Andy Smith<br />Client Services Director<br />Eagle Eye Solutions<br />
Retail sector - Feeling Under the weather?<br />BRC : Spend Intentions all time low<br />Nielsen : 1/3 do not have spare c...
High Street Retail – In search of a tonic<br />Smartphone growth 50% YOY<br />Soon 50% viewing retail business site on mob...
6 C’s – A mobile vitamin supplementMOBILE COUPONING<br />Customer behavior<br />Connecting Digital Media & retail <br />Ca...
6 C’s supplement – Customer behavior <br />68% of UK smartphone owners use it to help with shopping <br />28% use them to ...
6 C’s supplement – Connect Digital Media &                  Retail <br />13% mobile media under-spend<br />Digital to Digi...
6 C’s supplement – Call to Action <br />Request voucher<br />On  Mobile site<br />Enter No.<br />05564094929<br />MESSAGES...
6 C’s supplement – Call to Action <br />Request voucher<br />On  Mobile site<br />Enter No.<br />05564094929<br />MESSAGES...
Quick, easy & intuitive to redeem
Engaging with brand through a device they love </li></ul>Enabling mobile retail transactions<br />
6 C’s supplement – Call to Action <br />Request voucher<br />On  Mobile site<br />Enter No.<br />05564094929<br />MESSAGES...
Existing technology, quick & easy to implement, minimal staff input
Upcoming SlideShare
Loading in …5
×

Mobile coupons presentation at MMA Forum London

1,212 views

Published on

Andy Smith
Client Services Director
Eagle Eye Solutions
MMA Forum London
Oct 2011
Mobile Coupons; a tonic for retailers

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,212
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile coupons presentation at MMA Forum London

  1. 1. Andy Smith<br />Client Services Director<br />Eagle Eye Solutions<br />
  2. 2. Retail sector - Feeling Under the weather?<br />BRC : Spend Intentions all time low<br />Nielsen : 1/3 do not have spare cash<br />BDO : Rioting Blow – worst Month in 2 years<br />Non store Sales up 40%<br />
  3. 3. High Street Retail – In search of a tonic<br />Smartphone growth 50% YOY<br />Soon 50% viewing retail business site on mobile<br />13% of all retail queries are mobile<br />800% YOY increase in queries for coupons, vouchers & offers!<br />
  4. 4. 6 C’s – A mobile vitamin supplementMOBILE COUPONING<br />Customer behavior<br />Connecting Digital Media & retail <br />Call to Action<br />Closing the loop<br />Confidence<br />Creativity<br />
  5. 5. 6 C’s supplement – Customer behavior <br />68% of UK smartphone owners use it to help with shopping <br />28% use them to look for inspiration while shopping <br />15% use a phone to evaluate products while shopping <br />Vouchers paper to mobile 3:1<br />
  6. 6. 6 C’s supplement – Connect Digital Media & Retail <br />13% mobile media under-spend<br />Digital to Digital until now<br />
  7. 7. 6 C’s supplement – Call to Action <br />Request voucher<br />On Mobile site<br />Enter No.<br />05564094929<br />MESSAGES<br />£5 Blockbuster Coupon<br />PIN 1234567<br />Exclusive promotion to all T-Mobile Customers <br />advertised via mobile, TV, print and outdoor activity<br />Weekly offer to all customers developing loyalty to T-Mobile and driving new customers to Blockbuster<br />Customer text in to request a mobile coupon<br />Coupons redeemed through existing Chip and PIN in all blockbuster stores in the UK. 400K redemptions<br />Enabling mobile retail transactions<br />
  8. 8. 6 C’s supplement – Call to Action <br />Request voucher<br />On Mobile site<br />Enter No.<br />05564094929<br />MESSAGES<br />£5 Blockbuster Coupon<br />PIN 1234567<br /><ul><li>Better targeted, stronger offers
  9. 9. Quick, easy & intuitive to redeem
  10. 10. Engaging with brand through a device they love </li></ul>Enabling mobile retail transactions<br />
  11. 11. 6 C’s supplement – Call to Action <br />Request voucher<br />On Mobile site<br />Enter No.<br />05564094929<br />MESSAGES<br />£5 Blockbuster Coupon<br />PIN 1234567<br /><ul><li>Offer drives customer to a POS transaction
  12. 12. Existing technology, quick & easy to implement, minimal staff input
  13. 13. Cost saving
  14. 14. Works Now! NFC future - proofed</li></ul>Enabling mobile retail transactions<br />
  15. 15. 6 C’s supplement – Closing the loop <br />Request voucher<br />On Mobile site<br />Enter No.<br />05564094929<br />MESSAGES<br />£5 Blockbuster Coupon<br />PIN 1234567<br />Using the redemption data drives knowledge<br />Better targeting & timing with less wastage<br />DATA<br />Enabling mobile retail transactions<br />
  16. 16. 6 C’s supplement – Confidence <br />Chip and Pin technology partners integrating with us include major providers and give many retailers almost instant mobile couponing capability<br />Examples of brands totaling £10’s of millions in transaction value, securely and without operational impact<br />
  17. 17. 6 C’s supplement – Creativity <br />

×