Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing

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Workshop Objectives: This 5-hour session will offer a solid, practical guide on how marketeers can use social networking websites to build exciting, engaging, dynamic, powerful and long-lasting …

Workshop Objectives: This 5-hour session will offer a solid, practical guide on how marketeers can use social networking websites to build exciting, engaging, dynamic, powerful and long-lasting relationships with a community of fans.
This process will be liberated from the ever-changing trends and technical details which can cause so much confusion in the virtual Web 2.0 landscape. Instead, we’ll simplify the process by approaching it from a linguistic perspective; thus offering user-friendly tips with a strong and clear direction.

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  • 1. RELATIONSHIP BUILDING SIMPLIFIED* *The 7 Golden Rules for Communication in Web 2.0 Marketing
  • 2. OVERVIEW This 5-hour workshop will offer a solid, practical guide on how marketeers can use social networking websites to build exciting, engaging, dynamic, powerful and long-lasting relationships with a community of fans. This process will be liberated from the ever-changing trends and technical details which can cause so much confusion in the virtual Web 2.0 landscape. Instead, we’ll simplify the process by approaching it from a linguistic perspective; thus offering user-friendly tips with a strong and clear direction. In addition, the workshop will be co- presented in English by Andy Kovacs, an expert linguist with over 14 years experience in communication training and consultancy... ... and in Turkish by Deniz Eman, an interactive marketing expert with a 15-year career.
  • 3. ACT I The 7 Golden Rules of Communication
  • 4. Throughout history, communication has had the same set of fixed rules. These fundamental maxims, when followed, result in communication of the highest possible degree of effectiveness and success when it comes to getting what you want and need. Knowledge of these permanent truths has never before been more important than in today’s fast- paced, technological world where anchor points which we can hold on to and use to build our strategies can often seem impossible to find. The 7 Golden Rules of Communication should be used as the lifelines for marketing strategies in the communicative environment of Web 2.0.
  • 5. ACT II Communication and Reality
  • 6. You cannot separate communication from reality
  • 7. What was cool yesterday ...
  • 8. You cannot separate communication from reality. Although communication has always had and will always have the 7 Golden Rules as its behavioural maxims, the channels which we use to communicate with have never been more diverse and dynamic. Any change in reality changes the way we communicate, and any change in how we communicate changes reality by shifting our paradigms. These govern our perspective on the world spiritually, mentally, emotionally, behaviouristically and physically.
  • 9. ACT III Communication Today
  • 10. It’s getting faaaasster
  • 11. “We are living in exponential times.” Karl Fisch (Social Media Commentator) In 2009, there was more information published than there has ever been before. There are 4.1 billion mobile telephone users More SMS messages are sent everyday than there are people on the planet. 200 billion emails are sent daily (90% of which are spam!) 1.5 billion Internet users are surfing 55 trillion links on 200 million websites. How, then, can the marketeer of today and tomorrow successfully build relationships to get what she wants and needs?
  • 12. The marketeers mission to capture attention is certainly not getting any easier!
  • 13. ACT IV Burasi Türkiye
  • 14. From the hundreds of case studies which we’ve complied on the way in which local companies use social networking websites for marketing purposes, we will present 2 types of company.
  • 15. THE GOOD Companies who follow one or more of the 7 Golden Rules of Communication successfully.
  • 16. THE BAD Companies who break one or more more of the 7 Golden Rules of Communication.
  • 17. Finally, we shall present suggestions on the ultimate ways to use Social Media so that the 7 Golden Rules of Communication can be completely maximized to create the strongest possible relationships as quickly and effectively as possible.
  • 18. Special consideration will be given to Facebook, which is the biggest social networking site in Turkey with over 16 million users (36.8% growth rate) making us the 3rd largest country of users in the world behind the USA and the UK.
  • 19. Also Twitter, one of the fastest-growing social utilities on the Internet, will be focussed on. This alert system, with its real-time search, has shown us that the rate of exchange of information is the best indicator of the value of the information. For example, the BBC found out about last year’s earthquakes in China from people tweeting, not from their usual data sources.
  • 20. Finally, we’ll focus on blogs. “The word ‘blog’ is irrelevant, what’s important is that it is now common, and it will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they can share what they care about with the world.” Seth Godin (Author)
  • 21. Andy Kovacs Managing Director ELC Owner An expert linguist from University of London with over 14-years experience in management communication. Interested in intercultural communication competence, universal politeness theory and the impact of new technology on communication. Responsible for creating and managing all of ELC’s training and consultancy projects for multinational clients in a wide range of sectors as well as for banks and universities.
  • 22. Deniz Eman Interactive Marketing Director ELC Associate An expert interactive marketeer with over 15-years experience in organizing high- profile events and creating and managing marketing strategies for Olympus, Pentax, Haagen Dazs, Guylian and many other international brands and organizations. Interested in Social Media and its impact on the global marketplace. Responsible for creating and managing all Social Media strategies for ELC’s clients.
  • 23. e: info@elc.com.tr w: www.elc.com.tr t: 0216 467 5460 0533 810 1903 Linkedin: www.linkedin.com Andy Kovacs Twitter: www.twitter.com @ELCtr SlideShare: http://www.slideshare.net ELC Consultants