Sales Tool Campaign Presentation

ENVOPLAN
MARKETING
CAMPAIGN
presentation
10 September 2013
TEE MACPherson: Marketing director
charis lamond: account manager
Andy Wilkinson: Creative director
© Satellite Creative Ltd

Process
Discovery Strategy Next stepsExpression

We discovered
we need to…
• Increase brand awareness in the B2B sector,
targeting A grade clients across London and
South East England
• Communicate the benefits of choosing Envoplan
• Sit comfortably alongside competitors:
Mogan Lovell, Maris Interiors etc. at the same time
have our own style / approach to business
• Strive to promote the benefits of Activity
Based Working environments
• Develop on line and off line marketing solution
which will help us achieve our goals
1. Discovery

Strategy
“What we are trying
to achieve – and
how are we going to
do it?”
2. Brand strategy

Relevancy
It’s all about the timing, our
market will only connect with
us if the timing is right and
the messages inspiring and
relevant.
2. Brand strategy
Threats
Our handling of prospects
must be consistent with our
brand messaging and brand
experiences.
Our competitors increase
activity and their brand
experience is more inspiring or
engaging.
Competency
We are going to deliver the highest
quality and knowledgeable service
in the industry.
We will exceed expectations.
Stretch
We are going to push the boundary
with our brand messaging.
Our staff are going to feel inspired,
our prospects are going to stop
and think, our converted prospects
are going to have confidence in our
brand.
We understand our clients
business objectives and aim to be
the first choice for office design
and fit out.

Strategy
“We aim to be
Top of Mind
for A grade clients
when commissioning
office fit-outs”
2. Brand strategy

2. Brand essence
“Values your people
and clients can
believe in”
Vibrant
“We have energy,
we have passion,
we love design and
you feel alive.”
Living Culture
“We work with you - as a
team we’ll empower your
staff by bringing out the
best in your working
environment.”
Forward
thinking
“It’s all about moving you and
your business forward,
we visualise tomorrow
before it comes.”
Diverse
“We approach your
world differently, we love
diversity and open minded
thinking. We are your
first choice – we
are the experts.”

What we are like?
If the brand was a
person what would
it be?
2. Brand archetypes
Approachable
Successful
Dependable
Creative
Knowledgeable
Reliable
Positive
Inspirational
Trustworthy
EngagingExperts

“The Envoplan brand
journey so far…”
3. Expression

Our mission,
To be a recognised industry leader in the supply and manufacture of
furnituire and fit-out solutions through our innovation, experience
and customer service that exceeds expectations every time.
Think people. Innovate space. Deliver success.

General information
1
PAGE:
THINK PEOPLE. INNOVATE SPACE. DELIVER SUCCESS.
1234567
PAGE:
OUR INSPIRATION
Your workspace communicates theessence of your brand, your marketposition, your vision.
It affects every part of your business, from visitors'
first impressions to the morale of your workforce.
We believe that interior design is of utmost importance
in any workspace. With over 200 years' combined
experience, our team of interior designers and project
consultants have the expertise and inspiration to develop
a stunning solution for your project.
YOUR PROJECT:
READ MORE
PAGE:
OUR SOLUTIONActivity Based Working is a solution to space
allocation issues. With this huge divergence
between time and space allocation, a better
solution has to be achieved.The Activity Based Working approach takes a holistic view at
everything you do at work – from highly focused, individual work
to more spontaneous collaborative teamwork. It is based
around the three core values that make people and
organisations thrive:
Trust / Teamwork / Empowerment
YOUR PROJECT:
1234567
READ MORE

