Andy Lea
Partner Manager EMEA
LinkedIn
21st July 2014
LinkedIn Talent Solutions
Affiliate Program: Introduction
3
Contents
About LinkedIn
 Company
 Vision
 Member & corporate value propositions
Affiliate Program Overview
 Why?
 O...
4
About LinkedIn
http://press.linkedin.com/about
Network &
membership
 World’s largest online
professional network,
more ...
Member growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
32M
300M
(9x Growth)
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly unique visitors
12M
187M
(16x Growth)
As calculated by comS...
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total annual page views
2B
47B
(24x Growth)
As calculated by comSco...
Mobile traffic
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
41%
(21x Growth)
<2%
mobile traffic is calculated as...
Our mission is to connect the world’s
professionals to make them more
productive and successful.
9
Jeff Weiner
Our vision is to create economic
opportunity for every member
of the global workforce.
10
Jeff Weiner
For our members
http://press.linkedin.com/products
The professional
profile of record
Connect all of the
world's professio...
The professional profile of record
Identity
Connect all of the world’s professionals
Networks
GroupsSlideShare InfluencersPulse
The definitive professional publishing platform
Knowledge
For our customers
http://press.linkedin.com/business-solutions
Hire
Power half of
all hires
Market
The most effective way ...
16
About LinkedIn
http://press.linkedin.com/about
Company
 Launched 5th May 2003 > IPO May 2011
 5,400 full-time employe...
17
LinkedIn Talent Solutions
http://business.linkedin.com/talent-solutions/
SaaS & Media solutions:
 empowering corporate...
18
LTS Affiliate Program
Vision
An affiliate ecosystem that supports growth (sales) and offers consulting
services where L...
19
What are the opportunities?
Education
Lead
Referral
Service
Partnerships?
20
What are the opportunities?
Education
To promote knowledge of LTS solutions and concepts
across influential consulting ...
21
What are the opportunities?
Lead
Referral
LTS commission when sales result from qualified
Affiliate leads.
By making ap...
22
What are the opportunities?
Service
Partnerships?
LinkedIn are a product company, we do not sell any
consulting service...
23
Effort
Reward
Current focus
Education
20%
Lead Referral
75%
Service
Partnerships?
5%
24
Commission
Total quarterly
closed / won
revenue
Commission Example
0 to $10k
$10,001 to $20k
$20,001 to $30k
$30,001 <
...
25
Commission – talking points
Control:
- Can’t control when a deal closes
- Can control pipeline
Average deal cycle:
- En...
26
Lead Referral
 Will this be valuable for my clients?
 Learn: http://business.linkedin.com/talent-solutions
 Qualify:...
27
Lead Referral
Qualify: affiliatequestions@linkedin.com
 Make data driven decisions: request data insights to influence...
Services / Advanced Lead Referral Tailored support
Talent Expert / Active Lead Referral Workshop / rep engagement
Social M...
29
Next steps
Learn:
 http://business.linkedin.com/talent-solutions
 Group
 Webcasts
Qualify:
 Any client specific que...
©2014 LinkedIn Corporation. All Rights Reserved.
Questions?
LTS EMEA Affiliate Program Introduction   July 14th 2014
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LTS EMEA Affiliate Program Introduction July 14th 2014

  1. 1. Andy Lea Partner Manager EMEA LinkedIn 21st July 2014 LinkedIn Talent Solutions Affiliate Program: Introduction
  2. 2. 3 Contents About LinkedIn  Company  Vision  Member & corporate value propositions Affiliate Program Overview  Why?  Opportunities – what’s in it for you?  Commission  Lead Referral Next steps and questions
  3. 3. 4 About LinkedIn http://press.linkedin.com/about Network & membership  World’s largest online professional network, more than 300m members in over 200 countries.  Currently available in 22 languages  3m+ Company Pages  2.1m+ Groups  1.5m unique publishers
  4. 4. Member growth 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 32M 300M (9x Growth)
  5. 5. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Monthly unique visitors 12M 187M (16x Growth) As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012
  6. 6. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Total annual page views 2B 47B (24x Growth) As calculated by comScore, including SlideShare beginning in 2012
  7. 7. Mobile traffic 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 41% (21x Growth) <2% mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
  8. 8. Our mission is to connect the world’s professionals to make them more productive and successful. 9 Jeff Weiner
  9. 9. Our vision is to create economic opportunity for every member of the global workforce. 10 Jeff Weiner
  10. 10. For our members http://press.linkedin.com/products The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
  11. 11. The professional profile of record Identity
  12. 12. Connect all of the world’s professionals Networks
  13. 13. GroupsSlideShare InfluencersPulse The definitive professional publishing platform Knowledge
  14. 14. For our customers http://press.linkedin.com/business-solutions Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
  15. 15. 16 About LinkedIn http://press.linkedin.com/about Company  Launched 5th May 2003 > IPO May 2011  5,400 full-time employees , HQ in Mountain View California with offices in 27 cities around the world.  Publically held company with diversified revenue streams:
  16. 16. 17 LinkedIn Talent Solutions http://business.linkedin.com/talent-solutions/ SaaS & Media solutions:  empowering corporate recruitment teams and staffing firms to hire the right people, more efficiently. Disruptive technology:  access to the passive candidate has revolutionised an industry.
