The Financial Performance Of Middle Ranking Football Clubs In Spain

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    The Financial Performance Of Middle Ranking Football Clubs In Spain - Presentation Transcript

    1. The Financial Performance of Middle-Ranking Football Clubs in Spain in the Context of Relegation Ángel Barajas Alonso ( [email_address] ) Birkbeck College Wednesday 27th February 2008
    2. INTRODUCTION
      • Some highlights about finances of Spanish football.
      • Sports performance influences highly in economic results.
      • Relegation could carry with a profound alteration of management conditions.
      • Football clubs ought to seek for management tools that guarantee business viability.
      • Experienced effects and applied strategies in the case of a relegated football club.
    3. HIGHLIGHTS
      • Financial Situation:
        • Annual Accounts:
          • Irregularities in valuation
          • Delay of the deposit at the Companies House
          • Adverse opinion in auditors’ reports
            • Taxes
            • Players valuation
            • Amortizations
        • Sources of revenue:
          • Competition
          • Tv rights
          • Players trading
          • Real State operations
    4. HIGHLIGTS: TURNOVER DISTRIBUTION
    5. HIGHLIGHTS: P&L
    6. HIGHLIGHTS: P&L (2005)
    7. HIGHLIGHTS: P&L (2005)
    8. HIGHLIGHTS: P&L Maximum profit Maximum utility Minimum profit restriction Team performance Profit Performance Frontier Max. Result Max. Prof. Gerrard (2002 and 2005)
      • 34 different clubs First and Second Division “A” during playing seasons 1997/98-2001/2002
      • 55.9% of the clubs present a negative economic average result during the period
      • big concentration of profit and loses around zero
      • changes in trend of economic results are rather common
      • we can accept that the behaviour of Spanish Football clubs follows a satisfaction model
      • Most of Spanish football clubs announce poor economic results
      • Spanish clubs profits tend to be zero
      • Spanish clubs do not have as a primary goal to reach profits through their sports performance
      HIGHLIGHTS: P&L
    9. HIGHLIGHTS: P&L
    10. HIGHLIGHTS: COST & EFICCIENCY
    11. HIGHLIGHTS: FINANCIAL STRUCTURE
    12. HIGHLIGHTS: FINANCIAL STRUCTURE
    13. HIGHLIGHTS: FINANCIAL STRUCTURE
      • The average non financial debt is over €30 million in the First Division.
      • This means that a great part of funding comes from creditors.
      • It is common among Spanish clubs to have a net debt position with banks, but some clubs have a net cash position.
      • Net cash positions in absolute terms are notably lower in Second Division clubs than those in the First Division.
      • Furthermore, the yo-yo clubs have a much higher level of indebtedness than Second Division clubs.
      • Most of the clubs do not have the ability to cover the interests with their operating profit and profit from transfers.
      HIGHLIGHTS: FINANCIAL STRUCTURE
    14. HIGHLIGHTS: FINANCIAL STRUCTURE
    15. HIGHLIGHTS: FINANCIAL STRUCTURE 100,0% 38,5% 61,5% 100,0% 46,4% 53,6% 3,8% 0,0% 3,8% 7,1% 3,6% 3,6% Same Classification 61,5% 30,8% 30,8% 50,0% 28,6% 21,4% Worse Classification 34,6% 7,7% 26,9% 42,9% 14,3% 28,6% Better Classification  Debt  Debt  Debt  Debt 00/01 99/00
    16. CELTA DE VIGO CASE
      • Case study approach.
      • Interviews:
        • February 2005 until February 2006
        • Celta de Vigo executives
        • Sponsors
        • Financers
      • Flexible questionnaires were designed considering papers about the effect of relegation and promotion.
    17. CELTA DE VIGO
      • Analysis of Financial Statements.
      • Study of turnover evolution and split of revenues.
      • Analysis of the objectives summarized in the Annual Report of the last five seasons.
      • Checking if financial evolution of the club fitted in with the ordinary financing strategies for football clubs.
    18. FINANCING STRATEGY CASH FLOWS NET INVESTMENT PLAYERS STADIUM INVESTMENT OPERATING CASH-FLOWS CLUB STRATEGY FINANCING
      • Match takings
      • Media
      • Commercial
      • Merchandising
      • Wages and salaries
      • stadium project
      • new marketing strategy
      • new financing strategy
      • overseas merchandising
      Grundy (2004)
    19. FINANCING STRATEGY
    20. TURNOVER
      • Turnover evolution suddenly truncated in season 04/05
    21. TURNOVER
    22. TURNOVER
    23. TURNOVER
    24. TURNOVER
      • Change in marketing strategy.
    25. TURNOVER
    26. PLAYER AMORTISATION AND TRADING Includes €6,984,500 in homegrown players
    27. PLAYER AMORTISATION AND TRADING
    28. PLAYER AMORTISATION AND TRADING Loss on players’ trading: €4,074,683 Net profit: € 6,413,170
    29. PLAYER AMORTISATION AND TRADING
    30. PLAYER AMORTISATION AND TRADING
    31. CLUB PROFIT – TEAM PERFORMANCE
    32. EFFICIENCY
    33. EFFICIENCY
    34. FINANCIAL PERFORMANCE OF PLAYERS COST
    35. FINANCIAL PERFORMANCE OF PLAYERS COST
      • Advertising spaces with prices far below the market
      • Non professional marketing department
      • There was no data base of companies and no clear distribution of marketing responsibilities
      • Agreements signed on Second Division
      Points to improve ADVERTISING & COMERCIAL MANAGEMENT +24% +26% SPONSORSHIP SEASON TICKET HOLDERS
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