Educational market: sales brochure
EISFOR
EDUCATION
DESIGN. FURNITURE. FIT-OUT.
tion,
• Superior quality. We offer well-designed, hardwearing products
that can stand up to the most demanding everyday use.• New ideas. We bring a new perspective to your space, suggesting
innovative approaches to help you develop its potential.• See for yourself. Whether you visit our head office, or we bring our
roadshow to your facility, our showrooms allow you to see exactly what
you’re getting before you place your order.
• Not nearly right, but really right. When we develop your unique
design, we make sure it delivers exactly what you need.• Design and build. As manufacturers as well as designers, we are ideally
placed to control product quality, ensure prompt supply and manage
the customisation process.
• The whole package. We offer both furniture and fit-out services under
one roof – combined with deep knowledge of architecture and
structural design. You can trust us to deliver across the board.• Tried and tested. We are a stable, trustworthy and financially sound
company with over 35 years’ trading history. We are certified under
ISO 9001, ISO 14001, Constructionline, FISP (Furniture Industry
Sustainability Programme) and FSC (Forest Stewardship Council).• Manufacturing. Our expertise as manufacturers allows us to provide
exact solutions with competitive pricing, and ensures we have
control over the supply process – delivering your projects on time
and on budget.
Envoplan was founded in 1975 and has grown into
one of the UK’s leading furniture manufacturers and
creative design and fit-out companies, servinghundreds of commercial and public-sector clients.
We specialise in transforming educationalenvironments such as schools, colleges and training
centres with a combination of innovative furniture,
bespoke designs and creative fit-out services.
With our help, educational clients can create aspace that supports learning, enhances enjoyment
and builds reputation.
WHYCHOOSEENVOPLAN?
ENVOPLAN EDUCATION 05
04 ENVOPLAN EDUCATION
5207 Envoplan - Education Portfolio 10/07/2012 08:45 Page 04
ENVOPLAN EDUCATION
09
08
ENVOPLAN EDUCATION
Your reception area is the public face of your
organisation, and a crucial interface between
administrative staff, students and other
stakeholders. We can help you make it
comfortable, efficient and attractive with
contemporary seating and ergonomic reception
desking, all designed exactly to your requirements.
RECEPTION
ENVOPLAN
EDUCATION
call 0844 900 1 900
email education@envoplan.co.uk
call 0844 900 1 900email education@envoplan.co.uk
6TH FORM FURTHER
EDUCATION
ENVOPLAN
EDUCATION
34 ENVOPLAN EDUCATION ENVOPLAN EDUCATION 35
HORIZON
Horizon combines flexibility and
comfort with striking good looks.
Available in single, two or three seat
benches, with or without a back rest –
designed to adapt perfectly in any
circulation area.
BOSTON
The modular design of Boston takes
soft seating to a new level – perfectly
suited to any breakout area and
providing great spaces for informal and
productive discussions.
INSPIRE
The fully upholstered wrap around
design of Inspire creates a functional
and easy chair to use – ideal for
breakout and study areas – be
inspired!
Fully upholstered
Prices starting from £168.00
DUO
Duo 2-seat sofas and single chairs are
based on traditional designs with a
modern twist. The units are very
compact, lending themselves well to
common rooms and public areas.
TULIP
Looking for a tub chair that’s different?
Try Tulip! A very comfortable and
modern design, great for private study
areas or small discussion groups.
SIXTY:TWENTY
The unique style and sleek design of
Sixty:Twenty and the patented flip top
mechanism ensure the ultimate flexible
premium table solution for any area!
Totally reconfigurable and exceptionally
easy to use. Available in Beech, Oak or
White tops on chrome frames
1200 x 600mm
TEMPO TABLE
The ultimate flexible solution with flip
top mechanism and castors for easy
reconfiguration. Turn your classroom
into a breakout or meeting room in a
very short space of time. Available as
standard with Beech, Oak or White
tops on Silver frames.
1200 x 600mm
VOLUTE
Volute circular tables provide great
meeting places in any environment.
The circular column base allows free
access all round the table. Available
with Beech, Oak or White tops on a
Silver base.
800mm Diameter

B2B market: product brochure
TABLEBOOK
Our values
Design - Throughout the organisation, we takesatisfaction in solving work-related design challenges.
That’s why we have a strong track record of innovation
and turning out good quality, attractive solutions. Ourvery experienced design staff are working constantly
on turning concepts into reality, both improvingand creating products to assist people in theirwork environment.
Environmental - We are committed to encouragingenvironmental awareness and continuous improvement
in reducing the environmental impact of our activities,including not only manufacturing processes – where
we recently achieved the coveted FSC “chain ofcustody” accreditation - but also everyday practicesin and around the office.
Service - We do what we say we will. Sounds basic, but
customers have many times thanked us for consistently
delivering on our promises.
02/03
Vivanté 60:20fliptop and fixed top tables
Vivanté 60:20
fliptop gallery
Vivanté 60:20
gallery
Project by Office Principles

3. Expression
Campaign approach
Aims:
• To build awareness of Envoplan brand to
target A clients
• Develop opportunities within identified
target market
A

3.1 Approach A
Campaign direction
There are
real benefits
to an office
fit-out
We focus on
understanding
a business’s
key assests
– their staff
Helping descision
makers to answer
the key question
Do we need to
change?
Real People
Real Offices
Real Successes