  17. 17. 18 LTS Affiliate Program Vision An affiliate ecosystem that supports growth (sales) and offers consulting services where LTS cannot (customer success). Why? Good people know good people – the power of referral is at the heart of LinkedIn. By creating an affiliate network, LTS enables warm referrals from trusted partners. This commercial foundation (lead referral) can be the platform for a broader relationship. What’s in it for you?
  18. 18. 19 What are the opportunities? Education Lead Referral Service Partnerships?
  19. 19. 20 What are the opportunities? Education To promote knowledge of LTS solutions and concepts across influential consulting markets. Education will have standalone value - to educate the wider market via a consultant network - but will also drive the commercial aspects of the program.
  20. 20. 21 What are the opportunities? Lead Referral LTS commission when sales result from qualified Affiliate leads. By making appropriate introductions and recommendations, Affiliates add extra value to client relationships whilst earning commission.
  21. 21. 22 What are the opportunities? Service Partnerships? LinkedIn are a product company, we do not sell any consulting services. Our clients have a growing need for complimentary consulting services. This program will explore this area and act as a feeder system to official LTS Service Partner Programs.
  22. 22. 23 Effort Reward Current focus Education 20% Lead Referral 75% Service Partnerships? 5%
  23. 23. 24 Commission Total quarterly closed / won revenue Commission Example 0 to $10k $10,001 to $20k $20,001 to $30k $30,001 < 5% 7% 10% 12.5% Total rev = payment $8,000 = $400 (5%) For illustration purposes only, commission schedules are confirmed in a separate Alliance Agreement Billing can occur in £ and EUR, Affiliate converts from $ at point of invoice Total annual commission in excess of $30,000 is paid at LinkedIn’s discretion $14,000 = $980 (7%) $25,000 = $2,500 (10%) $100,000 = $12,500 (12.5%)
  24. 24. 25 Commission – talking points Control: - Can’t control when a deal closes - Can control pipeline Average deal cycle: - Enterprise: 71 Days - SMB: 36 Days Average order value: - Enterprise: $29.9k - SMB: $13.2k Payment terms: - End of quarter summary - 30 days from invoice Data is for UK & I for the previous 12 months All data is confidential, not to be shared with a wider audience
  25. 25. 26 Lead Referral  Will this be valuable for my clients?  Learn: http://business.linkedin.com/talent-solutions  Qualify: affiliatequestions@linkedin.com  Engage: refer leads via your unique url (to follow)
  26. 26. 27 Lead Referral Qualify: affiliatequestions@linkedin.com  Make data driven decisions: request data insights to influence prospects
  27. 27. Services / Advanced Lead Referral Tailored support Talent Expert / Active Lead Referral Workshop / rep engagement Social Media Expert Foundational Resources 28 Education and Collaboration SupportEngagement level  Online, self service.  Instructor led, interactive webcasts  Community engagement eg dedicated LinkedIn Group.  Sales rep engagement – deal consultation, deal shadowing.  Dedicated small group workshops arranged according to demand.  Recruiter access  Access to LMS via Recruiter  Bespoke 1 to 1 sessions  High performing lead referrer.  Proven complimentary services, looking to expand engagement.  Consultant with viable network for lead referral  Consultant looking to understand how their services compliment LTS.  Social media expert, looking to diversify knowledge OR talent specialist looking to deepen knowledge and explore feasibility of Affiliate Program.
  28. 28. 29 Next steps Learn:  http://business.linkedin.com/talent-solutions  Group  Webcasts Qualify:  Any client specific questions - affiliatequestions@linkedin.com Engage:  Refer leads, collaborate on opportunities
  29. 29. ©2014 LinkedIn Corporation. All Rights Reserved. Questions?
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