Social Media StrategyFor Fraternal OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Inter...
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
Not Shiny New ToysPowerful Business  Applications
Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
THERE ARE IDIOTS ONLINE              69%              68%  AND SMART PEOPLE
Social Media Planning1.   Listen2.   Strategy3.   Learn4.   Channels5.   Measure
http://www.flickr.com/photos/dakotam/2668653161/
Listen         [aka Media Monitoring]        FREE                 PREMIUM• Google.com/alerts    •   Radian6• SocialMention...
Strategy Development
Learning in  5 Steps  In this order:  •   Listen  •   Create Content  •   Engage Others  •   Build Your Following  •   Inv...
“Experiment personally,                  apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
@comcastcares@twelpforce@deltaassist@dellcares
From: Jess3.com
Social Organization           Growth Opportunities•   Blogs•   Facebook•   Twitter•   LinkedIn•   YouTube•   Location-Base...
Twitter
140 Characters :: 120    (at) Replies    Retweet (2x)     Mentions     Hashtags  Direct Messages        Lists       Follow...
visibletweets.com                Applications
LinkedIn
YouTube
800 Million Unique Visitors        Each Month 3 Billion Hours Watched         Each Month 500 years of YouTube video arewat...
Check In
What is   ?
Campus Badges
The Case for Organizations•   Tips, Add Value•   Offer Specials•   Marketing Integration•   Word of Mouth Promotion•   Bui...
My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter                                 Yes, it was delicious.
•   Instagram•   Pinterest•   Flickr•   Picasa        Instantaneous +1000 Words
Measure Impact
Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
INFLUENCE IS NOT:   INFLUENCE IS ABOUT:Follower Counts     Response to Call to ActionNumber of Tweets    Real Life ActionN...
You Don’t Have A Choice   On Whether Or Not  To DO Social Media;     The Choice Is  How Well You DO It.                   ...
SCAN THIS                                                hust0058.wordpress.comandy@nicindy.org | @hust0058Director of Mem...
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
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Social Media Strategy at #FCA2012 [Fraternity Communications Association]

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Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.

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Social Media Strategy at #FCA2012 [Fraternity Communications Association]

  1. 1. Social Media StrategyFor Fraternal OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity
  2. 2. http://www.flickr.com/photos/38104469@N00/3899953986
  3. 3. http://www.flickr.com/photos/donzbop/359954316
  4. 4. AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  5. 5. Not Shiny New ToysPowerful Business Applications
  6. 6. Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  7. 7. THERE ARE IDIOTS ONLINE 69% 68% AND SMART PEOPLE
  8. 8. Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  9. 9. http://www.flickr.com/photos/dakotam/2668653161/
  10. 10. Listen [aka Media Monitoring] FREE PREMIUM• Google.com/alerts • Radian6• SocialMention.com • Sysomos• Search.Twitter.com • Vocus • Social Hub
  11. 11. Strategy Development
  12. 12. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
  13. 13. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  14. 14. @comcastcares@twelpforce@deltaassist@dellcares
  15. 15. From: Jess3.com
  16. 16. Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Google +• Pictures
  17. 17. Twitter
  18. 18. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  19. 19. visibletweets.com Applications
  20. 20. LinkedIn
  21. 21. YouTube
  22. 22. 800 Million Unique Visitors Each Month 3 Billion Hours Watched Each Month 500 years of YouTube video arewatched every day on Facebook, and over 700 YouTube videosare shared on Twitter each minute Source: YouTube, 2012
  23. 23. Check In
  24. 24. What is ?
  25. 25. Campus Badges
  26. 26. The Case for Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
  27. 27. My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  28. 28. • Instagram• Pinterest• Flickr• Picasa Instantaneous +1000 Words
  29. 29. Measure Impact
  30. 30. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  31. 31. INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets Real Life ActionNumber of Posts Likes Comments Retweets Sharing Click Rates Views
  32. 32. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  33. 33. SCAN THIS hust0058.wordpress.comandy@nicindy.org | @hust0058Director of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058
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