DM piece 1 of 3
Double sided A4 with flap
Outer:
• Bold and distinctive
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
• Engaging / intriging
questioning cover headline
HOW TO KEEP
staff happy
Think people. innovaTe space. Deliver success.
“
“
EnvOPlan didn’T
jusT TaKE THE
OrdEr THEy
undErsTOOd THE
sEcrET TO KEEPing
Our sTaff HaPPy
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ac mi id, posuere pulvinar est. suspendisse
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bibendum posuere.
cras quis venenatis lacus. Maecenas sed
lectus sit amet tortor dignissim fermentum et
non nibh. in sit amet consequat ligula. sed
dignissim, leo nec vehicula suscipit, urna sem
imperdiet magna, luctus posuere justo nulla
nec mi. suspendisse in justo ornare, gravida
est a, consequat nulla.
Mike sMith
CeO, COMpany naMe

envoplan
Making their workplace comfortable and enjoyable to be in is a great
way to incentivise your staff beyond the monetary. The costs you may
incur for improving your office-space maybe considerably lower than
those of losing staff, and having to find and train replacements.
you can also use the physical space of your office to reiterate your brand in a way that is
fun and encouraging to your employees, especially if you are in a service industry – having
something physically representative of your brand can bring a business to life.
exaMple CaptiOn:
company and size
it is no coincidence that the companies we
have worked with all comment on how happy
their staff are at work. it’s a proven fact that
a well designed and thought out working
environment helps boosts staff morale.
Over the past 45 years Envoplan have been successfully
working with companies in boosting staff morale, increasing
staff productivity and helping companies reduce c02
emissions. How do we do this? Through creating and
designing well thought out work spaces, we call it activity
Based Working you call it happy productive staff.
find OuT TOday WHy cOMPaniEs liKE
yOurs arE cHOOsing EnvOPlan fOr
aCtivity based wOrking
t: 020 8997 9656
e: enquiries@envoplan.co.uk
THE sTOry
BEHind yOUr
sUCCess
THE avEragE uK WOrKEr
sPEnds OvEr 40 HOurs
a WEEK in THE WOrKPlacE
www.envoplan.co.uk
envoplan
Making their workplace comfortable and enjoyable to be in is a great
way to incentivise your staff beyond the monetary. The costs you may
incur for improving your office-space maybe considerably lower than
those of losing staff, and having to find and train replacements.
you can also use the physical space of your office to reiterate your brand in a way that is
fun and encouraging to your employees, especially if you are in a service industry – having
something physically representative of your brand can bring a business to life.
exaMple CaptiOn:
company and size
it is no coincidence that the companies we
have worked with all comment on how happy
their staff are at work. it’s a proven fact that
a well designed and thought out working
working with companies in boosting staff morale, increasing
staff productivity and helping companies reduce c02
emissions. How do we do this? Through creating and
designing well thought out work spaces, we call it activity
Based Working you call it happy productive staff.
t: 020 8997 9656
THE sTOry
BEHind yOUr
sUCCess
THE avEragE uK WOrKEr
sPEnds OvEr 40 HOurs
a WEEK in THE WOrKPlacE
www.envoplan.co.uk
HOW TO KEEstaff hap
“
“
EnvOPlan didn’TjusT TaKE THEOrdEr THEy
undErsTOOd THEsEcrET TO KEEPingOur sTaff HaPPy
lorem ipsum dolor sit amet, consecteturadipiscing elit. Duis quam turpis, venenatisac mi id, posuere pulvinar est. suspendisseplacerat hendrerit ante a commodo. nullamsemper eu erat eu eleifend. nam euismodbibendum posuere.
cras quis venenatis lacus. Maecenas sedlectus sit amet tortor dignissim fermentum etnon nibh. in sit amet consequat ligula. seddignissim, leo nec vehicula suscipit, urna semimperdiet magna, luctus posuere justo nullanec mi. suspendisse in justo ornare, gravidaest a, consequat nulla.
Mike sMith
CeO, COMpany naMe
Reverse and flap:
• Explanation of cover
headline with supporting
copy
• Client testimonial endorses
the key message, reinforced
by strong visuals of previous
work
• Envoplan positioning
statement
• Clear and direct call to
action
• Corporate branding

DM piece 2 of 3
Outer:
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
HOW TO insPirE
staff
Creativity
“
“
EnvOPlan didn’T
jusT lOOK aT
yOur OfficE THEy
BOOsTEd Our
crEaTiviTy
bibendum posuere.
Mike sMith
CeO, COMpany naMe

