Week 3 deliverables

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Week 3 deliverables

  1. 1. Week 3 Milestones Early stage marketing • Blog set-up and initial posts. Deadline Friday by 5pm. • Landing page set-up and deployment. (Rebranding if necessary). • Read a) Techstars, DoMoreFaster. b) How to Calculate CPA - Andrew Chen. (B2C teams). c) SaaS Metrics - Measuring & Improving. (B2B teams). d) Moving from MVP to MDP (both teams). e) AAARR Metrics for Pirates (both teams) • Watch. a) Rand Fiskin on Inbound Marketing at HackerNews London. • Submit landing page and website to a) http://startupli.st, b) http://betali.st, c) http://killerstartups.com • Write 2 page marketing plan. a) Inbound b) Public relations c) Social media d) Email marketing e) Referal strategies f) Channel partners g) Understand: Key metrics e.g. estimate Uniques, Sign-ups, Activation, CPA, Upgrade %, LTV, estimated Churn % etc. • Draw - your marketing funnel. a) Assistance with this.Tuesday, 24 April 12

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