INCREASING FINDABILITY WITH
TWITTER TERMS & TAGS

Angie Pascale, Social Media Director | Location3 Media | www.Location3.c...
What We’ll Cover
I

II

•Why Hashtags are Important

•How to Research Terms & Tags

III

•How to Use Terms & Tags

IV

•Ma...
WHY HASHTAGS ARE
IMPORTANT
Increasing Findability With Twitter Terms & Tags

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepa...
LOCATION3
Sources: Twitter data, Q4 2012, Huffington Post, eMarketer

#SMXSocial13 | #SMX #13A

@angiepascale | @Location3
START OR JOIN A
CONVERSATION

LOCATION3
Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022

#SMXSocial13 |...
#BlogChat

#NASASocial

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Location3
But make sure you know what the conversations is actually about.

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Lo...
CREATE A BRANDED
CAMPAIGN
LOCATION3
Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022

#SMXSocial13 | #SM...
Levi’s #MakeOurMark

LOCATION3

Urban Outfitters #UONailedIt

#SMXSocial13 | #SMX #13A

@angiepascale | @Location3
LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Location3
MANAGE AN EVENT

LOCATION3
Photo Credit: http://www.flickr.com/photos/ashraful/6173627844/

#SMXSocial13 | #SMX #13A

@ang...
#Agile2013

#SMXSocial13

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Location3
ADD A
PUNCH LINE

LOCATION3
Photo Credit: http://www.flickr.com/photos/auralasia/4381121155/

#SMXSocial13 | #SMX #13A

@a...
LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Location3
HOW TO RESEARCH TERMS &
TAGS
Increasing Findability With Twitter Terms & Tags

LOCATION3

#SMXSocial13 | #SMX #13A

@angie...
Do A Simple Search On Twitter
TERMS

LOCATION3

HASHTAGS

#SMXSocial13 | #SMX #13A

+ OPERATOR

@angiepascale | @Location3
Twitter Trends

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Location3
What Are Your Influencers Using?

Search Klout for influencers

LOCATION3

View Klout profile to learn topics
they are kno...
Find trending topics among
journalists.
See most popular terms and tags
for top media outlets, and most
active journalists...
HOW TO USE TERMS & TAGS
Increasing Findability With Twitter Terms & Tags

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepasca...
Include Key Terms In Your Bio And Add Link To Your Website

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Location...
How To Use Hashtags In Tweets
Be Mindful Of Characters & Numbers

LOCATION3

#SMXSocial13 | #SMX #13A

PascalCase

@angiep...
#ShutThe@&*!Up
More than 2 hashtags can reduce
engagement by 17%.

LOCATION3
Source: Buddy Media and LinchpinSEO

#SMXSoci...
Know What You’re Tweeting!
#susanalbumparty

Susan Album Party

#rimjobs

Reach in Motion Jobs

#hobbitch

Hobbit CH

#cli...
Using hashtags on Instagram, Facebook, Vine and Pinterest translate
seamlessly when these posts are tweeted.

LOCATION3

#...
MAXIMIZING REACH
Increasing Findability With Twitter Terms & Tags

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @L...
Use Promoted Accounts and Tweets to grow following and
increase reach and engagement.

Cost-efficient CPF or CPE model

Ta...
III. Promoted Tweet is served to that user.

I. Specify the terms and phrases to target

II. User tweets message containin...
The American Red Cross used
Promoted Tweets to drive national
awareness and support during a
holiday donation drive.

100%...
MEASUREMENT
Increasing Findability With Twitter Terms & Tags

LOCATION3

#SMXSocial13 | #SMX #13A

@angiepascale | @Locati...
Find conversations and monitor sentiment around
specific terms and hashtags.
Sort by content type or posts by influencers....
Create streams to track keyword or hashtag usage.

Track up to three terms via keyword search.
Create multiple streams for...
Compare and analyze followers and following of
your brand and competitors.
Identify common topics, locate gaps and better
...
Why Are Hashtags
Important

How to Research
Terms & Tags

•Increase engagement on active social network
•Start a conversat...
FIND ME
Angie Pascale
Social Media Director
apascale@location3.com
@angiepascale
about.me/angiepascale
Location3.com
@Loca...
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SMX Social Media | Increasing Findability with Twitter Terms & Tags

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Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates.

View this presentation and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more.

Want more tips and info, check out our blog (www.location3.com/blog) and follow us on Twitter @Location3.


