ThinkboxTopline TellyIssue 4: January-June 2007
viewing summary•Commercial impacts up 3.3% year-on-year for the1sthalf 2007•Commercial viewing hours continue to grow, wew...
05101520253035402002=base 2003 2004 2005 2006indsabc1s16-24s16-34shwchImpacts rising amongst all audiencesSource: BARB/DDS...
050100150200250300350400450inds abc1s 16-24s 16-34s hwch1st half20061st half2007Commercial impacts see continued growthove...
2.672.051.811.892.212.672.031.821.932.260123inds abc1s 16-24s 16-34s hwchAverage 1st halfyear viewing hrssince 20021st hal...
4.133.072.633.293.674.072.972.583.293.65012345inds abc1s 16-24s 16-34s hwchAverage 1st halfyear viewing hrssince 20021st h...
Commercial share will continue to grow as wehead towards digital switchoverBy 2012 weekly share should increase by c.10%So...
Share by Channel for 1sthalf 2007Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to ...
Share by Channel for 1sthalf 2007Channels Individuals ABC1s 16-24s 16-34s HSW CHHallmark 0.42 0.44 0.3 0.34 0.35Sci-Fi Cha...
ITV1’s top programmesTitle Channel Date TVR 000s ShareCORONATION STREET ITV1 15/01/2007 23.35 13083 49.53BRITAINS GOT TALE...
Channel 4’s top programmesTitle Channel Date TVR 000s ShareCELEBRITY BIG BROTHER CH4 19/01/2007 15.67 8781 41.92BIG BROTHE...
Five’s top programmesTitle Channel Date TVR 000s ShareCSI: CRIME SCENE INVESTIGATION Five 30/01/2007 7.42 4159 21.17CSI MI...
Title Channel Date TVR 000s ShareLOST Sky One 18/02/2007 2.96 1661 12.34SKINS E4 25/01/2007 2.73 1530 12.42KATIE AND PETER...
Title Channel Date TVR 000s ShareLIVE CARLING CUP FINAL Sky Sports 1 25/02/2007 4.20 2356 24.59FORD SUPER SUNDAY Sky Sport...
Channel Channel Share (%) Top rated programme (Share %)Boomerang 1.58 Tom and Jerry (10.68)Cartoon Network 1.58 Film: Poke...
Platform & TechnologySummaryOver 81% of homes now have digital access12% of UK homes have Sky+ (28% of all Sky homes) and ...
Source: Ofcom Digital Television Update Q1 2007, main set accessFree Satellite:3.5%Pay Satellite: 31.6%Analogue Terrestria...
Free Satellite:1.5%Pay Satellite:15.5%Analogue Terrestrial:49%Digital Terrestrial:27.8%Cable: 6.2%Digital is now accessed ...
Digital Cable: 13.4%Free (Analogue,Freeview & Freesat):54.8%Digital Satellite: 31.6%Over 45% of UK homes now pay to access...
HDTV takes offNow 292,000 Sky HD subscribers (3% of all Sky subscribers)Around 2.4 million HD enabled sets in UKThere are ...
Most suppliers now offer TV servicesc. 19 mobile ‘channels’Approximately 1.4 million UK users (3%)Two thirds of users are ...
IPTV & Broadband TVSource: Ofcom Nov 06, OPera Media March 2007Tiscali TV = 50,000 subscribers and national rollout due th...
IPTV and Broadband TV services4OD - More than a million people have watched over 20mprogrammes online and via IPTV service...
Investment SummaryRetail continues to be the dominant TV sectorP&G and Unilever are the biggest spenders on TV so farDFS i...
Top spending TV categoriesSource: Nielson Media ResearchPeriod: 01/01/07 – 30/06/07Rank Sector Expenditure% change compare...
Top spending TV advertisersRank Advertisers £ Spend% change compared withsame period last year1 PROCTER & GAMBLE LTD 61,13...
Top spending TV brandsRank Brand £ Spend% change compared withsame period last year1 DFS - SOFA/SUITE RGE 18,882,896 +6.32...