envoplan
you really can’t motivate another human being. But what you can do is
create the kind of environment where people feel motivated.
you create a motivating environment by creating the kind of culture where people want to be
at your workplace on a Monday morning, where they want to contribute their ideas, where they
want to remain loyal, and where they enthusiastically rave about your workplace to anyone who
will listen.
exaMple CaptiOn:
company and size
no matter how hard we all try to keep staff
creative, forward thinking, engaging and
inspiring it is not straightforward.
That’s why Envoplan share with you over 45 years
experience in designing well layout office space and
beautifully manufactured furniture which brings out the
creativity in all of us. you call it inspiring, we call activity
Based Working, may sound boring but boring it is not! Even
your courier person will be coming up with ideas.
t: 020 8997 9656
THE sTOry
BEHind yOUr
sUCCess
undErsTanding HOW
yOu WOrK TO dEsign a
crEaTivE EnvirOnMEnT
www.envoplan.co.uk
Reverse and flap:
copy
work
statement
action
envoplan
you really can’t motivate another human being. But what you can do is
create the kind of environment where people feel motivated.
you create a motivating environment by creating the kind of culture where people want to be
at your workplace on a Monday morning, where they want to contribute their ideas, where they
want to remain loyal, and where they enthusiastically rave about your workplace to anyone who
will listen.
exaMple CaptiOn:
company and size
no matter how hard we all try to keep staff
creative, forward thinking, engaging and
inspiring it is not straightforward.
That’s why Envoplan share with you over 45 years
experience in designing well layout office space and
beautifully manufactured furniture which brings out the
creativity in all of us. you call it inspiring, we call activity
Based Working, may sound boring but boring it is not! Even
your courier person will be coming up with ideas.
t: 020 8997 9656
THE sTOry
BEHind yOUr
sUCCess
undErsTanding HOW
yOu WOrK TO dEsign a
crEaTivE EnvirOnMEnT
www.envoplan.co.uk
HOW TO insstaff
Creativit
“
“
EnvOPlan didn’TjusT lOOK aTyOur OfficE THEyBOOsTEd OurcrEaTiviTy
Mike sMith
CeO, COMpany naMe

DM piece 3 of 3
Outer:
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
THE arT Of
rETaining and
attraCting
tOp talent
“
“
EnvOPlan didn’T
jusT lOOK aT Our
OfficE, THEy
lOOKEd aT Our
BusinEss
bibendum posuere.
Mike sMith
CeO, COMpany naMe

envoplan
your employees are the most important asset in your organization, so
the cost of recruitment and training should not be underestimated.
Providing physical proof of a company’s commitment to the welfare of its staff is a very powerful
tool. not only is the design and build quality of their workplace a reflection of the value you
place on retaining your existing staff; creating a bespoke work environment can be a real
positive in attracting top talent.
exaMple CaptiOn:
company and size
it’s no coincidence that Envoplan have been
in business for over 45 years. it’s simple
we are successful because our clients are
successful.
We share success through understanding our client’s
business, before designing their office space. By
understanding your business, your goals and plans for the
future, we create the best working space for your staff.
We call it activity Based Working, you call great business
partnership
t: 020 8997 9656
THE sTOry
BEHind yOUr
sUCCess
yOur WOrKPlacE rEflEcTs
THE valuE Of yOur
invEsTMEnT in sTaff
www.envoplan.co.uk
Reverse and flap:
copy
work
statement
action
envoplan
your employees are the most important asset in your organization, so
the cost of recruitment and training should not be underestimated.
Providing physical proof of a company’s commitment to the welfare of its staff is a very powerful
tool. not only is the design and build quality of their workplace a reflection of the value you
place on retaining your existing staff; creating a bespoke work environment can be a real
positive in attracting top talent.
exaMple CaptiOn:
company and size
it’s no coincidence that Envoplan have been
in business for over 45 years. it’s simple
we are successful because our clients are
successful.
We share success through understanding our client’s
business, before designing their office space. By
understanding your business, your goals and plans for the
future, we create the best working space for your staff.
We call it activity Based Working, you call great business
partnership
t: 020 8997 9656
THE sTOry
BEHind yOUr
sUCCess
yOur WOrKPlacE rEflEcTs
THE valuE Of yOur
invEsTMEnT in sTaff
www.envoplan.co.uk
THE arT OfrETaining aattraCtintOp talen
“
“
EnvOPlan didn’TjusT lOOK aT OurOfficE, THEylOOKEd aT OurBusinEss
Mike sMith
CeO, COMpany naMe

