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Location3 Media Pioneering Future of Video Engagement in United States with wireWAX
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Location3 Media Pioneering Future of Video Engagement in United States with wireWAX

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The Denver-based digital marketing agency is now a leading North American partner of WireWAX, a U.K.-based firm specializing in innovative clickable video technology.

The Denver-based digital marketing agency is now a leading North American partner of WireWAX, a U.K.-based firm specializing in innovative clickable video technology.

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  • 1. FOR IMMEDIATE RELEASEDENVER, CO – May 2, 2011 – Click the play button. A snowboarder rips over a ridge above an untouched field ofglistening powder. As he kicks up waves of snow, a link to learn more about his high-end goggles appears above hishead. With one click on this video hotspot, consumers are able to research and purchase those goggles. Welcome to thefuture of online video marketing. Digital marketing agency Location3 Media has partnered with U.K. firm wireWAX to bringthis innovative clickable video technology to the U.S. market.Interactive video is opening new horizons for digital marketers and businesses alike. wireWAX has created a plug-in forvideo players that lets viewers click on tagged objects to reveal enriched, interactive content without ever leaving thevideo. Click-to-buy ecommerce applications have already been developed and the platform is currently in beta for theApple iPad.“Video is expected to reach 50% of total internet traffic in just three years. It’s the fastest growing form of web contenttoday,” says Alex Porter, president of Location3 Media. “wireWAX’s clickable technology is shaping the future of thisgrowing medium, and we’re thrilled to be involved and able to offer this cutting-edge functionality to our clients.”The applications for this technology are widespread, and the retail opportunities are easily apparent. Showing products inglamorous or gritty videos tells the story behind the brand and connects commercials with e-commerce. Beyond retail,this technology can also be employed effectively in training videos, film trailers, comedy shorts and more.Currently, Location3 Media is a leading creative partner for wireWAX in North America. Location3’s video promotion andoptimization team is experienced in developing an entire video concept around the wireWAX technology. The partnershipbegan with an interactive video for Local Search Traffic (LST), a division of Location3 Media. wireWAX piloted newfunctionality for the LST project including SMS messaging and integration of live search results within the video.These video innovations were recognized when the LST video won a 2011 Silver Key Award from the Colorado Chapter ofthe Business Marketing Association, a national organization that unites professionals who specialize in B2B marketing andcommunications.For more information on Location3 Media and video services, please contact Angie Pascale: apascale@location3.com |720.881.8528 | @angiepascale.About Location3 MediaLocation3 Media is a digital marketing agency providing innovative online strategies. For over a decade, Location3 Media and its localsearch marketing division, Local Search Traffic, have been helping clients to increase exposure, generate traffic, improve userexperience, initiate engagement, drive conversions and increase return through integrated marketing programs. Location3’sknowledgeable, experienced staff don’t just work for the weekends—they truly geek out on this stuff. They’re passionate about digitalmarketing and it shows in the innovative strategies they use and the results they get for clients.