Upcoming SlideShare
Loading in …5
×

Thinkbox topline-telly-issue-4-januaryjune-20072371

644 views
617 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
644
On SlideShare
0
From Embeds
0
Number of Embeds
76
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • Thinkbox topline-telly-issue-4-januaryjune-20072371

    1. 1. ThinkboxTopline TellyIssue 4: January-June 2007
    2. 2. viewing summary•Commercial impacts up 3.3% year-on-year for the1sthalf 2007•Commercial viewing hours continue to grow, wewatch 2.26 hours of commercial TV every day
    3. 3. 05101520253035402002=base 2003 2004 2005 2006indsabc1s16-24s16-34shwchImpacts rising amongst all audiencesSource: BARB/DDS% increasesince 2002Year
    4. 4. 050100150200250300350400450inds abc1s 16-24s 16-34s hwch1st half20061st half2007Commercial impacts see continued growthoverallSource: BARB/DDSmillionsaudience+3.3%+3.4%+5.2%+0.04%-1.5%
    5. 5. 2.672.051.811.892.212.672.031.821.932.260123inds abc1s 16-24s 16-34s hwchAverage 1st halfyear viewing hrssince 20021st half 2007viewingSource: BARB/Infosysave. hoursper dayaudienceViewing to commercial channels showsmarginal growth
    6. 6. 4.133.072.633.293.674.072.972.583.293.65012345inds abc1s 16-24s 16-34s hwchAverage 1st halfyear viewing hrssince 20021st half 2007viewingTotal broadcast viewing (including the BBC)remains relatively stableSource: BARB/Infosysave. hours perdayaudience
    7. 7. Commercial share will continue to grow as wehead towards digital switchoverBy 2012 weekly share should increase by c.10%Source: BARB/Infosys01020304050607080902001 2002 2003 2004 2005 2006 1stHalf2007… … … … 2012YearAverageweeklyshare(%)Inds ABC1s 16-24s
    8. 8. Share by Channel for 1sthalf 2007Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreportedchannels & home shoppingChannels Individuals ABC1s 16-24s 16-34s HSW CHBBC1 22.12 24.64 15.59 16.53 18.08BBC2 8.66 9.5 5.6 6.19 5.62BBC TOTAL 34.04 37.18 25.17 26.9 28.98ITV1 19.23 17.38 13.76 14.19 17.62ITV2 1.59 1.4 2.68 2.45 2.6ITV TOTAL 22.93 20.6 18.22 18.47 22.23CH4 9.04 9.53 11.81 11.15 9.45E4 1.17 1.42 3.3 2.59 1.69Film4 0.57 0.61 0.63 0.66 0.54C4 TOTAL 11.4 12.3 17.18 15.68 12.46Five 5.35 4.48 5.37 5.17 5.14Five Life 0.31 0.26 0.48 0.47 0.49Five US 0.44 0.32 0.64 0.55 0.45Five TOTAL 6.1 5.05 6.48 6.19 6.08Sky One 1.03 1.01 1.55 1.66 1.44Sky Sports 1 1.53 1.89 1.8 1.8 1.1Total Sky channels (exc other sales) 6.44 7.08 8.55 8.58 6.84
    9. 9. Share by Channel for 1sthalf 2007Channels Individuals ABC1s 16-24s 16-34s HSW CHHallmark 0.42 0.44 0.3 0.34 0.35Sci-Fi Channel 0.3 0.25 0.27 0.38 0.4Discovery 0.22 0.19 0.24 0.29 0.25SKY TOTAL (SALES) 10.44 10.38 13.68 13.36 11.31Cartoon Network 0.21 0.06 0.18 0.21 0.25Boomerang 0.27 0.13 0.22 0.35 0.52TURNER ALL 0.6 0.25 0.53 0.73 1.02MTV 0.15 0.14 0.68 0.39 0.16Nickelodeon 0.24 0.07 0.17 0.16 0.26Nicktoons 0.23 0.09 0.18 0.2 0.32VIACOM ALL 1.88 1.57 3.65 3.49 3.12Living 0.55 0.6 1.06 0.89 0.78Bravo 0.22 0.18 0.3 0.31 0.25Trouble 0.11 0.12 0.41 0.28 0.15UKTV Gold 0.64 0.62 0.65 0.64 0.68IDS TOTAL 5.39 5.51 6.7 6.35 6.01Total Commercial 61.88 58.75 70.55 68.34 65.64Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreportedchannels & home shopping