HTML email
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
• Example of one of the
campaign messages - with
click throughs to web page for
more info
HOW TO KEEP
staff happy
THE avEragE UK WOrKEr sPEnds OvEr
40 HOUrs a WEEK in THE WOrKPlacE
Making their workplace comfortable and enjoyable to be in is a
great way to incentivise your staff beyond the monetary. The costs
you may incur for improving your office-space maybe considerably
lower than those of losing staff, and having to find and train
replacements.
DON’t take Our wOrD fOr it
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Duis
quam turpis, venenatis ac mi id,
posuere pulvinar est. Suspendisse
placerat hendrerit ante a commodo.
Nam euismod bibendum posuere.
Mike sMith
CeO, COMpaNy NaMe
GALLERY
COMMerCiaL
The arT of
reTaining and
attraCtiNG
tOp taLeNt
“
“
HOW TO KEEP
staff happy
envoplan
THE avEragE UK WOrKEr sPEnds OvEr
40 HOUrs a WEEK in THE WOrKPlacE
EnvOPlan rEally
UndErsTOOd THE
sEcrET TO KEEPing
OUr sTaff HaPPy
consectetur adipiscing elit.
Duis quam turpis, venenatis
ac mi id, posuere pulvinar
est. Suspendisse placerat
hendrerit ante a commodo.
Nullam semper eu erat eu
eleifend. Nam euismod
bibendum posuere.
Mike sMith
CeO, COMpany naMe
Making their workplace comfortable and enjoyable to
be in is a great way to incentivise your staff beyond the
monetary. The costs you may incur for improving your
office-space maybe considerably lower than those of
losing staff, and having to find and train replacements.
it is no coincidence that the companies we have worked
with all comment on how happy their staff are at work. it’s a
proven fact that a well designed and thought out working
THE sTOry BEHind
yOUR sUCCess
envoplan
www.envoplan.co.uk
if this email displays incorrectly
click here for online version
cOnTacT Us
Call 020 8997 9656
email enquiries@envoplan.co.uk
visiT OUr sHOWrOOM
Noble House, Eaton Road
Hemel Hempstead, Herts HP2 7UB
you have received this email because you have shown an interest in our services. To unscribe click here.
find out more about aCtivity based wORking
t: 020 8997 9656

3.2 Expression
Campaign approach
Aims:
target A clients
target market
B

3.2 Approach B
Brand approach
We create
emotional
connections
We bring the
benefits of a
good working
environment
to life
We create working
environments for
people to work and
be successful in
We understand
the needs and
the fulfilment

DM piece 1 of 3
4 page A5
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
• Creating an emotional response to
the working environment
• Reception is the face of a business
- even if you never go beyond the
front desk, you’ll still take away an
impression of the company
envoplan
Find out more about activity based workingt: 020 8997 9656e: enquiries@envoplan.co.ukw: www.envoplan.co.uk
it’s
rec
envoplan
How often have you walked into a reception area and gone wow,
i love it. more and more companies are realising the importance
of creating a reception space which is not only inviting, but has
everyone smiling, even the courier.
after all it’s where you make your first impression. We at envoplan have
over 44 years in designing and building reception areas which say wow.
to find out how envoplan can create the wow effect
call us now on 0800 068 3885
...it’s WHere You’LL
Make a Lasting
First iMPression
“We had held off investing
in our reception area as
we didn’t know where to
start, thanks to Envoplan
we love greeting our
clients in our fabulous
new space.”
John smith - Company
tHinK PeoPLe. innoVate sPaCe. deLiVer suCCess.
envoplan
out more about activity based working
t: 020 8997 9656
w: www.envoplan.co.uk
it’s not Just a
recePtion...

DM piece 2 of 3
4 page A5
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
• The meeting place for decision
makers - where strategy, planning
and business negotiations take place
envoplan
it’s
bo
envoplan
signing a deal, negotiating a contract, discussing the future
of your company, or networking with colleagues and business
associates, your board room is the hub of your business.
We understand the importance of making staff, clients, work
colleagues feel comfortable, for over 45 years we have been
designing boardroom and boardroom furniture which makes
everyone feel welcomed.
Let envolpan help you to sign your next deal,
call us now on 0800 068 3885
“We wanted a boardroom
that made everyone feel
comfortable, whether
for internal meetings
or clinching a deal with
a new client. Envoplan
really understood our
needs and created the
perfect boardroom.”
...it’s WHere You’LL
sign tHat neXt
big deaL
tHinK PeoPLe. innoVate sPaCe. deLiVer suCCess.
envoplan
t: 020 8997 9656
it’s not Just a
boardrooM...

DM piece 3 of 3
4 page A5
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
• What value do businesses put
on their most valuable assets, is
reflected in the quality of their
workspace
envoplan
envoplan
it’s a proven face that a great work environment increases
productivity, reduces staff turnover and boosts staff morale. We at
envoplan have over 44 years achieving just that for all our clients.
no we are not Hr consultants, we are leaders in designing beautiful,
functional, well designed work spaces, we call it activity based
Working, you call it the “solution to staff happiness.”
Let envolpan create an environment where staff thrive,
call us now on 0800 068 3885
tHinK PeoPLe, innoVate sPaCe, deLiVer suCCess
...it’s WHere tHe
greatest assets oF
yoUr bUsiness tHrive
“We value our staff and
place a lot of importance
in creating the ideal
workstations for them.
Envoplan provided the
perfect solution.”
envoplan
t: 020 8997 9656
it’s not Just a
workstation...

