Kappa Delta Sorority - Social Media Strategy
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Kappa Delta Sorority - Social Media Strategy



The presentation I gave at the 2011 Kappa Delta Sorority Convention in Tucson, AZ, on social media strategy for social organizations.

The presentation I gave at the 2011 Kappa Delta Sorority Convention in Tucson, AZ, on social media strategy for social organizations.



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Kappa Delta Sorority - Social Media Strategy Kappa Delta Sorority - Social Media Strategy Presentation Transcript

  • Social Media StrategyFor Social OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity #KDConvention2011
  • http://www.flickr.com/photos/38104469@N00/3899953986
  • http://www.flickr.com/photos/donzbop/359954316
  • From: Jess3.com
  • AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  • Not Shiny New ToysPowerful Business Applications
  • You Don’t Control Content You Never Did
  • Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  • Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  • http://www.flickr.com/photos/dakotam/2668653161/
  • Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
  • Strategy
  • Content Is King!
  • Learning in 5 Steps
  • “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  • Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Pictures• Measurement (ROI)
  • Blog
  • 1. Define Scope, Niche Topic2. Tailor to Target Audiences3. Bloggers (Personal, Conversational)4. Comment Policy5. Schedule (Calendar)6. Simplicity (Less is more)7. Keyword Rich8. Tags and Search9. Social Media Sharing10. Compelling Headlines11. Include Pictures12. Vlog (Video) with Transcript13. Subscribers (RSS or Email)14. Blogroll (Linked to Similar Subjects)
  • Facebook
  • Twitter
  • 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  • Applications
  • @comcastcares@twelpforce@deltaassist@dellcares
  • LinkedIn
  • YouTube
  • Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  • Check In
  • What is ?
  • Why Check In•Become Mayor of the Venue•Earn Badges•Earn Points (Compete with Friends)•Save Money with Specials•Connect with Friends•Serendipity
  • Badges
  • Campus Badges
  • The Case for Social Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
  • Insights
  • Pictures
  • • Flickr• Picasa• Instagram Instantaneous +1000 Words
  • My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  • Measure Impact
  • Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  • INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
  • You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  • andy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058