   The House of Gucci, known as Gucci is an Italian Premium    Fashion brand of Gucci Group was founded by Guccio Gucci  ...
   Ubiquity   Global reach   Universal standards   Richness   Interactivity   Information density   Personalization...
• Internet/Web technology available everywhere:  work, home, etc., anytime.• Effect:   • Gucci has removed marketplace fro...
• The company online presence reaches across national  boundaries, around Earth• Effect:   • Gucci.com has enabled across ...
• Supports video, audio, and text messages• Effect:   • Gucci is delivering rich messages with text, audio, and     video ...
• Gucci works through interaction with the user• Negative feedback is also welcomed• Effect:   • Consumers engaged in dial...
• Gucci has made a greater use of its wide online presence• Effect   • Personalized messages can be sent to individuals as...
 Product’s Quality, Style & Design. Direct Operational Stores(DOS) : Exclusivity of the product  is Enhanced. Strong Br...
   Beautifully designed website   Colors used are perfect   We can get to know the price as and when cursor moves onto ...
   Gucci generated circa € 4.2 billion in revenue worldwide in    2008 according to BusinessWeek magazine and climbed to ...
   Advertising revenue model   Sales revenue model   Affiliate revenue model
 Gucci has taken control over its  distributors & it believes in eliminating the  middle-men as much as possible. The pr...
   Handbags   Shoes   Ready to wear   Belts   Fragrance   Hats and Gloves   Jewelry   Pet   Scarves   Sunglasses...
   Shoes   Ready to wear   Belts   Fragrance   Hats and Gloves   Jewelry   Pet   Scarves   Sunglasses   Wallets...
 Baby girl (0-24 months) Baby boy (0-24 months) Boys (2-8 years) Girls (2-8 years) Shoes Jewelry
   New bamboo   New Jackie   Gucci 1973   Stirrup   Seventies   Flora   Moccasin   1921   500 by Gucci
 I-Pod I-Pad Other Apple covers It associates involves apple.inc products  & apps to promote it’s products with it  an...
 FREE REPAIR CUSTOMIZED MAKING OF ACCESSORIES.
   http://www.styledrops.com/handbags-shoes/gucci-    handbags.html   http://shopping.yahoo.com/handbags/gucci--    bran...
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
Gucci- Social Media Marketing Strategies using Internet & social networking sites.
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Gucci- Social Media Marketing Strategies using Internet & social networking sites.

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This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!

Published in: Business, Lifestyle

Transcript of "Gucci- Social Media Marketing Strategies using Internet & social networking sites."

  1. 1.  The House of Gucci, known as Gucci is an Italian Premium Fashion brand of Gucci Group was founded by Guccio Gucci in Florence in 1921. Gucci is also the biggest-selling Italian brand. Gucci operates about 278 directly operated stores worldwide and it wholesales its products through franchisees and upscale department stores
  2. 2.  Ubiquity Global reach Universal standards Richness Interactivity Information density Personalization/Customization
  3. 3. • Internet/Web technology available everywhere: work, home, etc., anytime.• Effect: • Gucci has removed marketplace from temporal, geographic locations to become “marketspace” since late 20th century • It has enhanced customer convenience and reduced shopping costs
  4. 4. • The company online presence reaches across national boundaries, around Earth• Effect: • Gucci.com has enabled across cultural and national boundaries seamlessly and without modification • Marketspace includes, potentially, billions of consumers and millions of businesses worldwide
  5. 5. • Supports video, audio, and text messages• Effect: • Gucci is delivering rich messages with text, audio, and video simultaneously to large numbers of people • Video, audio, and text marketing messages can be integrated into single marketing message and consumer experience
  6. 6. • Gucci works through interaction with the user• Negative feedback is also welcomed• Effect: • Consumers engaged in dialog that dynamically adjusts experience to the individual • Consumer becomes co-participant in process of delivering goods to market • Product improvement and better customization is possible
  7. 7. • Gucci has made a greater use of its wide online presence• Effect • Personalized messages can be sent to individuals as well as groups • Products and services can be customized to individual preferences
  8. 8.  Product’s Quality, Style & Design. Direct Operational Stores(DOS) : Exclusivity of the product is Enhanced. Strong Brand Name Strong Presence in International Market Diversification Strategy with a large Portfolio of Brands More control over Distribution Channel
  9. 9.  Beautifully designed website Colors used are perfect We can get to know the price as and when cursor moves onto the product
  10. 10.  Gucci generated circa € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazines annual 2009 "Top Global 100 Brands" chart created by Interbrand.
  11. 11.  Advertising revenue model Sales revenue model Affiliate revenue model
  12. 12.  Gucci has taken control over its distributors & it believes in eliminating the middle-men as much as possible. The proceeds that are saved from lesser payments to the distributors are then spent on adding value to the services.
  13. 13.  Handbags Shoes Ready to wear Belts Fragrance Hats and Gloves Jewelry Pet Scarves Sunglasses Wallets Watches
  14. 14.  Shoes Ready to wear Belts Fragrance Hats and Gloves Jewelry Pet Scarves Sunglasses Wallets Watches Ties
  15. 15.  Baby girl (0-24 months) Baby boy (0-24 months) Boys (2-8 years) Girls (2-8 years) Shoes Jewelry
  16. 16.  New bamboo New Jackie Gucci 1973 Stirrup Seventies Flora Moccasin 1921 500 by Gucci
  17. 17.  I-Pod I-Pad Other Apple covers It associates involves apple.inc products & apps to promote it’s products with it and in return it earns income from apple.
  18. 18.  FREE REPAIR CUSTOMIZED MAKING OF ACCESSORIES.
  19. 19.  http://www.styledrops.com/handbags-shoes/gucci- handbags.html http://shopping.yahoo.com/handbags/gucci-- brand/ http://www.oppapers.com/subjects/promotional- strategies-of-gucci-page1.html http://gwendolyncuizon.suite101.com/the-marketing- strategies-of-gucci-a100826 http://rhapsophia.wordpress.com/2010/02/07/gucci- pr-strategies/ http://www.gucci.com/int/worldofgucci/mosaic/guc ci_now/news_and_events http://forums.thefashionspot.com/f60/gucci-s-future- plans-5215.html http://www.luxist.com/2009/06/02/guccis-new-ceo- plans-brands-future/ http://www.9goods.net/?cheaper
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