HTML email
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
• Example of one of the
campaign messages - with
click throughs to web page for
more info
IT’S NOT JUST A
RECEPTION...
IT’S WHERE YOU’LL MAKE A
LASTING FIRST IMPRESSION
How often have you walked into a reception area and gone wow,
I love it. More and more companies are realising the importance
of creating a reception space which is not only inviting, but has
everyone smiling, even the courier.
DON’T TAkE OuR wORD FOR IT
consectetur adipiscing elit. Duis
quam turpis, venenatis ac mi id,
posuere pulvinar est. Suspendisse
Nam euismod bibendum posuere.
MIkE SMITh
CEO, COMPANy NAME
GALLERY
COMMERCIAL
ADDING THE
wOw FACTOR
IT’s NOT JUsT A
RECEPTION...
envoplan
IT’s WHERE YOU’LL MAKE
A LASTING FIRST
IMPRESSION
How often have you walked
into a reception area and
gone wow, I love it. More
and more companies are
realising the importance of
creating a reception space
which is not only inviting, but
has everyone smiling, even
the courier.
creating beautiful working spaces.Your reception is where
you make can make a lasting first impression. It should be a
true reflection of your business and professionalism and if it
isn’t, Envoplan can design and builds one that is.
THE WOW FACTOR
envoplan
www.envoplan.co.uk
If this email displays incorrectly
click here for online version
CONTACT Us
Call 020 8997 9656
email enquiries@envoplan.co.uk
vIsIT OUR sHOWROOM
Noble House, Eaton Road
Hemel Hempstead, Herts HP2 7UB
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T: 020 8997 9656
E: enquiries@envoplan.co.uk

3.3 Expression
Campaign approach
or support tools
Aims:
target A clients
target market
C

3.3 Approach C
Brand approach
Editorial
and softer
approach
Jargon Busters
Solutions seem
attainable
We understand
the concerns,
challenges and
scale of projects
Positioning
Envoplan
as experts in
Project
Management

DM piece 1: Cover and 1st fold
5 page A5 roll fold
brand messages
Branding
Strapline
Corporate colours
Thumbprint graphic
• Answering the key questions and
concerns of companys
planning an office fit-out
• Positioning Envoplan as experts and
sympathetic to the “where do I start”
client journey
Our values
Design - Throughout the or
satisfaction in solving work-
That’s why we have a strong
and turning out good quali
very experienced design st
on turning concepts into re
and creating products to as
work environment.
Environmental - We are com
environmental awareness a
in reducing the environmen
including not only manufac
we recently achieved the co
custody” accreditation - bu
in and around the office.
Service - We do what we sa
customers have many times
delivering on our promises
02/03
ENVOPLANsTop Tips To planning
your workspace
ONEwhaT Type of
business are you?
Envoplan spend the time to get under the skin of your business. Only when
we fully understand what makes you tick spendisse placerat hendrerit ante a
commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere.
Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent
dignissim vitae urna ut ultricies.
Call us to discuss Lorem ipsum dolor sit amet, consectetur adipiscing elit.
TWOhow Do
you like
working?
Hotdesk / Individual workstations /
Quiet rooms / Break out areas / Open
plan – it’s all about what works for you.
Lorem ipsum dolor sit amet, consectetur
ac mi id, posuere pulvinar est. Suspendisse
Nullam semper eu erat eu eleifend. Nam
euismod bibendum posuere. Phasellus
aliquet enim eu dictum porta. Quisque eu
urna neque. Praesent dignissim vitae urna
ut ultricies.
Call us to discuss Lorem ipsum dolor sit
amet, consectetur adipiscing elit.
THREEhow many
people work
for you?
Now? What about in five or ten years time? Duis
quam turpis, venenatis ac mi id, posuere pulvinar est.
Suspendisse placerat hendrerit ante a commodo.
Nullam semper eu erat eu eleifend. Nam euismod
bibendum posuere. Phasellus aliquet enim eu dictum
porta. Quisque eu urna neque.
FOURhow will The fiT-ouT
DisrupT The working of
my business?
We don’t expect you to stop. Duis quam turpis, venenatis ac mi id, posuere
pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper
eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim
eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut u.
FIVEwho’ll manage The projecT?
Unless you are lucky enough to have orem ipsum dolor sit amet, consectetur adipiscing elit.
Duis quam turpis, venenatis ac mi id, posuere pulvinar est. suspendisse phendrerit ante a
commodo Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere.
sIXwhaT abouT
environmen
concerns?
We care about environment as much
turpis, venenatis ac mi id, posuere pul
Nullam semper eu erat eu eleifend. N
posuere. Phasellus aliquet enim eu dic
neque. Praesent dignissim vitae urna u
Call us to discuss Lorem ipsum dolo
Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver success. Think people. innovaTe space
“Envoplan ignissim, leo nec vehicula suscipit, urna sem
imperdiet magna, luctus posuere justo nulla nec mi.
Suspendisse in justo ornare, gravida, consequat nulla.”
ALEX mcNAUGHTON
CEO, COmPANy NAmE
imperdiet magna, luctus uscipit, urna sem imperdiet
magna, luctus posuere justo nulla nec mi.”
kATE WORTHINGTON
mANAGING DIRECTOR, COmPANy NAmE
“Envoplan ignissim, leo nec ve
imperdiet magna, luctus pos
Suspendisse in justo ornare,
mIkE smITH
CEO, COmPANy NAmE
envoplanenvoplan envoplan
10 TOP TIPs
To creaTing The perfecT
working environmenTm, leo nec vehicula suscipit, urna sem
a, luctus posuere justo nulla nec mi.
usto ornare, gravida, consequat nulla.”
NAmE
envoplan
envoplan

