Kappa Delta Sorority - Social Media Strategy

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The presentation I gave at the 2011 Kappa Delta Sorority Convention in Tucson, AZ, on social media strategy for social organizations.

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Kappa Delta Sorority - Social Media Strategy

  1. 1. Social Media StrategyFor Social OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity #KDConvention2011
  2. 2. http://www.flickr.com/photos/38104469@N00/3899953986
  3. 3. http://www.flickr.com/photos/donzbop/359954316
  4. 4. From: Jess3.com
  5. 5. AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  6. 6. Not Shiny New ToysPowerful Business Applications
  7. 7. You Don’t Control Content You Never Did
  8. 8. Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  9. 9. Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  10. 10. http://www.flickr.com/photos/dakotam/2668653161/
  11. 11. Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
  12. 12. Strategy
  13. 13. Content Is King!
  14. 14. Learning in 5 Steps
  15. 15. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  16. 16. Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Pictures• Measurement (ROI)
  17. 17. Blog
  18. 18. 1. Define Scope, Niche Topic2. Tailor to Target Audiences3. Bloggers (Personal, Conversational)4. Comment Policy5. Schedule (Calendar)6. Simplicity (Less is more)7. Keyword Rich8. Tags and Search9. Social Media Sharing10. Compelling Headlines11. Include Pictures12. Vlog (Video) with Transcript13. Subscribers (RSS or Email)14. Blogroll (Linked to Similar Subjects)
  19. 19. Facebook
  20. 20. Twitter
  21. 21. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  22. 22. Applications
  23. 23. @comcastcares@twelpforce@deltaassist@dellcares
  24. 24. LinkedIn
  25. 25. YouTube
  26. 26. Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  27. 27. Check In
  28. 28. What is ?
  29. 29. Why Check In•Become Mayor of the Venue•Earn Badges•Earn Points (Compete with Friends)•Save Money with Specials•Connect with Friends•Serendipity
  30. 30. Badges
  31. 31. Campus Badges
  32. 32. The Case for Social Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
  33. 33. Insights
  34. 34. Pictures
  35. 35. • Flickr• Picasa• Instagram Instantaneous +1000 Words
  36. 36. My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  37. 37. Measure Impact
  38. 38. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  39. 39. INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
  40. 40. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  41. 41. andy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058
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