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  • Informs what readers are interested in which informs future follow up content. ie same sex weddings abroad.\n
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Engaging communities presentation Engaging communities presentation Presentation Transcript

  • Engaging Communities A fresh approach @Andy_Watt Staffordshire Newspapers Ltd
  • 901 million active users*500 million active users* *Data correct as of April 2012
  • Engage with the community
  • Engage with the community Direct users to other areas of interest
  • Engage with the community Direct users to other areas of interest
  • Be helpful
  • Be helpful
  • Lead the discussion
  • Lead the discussion
  • A source for stories and content
  • A source for stories and content
  • A source for stories and contentFacebook reach Staffordshire Newsletter
  • A source for stories and contentFacebook reach 1500 Staffordshire Newsletter 1125 750 375 0 May 9th June 16th
  • A source for stories and contentFacebook reach 1500 Staffordshire Newsletter 1125 750 375 0 May 9th June 16th
  • A source for stories and contentFacebook reach 1500 Staffordshire Newsletter 1125 750 375 0 May 9th June 16th
  • How major town events were reported
  • Maximise local events Torch (2,496) New Average (675 approx) Shrovetide (400 approx)
  • Stimulate interest in the main site
  • Raise awareness of other social media other accounts
  • Report live
  • Retweet to help local businesses and causes
  • Reply to or acknowledge those who message you
  • Users can now comment on any element of a Storify timeline
  • * * 20 million users
  • Website
  • Percentage increase in Unique visitors 25% April May 37% 9% 34%Ashbourne Staffs Uttoxeter Leek
  • Percentage increase in Unique visitors 36% April June July (Predicted) 14% 68% 39% 22% 41% 59% 27%Ashbourne Staffs Uttoxeter Leek
  • Staffordshire Newsletter Weekly Visits and Page Views (17%) increase (33%) increase Total Visits Total Page Views 14th May 16th July
  • 11% increase in unique browsers for Staffordshire Newsletter Unique Browsers 14th May 16th July
  • Local Tavern
  • Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.
  • Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95
  • Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost
  • Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web
  • Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the webVideo showing method or to illustrate difficult part
  • Wants subtle advertising to get awayLocal Tavern from brash, ‘in your face’ advertising.Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the webVideo showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving times
  • Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQualitywebsitecontent
  • Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQuality Money offwebsite vouchercontent for visitors
  • Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQuality Money off Additionalwebsite voucher advertisingcontent for visitors revenue
  • Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving timesQuality Money off Additional ‘Celebrity’website voucher advertising chef statuscontent for visitors revenue draws in customers
  • Wants subtle advertising to get away Local Tavern from brash, ‘in your face’ advertising. Wanting to promote unlimited Indian buffet for £8.95 Want to emphasise quality food at budget cost Indian chef will provide recipes for the web Video showing method or to illustrate difficult part Final paragraph will mention where the chef works (active internet link), buffet price and serving times ‘Celebrity’ QualityQuality Money off Additional shownwebsite voucher advertising chef status throughcontent for visitors revenue draws in recipe & customers video
  • @Andy_Watt