DM piece 1:
2nd and 3rd folds
5 page A5 roll fold
Our values
Design - Throughout the organisation, we take
satisfaction in solving work-related design challenges.
and turning out good quality, attractive solutions. Our
very experienced design staff are working constantly
on turning concepts into reality, both improving
and creating products to assist people in their
work environment.
Environmental - We are committed to encouraging
environmental awareness and continuous improvement
in reducing the environmental impact of our activities,
including not only manufacturing processes – where
we recently achieved the coveted FSC “chain of
custody” accreditation - but also everyday practices
02/03
uspendisse placerat hendrerit
ante a commodo. Nullam
semper eu erat eu eleifend.
Nam euismod bibendum
posuere. Phasellus aliquet
enim eu dictum porta.
Quisque eu urna neque
ANsing
business. Only when
at hendrerit ante a
mod bibendum posuere.
neque. Praesent
etur adipiscing elit.
TWOhow Do
you like
working?
Hotdesk / Individual workstations /
Quiet rooms / Break out areas / Open
plan – it’s all about what works for you.
Lorem ipsum dolor sit amet, consectetur
ac mi id, posuere pulvinar est. Suspendisse
Nullam semper eu erat eu eleifend. Nam
euismod bibendum posuere. Phasellus
aliquet enim eu dictum porta. Quisque eu
urna neque. Praesent dignissim vitae urna
ut ultricies.
THREEhow many
people work
for you?
Now? What about in five or ten years time? Duis
quam turpis, venenatis ac mi id, posuere pulvinar est.
Suspendisse placerat hendrerit ante a commodo.
Nullam semper eu erat eu eleifend. Nam euismod
bibendum posuere. Phasellus aliquet enim eu dictum
porta. Quisque eu urna neque.
FOURhow will The fiT-ouT
DisrupT The working of
my business?
We don’t expect you to stop. Duis quam turpis, venenatis ac mi id, posuere
pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper
eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim
eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut u.
FIVEwho’ll manage The projecT?
Unless you are lucky enough to have orem ipsum dolor sit amet, consectetur adipiscing elit.
Duis quam turpis, venenatis ac mi id, posuere pulvinar est. suspendisse phendrerit ante a
commodo Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere.
sIXwhaT abouT my
environmenTal
concerns?
We care about environment as much as you do. Duis quam
turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse
Nullam semper eu erat eu eleifend. Nam euismod bibendum
posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna
neque. Praesent dignissim vitae urna ut ultricies.
Call us to discuss Lorem ipsum dolor sit amet.
cess. Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver success. Th
ALEX mcNAUGHTON
CEO, COmPANy NAmE
“Envoplan ignissim, leo nec vehicula suscipit, posuere
justo nulla nec mi. Suspendisse in justo ornare, gravida,
consequat nulla.”
TONy mORGAN
DIRECTOR, COmPANy NAmE
“E
i
m
k
menvoplanenvoplan
Our values
Design - Throughout the organisation, we take
satisfaction in solving work-related design challenges.
and turning out good quality, attractive solutions. Our
very experienced design staff are working constantly
on turning concepts into reality, both improving
and creating products to assist people in their
work environment.
Environmental - We are committed to encouraging
environmental awareness and continuous improvement
in reducing the environmental impact of our activities,
including not only manufacturing processes – where
we recently achieved the coveted FSC “chain of
custody” accreditation - but also everyday practices
02/03
uspendisse placerat hendrerit
ante a commodo. Nullam
semper eu erat eu eleifend.
Nam euismod bibendum
posuere. Phasellus aliquet
enim eu dictum porta.
Quisque eu urna neque
T-ouT
rking of
nenatis ac mi id, posuere
ommodo. Nullam semper
re. Phasellus aliquet enim
dignissim vitae urna ut u.
nsectetur adipiscing elit.
sIXwhaT abouT my
environmenTal
concerns?
We care about environment as much as you do. Duis quam
turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse
Nullam semper eu erat eu eleifend. Nam euismod bibendum
posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna
neque. Praesent dignissim vitae urna ut ultricies.
Call us to discuss Lorem ipsum dolor sit amet.
sEVENwhaT is your
buDgeT?
It’s not a dirty word - it’s your bottom
line, and we can help you make the
most of it. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Duis quam
turpis, venenatis ac mi id.
Up to £25,000: Nullam semper eu erat eu
eleifend. Nam euismod bibendum posu.
Up to £65,000: Phasellus aliquet enim
eu dictum porta. Quisque eu urna neque.
Praesent dignissim vitae urna ut ultricies.
Over £100,000: Phasellus aliquet enim
EIGHTwho will Design my
workspace space…?
Envoplan provide a fully inclusive interior design facaility uis quam turpis,
venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a
Phasellus aliquet enim eu dictum porta. Quisque eu urna neque.
EIGHT.FIVE… builD my furniTure?
We manufacture all our own furniture
venenatis ac mi id, posuere pulvina.
Suspendisse placerat hendrerit ante
acommodo. Nullam semper dictum porta.
Quisque eu urna neque. Praesent
Call us to discuss Lorem ipsum
dolor sit amet, ipiscing elit.
NINEwhaT abouT lighT
/ access / plannin
/ waTer / sTorage
elecTrics / neTwo
/ prinTers healTh
safeTy, eTc?
TENhow can i choose
fiT-ouT company?
It’s what is most important to you. If you want a professio
company that has been in business for over 45 years, has
winning credentials suspendisse placerat hendrerit ante a
aliquet enim eu dictum porta. Quisque eu urna neque.
Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver succes
“Envoplan ignissim, leo nec vehicula suscipit, u
imperdiet magna, luctus posuere justo nulla n
Suspendisse in justo ornare, gravida, conseq
ALEX mcNAUGHTON
CEO, COmPANy NAmE
“Envoplan ignissim, leo nec vehicula suscipit, posuere
justo nulla nec mi. Suspendisse in justo ornare, gravida,
consequat nulla.”
TONy mORGAN
DIRECTOR, COmPANy NAmE envoplan

