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Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
Communication: Building Foundation Awareness Through Compelling News and Social Media
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Communication: Building Foundation Awareness Through Compelling News and Social Media

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Presentation at the NICF

Presentation at the NICF

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  • 1. COMMUNICATION Building Foundation Awareness Through Compelling News & Social MediaAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity / @nicfoundation #NICFseminar
  • 2. We Are In The Business OfCommunication
  • 3. • Annual Reports • Website• Direct Mail • Press Releases• Emails • Stewardship• Magazines • Meetings • Social Media• Newsletters • Notes• Print Brochures • Signage• Events • Pictures• Scripts • Videos• Manuals • Blogs
  • 4. What’s Compelling?Connecting Foundation Stakeholders With Our Mission & Case for Support. A Hero’s Journey Quest. Test. Yes!
  • 5. Strategy Development Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  • 6. Not Shiny New ToysPowerful Business Applications
  • 7. PeoplePObjectivesOStrategySTechnologyT
  • 8. Grow Connections 31% 6% 54% 18%
  • 9. ListenMedia Monitoring Surveys Grant Recipients MeetingsSocial Media Email
  • 10. ObjectivesCase & Mission-Centric Grant Recipients Raising Funds Donor AcquisitionFoundation Awareness Loyalty
  • 11. Source: Cygnus Greek Research Project
  • 12. Strategy Development Organizational Mission and CASE
  • 13. Source: Cygnus Greek Research Study
  • 14. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
  • 15. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  • 16. @comcastcares@twelpforce@deltaassist@dellcares
  • 17. Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Google +• Pictures
  • 18. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  • 19. 800 Million Unique Visitors Each Month 3 Billion Hours Watched Each Month 500 years of YouTube video arewatched every day on Facebook, and over 700 YouTube videosare shared on Twitter each minute Source: YouTube, 2012
  • 20. • Facebook• Instagram• Pinterest• Flickr• Picasa Instantaneous +1000 Words
  • 21. Measure Impact
  • 22. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  • 23. PeoplePObjectivesOStrategySTechnologyT
  • 24. SCAN THIS hust0058.wordpress.comAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity

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