    10. 10. ITV1’s top programmesTitle Channel Date TVR 000s ShareCORONATION STREET ITV1 15/01/2007 23.35 13083 49.53BRITAINS GOT TALENT ITV1 17/06/2007 20.58 11576 44.61DANCING ON ICE ITV1 17/03/2007 17.88 10035 45.33EMMERDALE ITV1 08/01/2007 16.75 9384 42.56UEFA CHAMPIONS LEAGUE ITV1 01/05/2007 16.52 9286 40.38DANCING ON ICE - THE SKATE OFF ITV1 17/03/2007 16.29 9145 37.37WILD AT HEART ITV1 14/01/2007 16.07 9005 34.52LEWIS ITV1 04/03/2007 15.76 8848 37.59HEARTBEAT ITV1 07/01/2007 15.35 8601 32.29KINGDOM ITV1 22/04/2007 15.22 8550 34.66Source: BARB/Infosys
    11. 11. Channel 4’s top programmesTitle Channel Date TVR 000s ShareCELEBRITY BIG BROTHER CH4 19/01/2007 15.67 8781 41.92BIG BROTHER CH4 30/05/2007 11.72 6589 26.38GRAND DESIGNS CH4 28/02/2007 10.28 5763 25.26UGLY BETTY CH4 19/01/2007 9.41 5271 20.49LOCATION, LOCATION, LOCATION CH4 27/06/2007 8.67 4880 22.77GORDON RAMSEYS F WORD CH4 19/06/2007 8.00 4500 19.99THE SMALLEST PEOPLE IN THE WORLD CH4 29/01/2007 7.74 4338 16.40DEAL OR NO DEAL CH4 01/01/2007 7.72 4326 20.45RELOCATION, RELOCATION CH4 24/01/2007 7.71 4318 17.00FILM: THE DAY AFTER TOMORROW CH4 11/02/2007 7.70 4318 15.65Source: BARB/Infosys
    12. 12. Five’s top programmesTitle Channel Date TVR 000s ShareCSI: CRIME SCENE INVESTIGATION Five 30/01/2007 7.42 4159 21.17CSI MIAMI Five 02/01/2007 6.26 3509 13.84EXTRAORDINARY PEOPLE: THE TWINS... Five 19/02/2007 5.87 3289 12.87CSI - NEW YORK Five 30/06/2007 5.49 3088 14.44HOUSE Five 29/03/2007 5.29 2972 12.61FILM: SPIDER-MAN 2 Five 08/04/2007 5.23 2938 16.57FILM: TERMINATOR 3: RISE OF THEMACHINESFive 14/01/2007 4.73 2649 13.82FIVE NEWS AT 9 Five 15/05/2007 4.68 2630 12.18UEFA CUP: NEWCASTLE V AZ ALKMAAR Five 08/03/2007 4.49 2519 10.88NCIS Five 04/05/2007 4.21 2367 10.47Source: BARB/Infosys
    13. 13. Title Channel Date TVR 000s ShareLOST Sky One 18/02/2007 2.96 1661 12.34SKINS E4 25/01/2007 2.73 1530 12.42KATIE AND PETER: THE NEXTCHAPTERITV2 31/05/2007 2.65 1491 9.93THE SIMPSONS Sky One 21/01/2007 2.61 1463 10.15CELEBRITY BIG BROTHERS BIGMOUTHE4 19/01/2007 2.40 1344 12.80HOLLYOAKS E4 26/02/2007 1.91 1071 7.70ER E4 04/01/2007 1.86 1040 6.65AMERICAN IDOL ITV2 02/02/2007 1.84 1033 6.96AMERICAS GOT TALENT ITV2 22/06/2007 1.70 954 6.53BRITAINS GOT MORE TALENT ITV2 09/06/2007 1.65 929 7.90All digital top programmes: non-sportSource: BARB/Infosys*Digital commercial channels only