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SMX Social Media | Increasing Findability with Twitter Terms & Tags

  1. 1. INCREASING FINDABILITY WITH TWITTER TERMS & TAGS Angie Pascale, Social Media Director | Location3 Media | www.Location3.com LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  2. 2. What We’ll Cover I II •Why Hashtags are Important •How to Research Terms & Tags III •How to Use Terms & Tags IV •Maximizing Reach V LOCATION3 •Tracking Success #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  3. 3. WHY HASHTAGS ARE IMPORTANT Increasing Findability With Twitter Terms & Tags LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  4. 4. LOCATION3 Sources: Twitter data, Q4 2012, Huffington Post, eMarketer #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  5. 5. START OR JOIN A CONVERSATION LOCATION3 Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  6. 6. #BlogChat #NASASocial LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  7. 7. But make sure you know what the conversations is actually about. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  8. 8. CREATE A BRANDED CAMPAIGN LOCATION3 Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  9. 9. Levi’s #MakeOurMark LOCATION3 Urban Outfitters #UONailedIt #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  10. 10. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  11. 11. MANAGE AN EVENT LOCATION3 Photo Credit: http://www.flickr.com/photos/ashraful/6173627844/ #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  12. 12. #Agile2013 #SMXSocial13 LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  13. 13. ADD A PUNCH LINE LOCATION3 Photo Credit: http://www.flickr.com/photos/auralasia/4381121155/ #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  14. 14. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  15. 15. HOW TO RESEARCH TERMS & TAGS Increasing Findability With Twitter Terms & Tags LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  16. 16. Do A Simple Search On Twitter TERMS LOCATION3 HASHTAGS #SMXSocial13 | #SMX #13A + OPERATOR @angiepascale | @Location3
  17. 17. Twitter Trends LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  18. 18. What Are Your Influencers Using? Search Klout for influencers LOCATION3 View Klout profile to learn topics they are known for #SMXSocial13 | #SMX #13A View tweets to learn what other hashtags they use @angiepascale | @Location3
  19. 19. Find trending topics among journalists. See most popular terms and tags for top media outlets, and most active journalists. Free for topics and outlets. Pro plans for more in-depth insights on influencers and topics, and search and organization functionality. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  20. 20. HOW TO USE TERMS & TAGS Increasing Findability With Twitter Terms & Tags LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  21. 21. Include Key Terms In Your Bio And Add Link To Your Website LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  22. 22. How To Use Hashtags In Tweets Be Mindful Of Characters & Numbers LOCATION3 #SMXSocial13 | #SMX #13A PascalCase @angiepascale | @Location3
  23. 23. #ShutThe@&*!Up More than 2 hashtags can reduce engagement by 17%. LOCATION3 Source: Buddy Media and LinchpinSEO #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  24. 24. Know What You’re Tweeting! #susanalbumparty Susan Album Party #rimjobs Reach in Motion Jobs #hobbitch Hobbit CH #clitfest C Lit Fest LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  25. 25. Using hashtags on Instagram, Facebook, Vine and Pinterest translate seamlessly when these posts are tweeted. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  26. 26. MAXIMIZING REACH Increasing Findability With Twitter Terms & Tags LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  27. 27. Use Promoted Accounts and Tweets to grow following and increase reach and engagement. Cost-efficient CPF or CPE model Target by keywords, interests, followers and lookalikes, search, demographics, device and TV ads. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  28. 28. III. Promoted Tweet is served to that user. I. Specify the terms and phrases to target II. User tweets message containing targeted term. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  29. 29. The American Red Cross used Promoted Tweets to drive national awareness and support during a holiday donation drive. 100% 200 2,400 of goal met for fund drive new “digital volunteers” daily mentions on Twitter LOCATION3 Photo Credit: http://www.flickr.com/photos/9354122@N06/6350642361/ #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  30. 30. MEASUREMENT Increasing Findability With Twitter Terms & Tags LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  31. 31. Find conversations and monitor sentiment around specific terms and hashtags. Sort by content type or posts by influencers. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  32. 32. Create streams to track keyword or hashtag usage. Track up to three terms via keyword search. Create multiple streams for monitoring different terms or campaigns. Create reports to show trending and comparision keyword data (powered by Topsy). LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  33. 33. Compare and analyze followers and following of your brand and competitors. Identify common topics, locate gaps and better understand your current and potential audience. Find influencers based on terms used in bios. LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  34. 34. Why Are Hashtags Important How to Research Terms & Tags •Increase engagement on active social network •Start a conversation •Create a branded, trackable campaign •Manage an event •Add some humor and playful brand voice •Search Twitter for terms, hashtags and via operators •View Twitter trends •Research influencers via Klout and MuckRack How to Use Terms & Tags •Include in Twitter bio •Know how to use characters and numbers •Make them user friendly •Don’t spam •Leverage content on other social channels, share on Twitter Maximizing Reach •Use Promoted Accounts and Tweets Tracking Success LOCATION3 •Monitor usage, curate content and join conversations •Tools: Topsy, HootSuite, Followerwonk #SMXSocial13 | #SMX #13A @angiepascale | @Location3
  35. 35. FIND ME Angie Pascale Social Media Director apascale@location3.com @angiepascale about.me/angiepascale Location3.com @Location3 facebook.com/Location3Media LOCATION3 #SMXSocial13 | #SMX #13A @angiepascale | @Location3

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