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Social Media Strategy at #FCA2012 [Fraternity Communications Association]
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Social Media Strategy at #FCA2012 [Fraternity Communications Association]

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Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and …

Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.

Published in: Education, Technology, Business

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  • 1. Social Media StrategyFor Fraternal OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity
  • 2. http://www.flickr.com/photos/38104469@N00/3899953986
  • 3. http://www.flickr.com/photos/donzbop/359954316
  • 4. AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  • 5. Not Shiny New ToysPowerful Business Applications
  • 6. Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  • 7. THERE ARE IDIOTS ONLINE 69% 68% AND SMART PEOPLE
  • 8. Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  • 9. http://www.flickr.com/photos/dakotam/2668653161/
  • 10. Listen [aka Media Monitoring] FREE PREMIUM• Google.com/alerts • Radian6• SocialMention.com • Sysomos• Search.Twitter.com • Vocus • Social Hub
  • 11. Strategy Development
  • 12. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
  • 13. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  • 14. @comcastcares@twelpforce@deltaassist@dellcares
  • 15. From: Jess3.com
  • 16. Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Google +• Pictures
  • 17. Twitter
  • 18. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  • 19. visibletweets.com Applications
  • 20. LinkedIn
  • 21. YouTube
  • 22. 800 Million Unique Visitors Each Month 3 Billion Hours Watched Each Month 500 years of YouTube video arewatched every day on Facebook, and over 700 YouTube videosare shared on Twitter each minute Source: YouTube, 2012
  • 23. Check In
  • 24. What is ?
  • 25. Campus Badges
  • 26. The Case for Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
  • 27. My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  • 28. • Instagram• Pinterest• Flickr• Picasa Instantaneous +1000 Words
  • 29. Measure Impact
  • 30. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  • 31. INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets Real Life ActionNumber of Posts Likes Comments Retweets Sharing Click Rates Views
  • 32. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  • 33. SCAN THIS hust0058.wordpress.comandy@nicindy.org | @hust0058Director of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058