#NACAMAM Social Media Strategy For Social Organizations
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#NACAMAM Social Media Strategy For Social Organizations



Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event....

Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event.

Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.



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#NACAMAM Social Media Strategy For Social Organizations #NACAMAM Social Media Strategy For Social Organizations Presentation Transcript

  • Social Media StrategyFor Social OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity #nacamam
  • http://www.flickr.com/photos/38104469@N00/3899953986
  • http://www.flickr.com/photos/donzbop/359954316
  • From: Jess3.com
  • AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  • Not Shiny New ToysPowerful Business Applications
  • You Don’t Control Content You Never Did
  • Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  • Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  • http://www.flickr.com/photos/dakotam/2668653161/
  • Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
  • Strategy
  • Content Is King!
  • Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
  • “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  • Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Pictures• Measurement (ROI)
  • Blog
  • 1. Define Scope, Niche Topic2. Tailor to Target Audiences3. Bloggers (Personal, Conversational)4. Comment Policy5. Schedule (Calendar)6. Simplicity (Less is more)7. Keyword Rich8. Tags and Search9. Social Media Sharing10. Compelling Headlines11. Include Pictures12. Vlog (Video) with Transcript13. Subscribers (RSS or Email)14. Blogroll (Linked to Similar Subjects)
  • Facebook
  • Twitter
  • 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  • visibletweets.com Applications
  • @comcastcares@twelpforce@deltaassist@dellcares
  • LinkedIn
  • YouTube
  • Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  • Check In
  • What is ?
  • Why Check In•Become Mayor of the Venue•Earn Badges•Earn Points (Compete with Friends)•Save Money with Specials•Connect with Friends•Serendipity
  • Badges
  • Campus Badges
  • The Case for Social Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
  • Insights
  • Google+
  • When Organization/Business Pages Launch:• Circles – Ability to segment your communication!• Hangout & Huddles – Fireside Chats – Focus Groups – Task Force MeetingsHuge growth to 10M+ in first month
  • Pictures
  • • Flickr• Picasa• Instagram Instantaneous +1000 Words
  • My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  • Measure Impact
  • Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  • INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
  • You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  • SCAN THIShust0058@gmail.com | @hust0058Director of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058