Do you have any SEO questions? www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
So what are you waiting for? Stop advertising and start optimising! Thank you for your time and if you would like to have ...
Angel SEO (http://www.angelseo.co.uk) - Business Startup Seminar (May 2010)
Angel SEO (http://www.angelseo.co.uk) - Business Startup Seminar (May 2010)
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Angel SEO (http://www.angelseo.co.uk) - Business Startup Seminar (May 2010)

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Angel SEO (http://www.angelseo.co.uk) - Business Startup Seminar (May 2010)

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Transcript of "Angel SEO (http://www.angelseo.co.uk) - Business Startup Seminar (May 2010)"

  1. 1. SEO in a nutshell Angel SEO – Your website guardian Presented by Dave Cain, Managing Director & Senior SEO Consultant www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  2. 2. <ul><li>Today's seminar will cover: </li></ul><ul><ul><li>SEO basics (What, who and why SEO) </li></ul></ul><ul><ul><li>SEO statistics (focusing on Google) </li></ul></ul><ul><ul><li>SEO tips (things you can do in-house) </li></ul></ul><ul><ul><li>How to choose the right SEO Company (including things to ask) </li></ul></ul><ul><ul><li>Mini Q&A (answering your burning SEO questions) </li></ul></ul><ul><ul><li>A bit about me and Angel SEO (including testimonials) </li></ul></ul><ul><ul><li>Angel SEO’s final note </li></ul></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  3. 3. SEO Basics: What is S earch E ngine O ptimisation ( SEO )? Search engine optimisation, also known as SEO, is the method of increasing the amount of quality or targeted traffic to your website though organic (non-paid) listings in the search engines. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  4. 4. SEO Basics: Who is SEO for? SEO is for any individual or business that has a website and would like an improved online presence. Did you know that Google serves an estimated 75% of UK internet users. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  5. 5. SEO Basics: Why do I need SEO? For a website to get on to the first page of Google, the involvement of SEO is crucial. It’s not just small businesses that need SEO - large blue chip companies such as Walt Disney, Tesco, Microsoft, Dell and even eBay all have SEO divisions or hire specialist SEO agencies (or even both) to improve their online exposure and sales. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  6. 6. <ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO for your website and getting ranked well in Google is a must. </li></ul><ul><li>90% of Google users click on the organic listings compared to 10% who click on paid results </li></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  7. 7. <ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO for your website and getting ranked well in Google is a must. </li></ul><ul><li>Only 8% of Google users click through to the second page </li></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  8. 8. <ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO for your website and getting ranked well in Google is a must. </li></ul><ul><li>On average you will receive over 80% of your website traffic from Google </li></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  9. 9. <ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO for your website and getting ranked well in Google is a must. </li></ul><ul><li>Over 75% of the UK population use Google </li></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  10. 10. <ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO for your website and getting ranked well in Google is a must. </li></ul><ul><li>In February 2010, Google received 4.6 billion search page views in the UK . </li></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  11. 11. <ul><li>SEO Statistics: </li></ul><ul><li>With Google being the dominant force when it comes to the search engines, SEO for your website and getting ranked well in Google is a must. </li></ul><ul><li>In April 2010, Google held 72% of the worldwide search engine market compared to Yahoo 14%, Bing 10%, Ask 2% and Other SE’s 2%. </li></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  12. 12. SEO Tips: Keyword Strategies For any business to succeed online it needs to target the right keywords. Targeting big keywords like ‘’Holidays’, ‘Cars’, ‘Mobile Phones’ etc can take a long time to achieve as they are known as broad terms with a lot of competition. Try tweaking your keywords and target the niche terms which people are searching for to gain those quick wins. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  13. 13. SEO Tips: Website Content One of the major aspects that Google looks at is the content on a website. It uses this to gauge what the webpage/website is about so that it can rank it appropriately. Also one key point to remember is that the content has to be completely unique. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  14. 14. SEO Tips: Link Building Link building along with unique content are just some of the major factors with SEO. A very simple and effective way to build up backlinks to your website is to create networks on such websites as Facebook, Twitter, Squidoo and Wordpress. Link building is about quality not quantity. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  15. 15. SEO Tips: Sitemaps Many websites have poorly coded menus (navigation), image heavy pages, JavaScript functions, flash elements, basically there are a lot of potentials that could stop the search engines from finding all of your websites pages. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  16. 16. <ul><li>How to choose the right search </li></ul><ul><li>engine optimisation (SEO) Company: </li></ul><ul><ul><li>Can I see examples of your work? </li></ul></ul><ul><ul><li>Are you willing to educate me about search engine optimisation? </li></ul></ul><ul><ul><li>What is your industry experience? </li></ul></ul><ul><ul><li>What do you consider to be the most important SEO factors? </li></ul></ul><ul><ul><li>When should I start to see improvements in my ranking(s)? </li></ul></ul><ul><ul><li>Did you know that companies can’t guarantee #1 position on Google? </li></ul></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277 To find out more about the above, visit www.angelseo.co.uk/videos, where we have a video about “choosing the right SEO company”. Also our video about the above has been featured on SEOmoz, the world’s best SEO resources website.
  17. 17. Over to you… Do you have any SEO questions? www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277
  18. 18. <ul><li>About Angel SEO… </li></ul><ul><ul><li>We don’t do fixed term contracts. </li></ul></ul><ul><ul><li>No deposit to pay at any point. </li></ul></ul><ul><ul><li>Our values: honesty, transparency and no compromise. </li></ul></ul><ul><ul><li>Our services are designed for any business types and industry sectors. </li></ul></ul><ul><ul><li>We can work with budgets from £100 to £100,000. </li></ul></ul><ul><li>What our clients say about us… </li></ul>www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277 “ Dave, I don't know what you're doing but keep doing it mate, phone calls from all over! TOP MAN! I'm getting calls from Bristol, Manchester, Newcastle, Liverpool - everywhere in the UK!” Gavin Hall - Perfect Grass Ltd “ We had been told by other SEO companies not to expect any changes to our rankings for several months. You can imagine our delight when Angel SEO improved our rankings significantly in just 7 days! ” Ollie Piddubriwnyj - Fifteen Design Ltd “ Angel SEO transformed our website in less than a week . We have already had fantastic feedback from clients and look forward to an ongoing relationship with Angel SEO!” Kristina Tassi - Never Forgotten Ltd
  19. 19. So what are you waiting for? Stop advertising and start optimising! Thank you for your time and if you would like to have a chat with Angel SEO you can find us at stand 603. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

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