DM piece 1:
4th fold and back
5 page A5 roll fold
nges.
vation
. Our
antly
ng
vement
vities,
ere
ces
ic, but
stently
placerat hendrerit
modo. Nullam
erat eu eleifend.
od bibendum
asellus aliquet
tum porta.
urna neque
y
l
o. Duis quam
Suspendisse
od bibendum
. Quisque eu urna
sEVENwhaT is your
buDgeT?
It’s not a dirty word - it’s your bottom
line, and we can help you make the
most of it. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Duis quam
turpis, venenatis ac mi id.
Up to £25,000: Nullam semper eu erat eu
eleifend. Nam euismod bibendum posu.
Up to £65,000: Phasellus aliquet enim
Over £100,000: Phasellus aliquet enim
EIGHTwho will Design my
workspace space…?
Envoplan provide a fully inclusive interior design facaility uis quam turpis,
venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a
Phasellus aliquet enim eu dictum porta. Quisque eu urna neque.
EIGHT.FIVE… builD my furniTure?
We manufacture all our own furniture
venenatis ac mi id, posuere pulvina.
Suspendisse placerat hendrerit ante
acommodo. Nullam semper dictum porta.
Quisque eu urna neque. Praesent
Call us to discuss Lorem ipsum
dolor sit amet, ipiscing elit.
NINEwhaT abouT lighTing
/ access / planning
/ waTer / sTorage /
elecTrics / neTwork
/ prinTers healTh
safeTy, eTc?
TENhow can i choose a
fiT-ouT company?
It’s what is most important to you. If you want a professional
company that has been in business for over 45 years, has award-
winning credentials suspendisse placerat hendrerit ante a Phasellus
aliquet enim eu dictum porta. Quisque eu urna neque.
It can seem daunting and the list everlasting, but
there is help at hand. Duis quam turpis, venenatis
ac mi id, posuere pulvinar est. Suspendisse placerat
hendrerit ante a commodo. Nullam semper eu erat
eu eleifend. Nam euismod bibendum posuere.
Phasellus aliquet enim eu dictum porta. Quisque eu
urna neque. Praesent dignissim vitae urna ut ultricies.
Call us to discuss Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
envoplan
FIND OUT mORE ABOUT CREATING THE
PERFECT WORkING ENVIRONmENT
T: 020 8997 9656 E: enquiries@envoplan.co.uk
W: www.envoplan.co.uk
r success. Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver success.
10 TOP TIPs
To creaTing The perfecT
working environmenT“Envoplan ignissim, leo nec vehicula suscipit, urna sem
mIkE smITH
CEO, COmPANy NAmE
envoplan
lan
envoplan

Next steps
• Feedback on creative campaign and
approval of budgets and timescale
• Definition of customer journey and identify
key Sale Team tools
• Online activity:
Website SEO Social media
• Copywriting

Sales Tool Campaign Presentation

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