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Mobile coupons presentation at MMA Forum London
 

Mobile coupons presentation at MMA Forum London

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Andy Smith

Andy Smith
Client Services Director
Eagle Eye Solutions
MMA Forum London
Oct 2011
Mobile Coupons; a tonic for retailers

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    Mobile coupons presentation at MMA Forum London Mobile coupons presentation at MMA Forum London Presentation Transcript

    • Andy Smith
      Client Services Director
      Eagle Eye Solutions
    • Retail sector - Feeling Under the weather?
      BRC : Spend Intentions all time low
      Nielsen : 1/3 do not have spare cash
      BDO : Rioting Blow – worst Month in 2 years
      Non store Sales up 40%
    • High Street Retail – In search of a tonic
      Smartphone growth 50% YOY
      Soon 50% viewing retail business site on mobile
      13% of all retail queries are mobile
      800% YOY increase in queries for coupons, vouchers & offers!
    • 6 C’s – A mobile vitamin supplementMOBILE COUPONING
      Customer behavior
      Connecting Digital Media & retail
      Call to Action
      Closing the loop
      Confidence
      Creativity
    • 6 C’s supplement – Customer behavior
      68% of UK smartphone owners use it to help with shopping
      28% use them to look for inspiration while shopping
      15% use a phone to evaluate products while shopping
      Vouchers paper to mobile 3:1
    • 6 C’s supplement – Connect Digital Media & Retail
      13% mobile media under-spend
      Digital to Digital until now
    • 6 C’s supplement – Call to Action
      Request voucher
      On Mobile site
      Enter No.
      05564094929
      MESSAGES
      £5 Blockbuster Coupon
      PIN 1234567
      Exclusive promotion to all T-Mobile Customers
      advertised via mobile, TV, print and outdoor activity
      Weekly offer to all customers developing loyalty to T-Mobile and driving new customers to Blockbuster
      Customer text in to request a mobile coupon
      Coupons redeemed through existing Chip and PIN in all blockbuster stores in the UK. 400K redemptions
      Enabling mobile retail transactions
    • 6 C’s supplement – Call to Action
      Request voucher
      On Mobile site
      Enter No.
      05564094929
      MESSAGES
      £5 Blockbuster Coupon
      PIN 1234567
      • Better targeted, stronger offers
      • Quick, easy & intuitive to redeem
      • Engaging with brand through a device they love
      Enabling mobile retail transactions
    • 6 C’s supplement – Call to Action
      Request voucher
      On Mobile site
      Enter No.
      05564094929
      MESSAGES
      £5 Blockbuster Coupon
      PIN 1234567
      • Offer drives customer to a POS transaction
      • Existing technology, quick & easy to implement, minimal staff input
      • Cost saving
      • Works Now! NFC future - proofed
      Enabling mobile retail transactions
    • 6 C’s supplement – Closing the loop
      Request voucher
      On Mobile site
      Enter No.
      05564094929
      MESSAGES
      £5 Blockbuster Coupon
      PIN 1234567
      Using the redemption data drives knowledge
      Better targeting & timing with less wastage
      DATA
      Enabling mobile retail transactions
    • 6 C’s supplement – Confidence
      Chip and Pin technology partners integrating with us include major providers and give many retailers almost instant mobile couponing capability
      Examples of brands totaling £10’s of millions in transaction value, securely and without operational impact
    • 6 C’s supplement – Creativity