    14. 14. Title Channel Date TVR 000s ShareLIVE CARLING CUP FINAL Sky Sports 1 25/02/2007 4.20 2356 24.59FORD SUPER SUNDAY Sky Sports 1 21/01/2007 3.81 2132 18.71UEFA CHAMPIONS LEAGUE LIVE Sky Sports 1 02/05/2007 3.32 1864 13.05INTERNATIONAL FOOTBALL LIVE Sky Sports 1 24/03/2007 3.16 1775 12.99FORD MONDAY NIGHT FOOTBALL Sky Sports 1 01/01/2007 3.09 1733 11.56LIVE FORD FOOTBALL SPECIAL-MATCHSky Sports 1 03/03/2007 2.86 1603 25.43LIVE CARLING CUP FOOTBALL Sky Sports 1 09/01/2007 2.72 1524 9.63LIVE FA CUP FOOTBALL Sky Sports 1 15/04/2007 2.58 1448 18.51LIVE DARTS Sky Sports 1 01/01/2007 1.77 990 5.95LIVE FOOTBALL LEAGUE Sky Sports 1 28/05/2007 1.65 929 10.59All digital top programmes: sportSource: BARB/Infosys*Digital commercial channels only
    15. 15. Channel Channel Share (%) Top rated programme (Share %)Boomerang 1.58 Tom and Jerry (10.68)Cartoon Network 1.58 Film: Pokemon 9 (8.76)Cartoon Network Too 0.75 Pokemon Battle Frontier (5.79)CITV 2.03 Bratz (14.89)Disney Channel 3.36 Film: Jump In (20.14)GMTV2 0.20 Sonic Underground (7.04)Jetix 0.54 Power Rangers Generations (8.92)Nick Jr 1.76 Dora the Explorer (6.60)Nickelodeon 2.04 Drake and Josh (10.12)Nicktoons 1.77 Spongebob Squarepants (6.62)Trouble 0.28 My Wife and Kids (8.32)Top commercial kids channelsSource: BARB/Infosys*Digital commercial channels only
    16. 16. Platform & TechnologySummaryOver 81% of homes now have digital access12% of UK homes have Sky+ (28% of all Sky homes) and thiscontinues to increase as subscription charges fallSky HD is now in 292,000 homes.
    17. 17. Source: Ofcom Digital Television Update Q1 2007, main set accessFree Satellite:3.5%Pay Satellite: 31.6%Analogue Terrestrial:18.3%Digital Terrestrial: 33%Cable: 13.4% ADSL: 0.2%There are 25.4 million TV homes 81% of which are now digitally enabled.Freeview is now the most popular platformAll digital platforms see uptake on main setsincrease
    18. 18. Free Satellite:1.5%Pay Satellite:15.5%Analogue Terrestrial:49%Digital Terrestrial:27.8%Cable: 6.2%Digital is now accessed on over 50% of all TVsets (including secondary sets) in the UKADSL: 0.1%Source: Ofcom Digital Television Update Q1 2007, all sets
    19. 19. Digital Cable: 13.4%Free (Analogue,Freeview & Freesat):54.8%Digital Satellite: 31.6%Over 45% of UK homes now pay to accesstelevision contentADSL: 0.2%Source: Ofcom Digital Television Update Q1 2007
    20. 20. HDTV takes offNow 292,000 Sky HD subscribers (3% of all Sky subscribers)Around 2.4 million HD enabled sets in UKThere are currently 13 specialist HDTV channelsAverage size of TV screen growing 1 inch per year*European sales of HDTVs to soar 158% this year**Source: *Business Analysis, C4. **Strategy Analytics
    21. 21. Most suppliers now offer TV servicesc. 19 mobile ‘channels’Approximately 1.4 million UK users (3%)Two thirds of users are maleNearly half are under 25*Sport is the most popular genrec. 8 minutes on each session (viewing around 4 channels)TV and 3GSource: *Comscore Apr 07
    22. 22. IPTV & Broadband TVSource: Ofcom Nov 06, OPera Media March 2007Tiscali TV = 50,000 subscribers and national rollout due this yearBT investing £100m in BT Vision in 2007 aims for 200,000 subscribers byend of the year1 million UK IPTV households expected by 20110.4% of the UK subscribe to IPTV services currently but is expected to riseto 870,000 by 201038% of the UK population have watched TV via broadband34% have downloaded TV programmes/clips60% of 18-24 year olds have downloaded TV programmesIPTV users spend 23 minutes p/w watching TV online
    23. 23. IPTV and Broadband TV services4OD - More than a million people have watched over 20mprogrammes online and via IPTV servicesITV.com - Launched in May 2007 offering a 7 day catch up serviceas well as live streaming onlinefivedownload- At present exclusively showing CSI and Grey’s Anatomyincluding past series and previews of new episodesbefore being aired on broadcast TVMTV Overdrive- Launched just over a year ago, it showcases exclusiveclips of programmes such as Punk’d
    24. 24. Investment SummaryRetail continues to be the dominant TV sectorP&G and Unilever are the biggest spenders on TV so farDFS is yet again the highest spending brand on TV spending twiceas much as 2ndplace McDonaldsVolkswagen Golf and confused.com increased their TV expendituresignificantly compared to the same period last yearTV advertising reaches £1,929,798,009 for 1sthalf 2007 according toestimated figures by Nielson Media Research
    25. 25. Top spending TV categoriesSource: Nielson Media ResearchPeriod: 01/01/07 – 30/06/07Rank Sector Expenditure% change compared withsame period last year1 RETAIL 248,788,306 -0.362 FINANCE 236,905,017 -4.213 FOOD 212,135,190 -4.724 ENTERTAINMENT & THE MEDIA 199,292,247 -8.295 MOTORS 191,345,008 -2.366 COSMETICS & TOILETRIES 158,469,324 +3.817 HOUSEHOLD STORES 104,159,530 +14.108 DRINK 91,230,567 -6.319 PHARMACEUTICAL 91,089,240 +9.8110 TRAVEL & TRANSPORT 66,000,834 +16.12
    26. 26. Top spending TV advertisersRank Advertisers £ Spend% change compared withsame period last year1 PROCTER & GAMBLE LTD 61,131,512 -1.82 UNILEVER UK LTD 52,594,141 +4.83 RECKITT BENCKISER (UK) LTD 40,900,766 +4.44 COI COMMUNICATIONS 35,104,612 +14.45KELLOGG COMPANY OF GBLTD 28,374,049 +6.56 NESTLE 27,404,859 +12.17 LOREAL PARIS 21,879,144 +1.68 MASTERFOODS 19,328,079 -7.39 DFS FURN PLC 19,016,856 +6.910 VAUXHALL MOTORS LTD 17,418,992 -5.2Source: Nielson Media ResearchPeriod: 01/01/07 – 30/06/07
    27. 27. Top spending TV brandsRank Brand £ Spend% change compared withsame period last year1 DFS - SOFA/SUITE RGE 18,882,896 +6.32 MCDONALDS - RESTR CHAIN 8,438,803 -343 DIRECT LINE - MOTOR INS 7,663,733 +21.24 KIA MOTORS - CEED RGE 6,938,055 N/A5 VOLKSWAGEN - GOLF/GOLF RGE 6,923,024 +589.26CONFUSED COM - MOTOR INSCOMPARISON 6,784,284 +151.17 PC WORLD - PROD RGE 6,756,357 +63.78KFC KENTUCKY FRIED CHICKEN -RESTR 6,675,695 +19.29 M&S - FOOD RGE 6,556,477 -24.910 AA - MOTOR INS 5,953,663 +11.3Source: Nielson Media ResearchPeriod: 01/01/07 – 30/06/07

    ×