25 Ways To Drive Traffic ToYour WebsiteWith Social Media…. And Then Measure It.A Presentation for the Center for NonProfit...
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: Jess3.com
AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
Not Shiny New ToysPowerful Business  Applications
Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Planning1.   Listen2.   Strategy3.   Learn4.   Channels5.   Measure
http://www.flickr.com/photos/dakotam/2668653161/
Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
Strategy
Content Is King!
Learning in  5 Steps  In this order:  •   Listen  •   Create Content  •   Engage Others  •   Build Your Following  •   Inv...
“Experiment personally,                  apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
Social Organization          Growth Opportunities•   Blogs (by Rodger)•   Facebook•   Twitter•   LinkedIn•   YouTube•   Lo...
The Big 4  Facebook  YouTube   Twitter  LinkedIn
Facebook
YouTube
Millennials AreHeavy Viewers Of Online Video    85%    watch online video            monthly        Vs. 67% of all interne...
Twitter
Twitter Screen Shots
140 Characters :: 120    (at) Replies    Retweet (2x)     Mentions     Hashtags  Direct Messages        Lists       Follow...
Applications
@comcastcares@twelpforce@deltaassist@dellcares
LinkedIn
Google+
When Organization/Business        Pages Launch:• Circles  – Ability to segment your communication!• Hangout & Huddles  – F...
Pictures
• Flickr• Picasa• Instagram     Instantaneous +1000 Words
My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter                                 Yes, it was delicious.
You Don’t Have A Choice   On Whether Or Not  To DO Social Media;     The Choice Is  How Well You DO It.                   ...
INFLUENCE IS NOT:   INFLUENCE IS ABOUT:Follower Counts     Response to Call to ActionNumber of Tweets    LikesNumber of Po...
Measure Impact
Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsights (every social space)KloutGrader.com
INSIGHTS• Facebook Page (under admin)  – Popular Content  – Fan Demographics  – Interactions• YouTube Channel (under admin...
The NIC’s Sites•http://www.nicindy.org•http://www.fraternityinfo.com•http://www.nicstandards.com•http://www.fraternalcaucu...
andy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfratern...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement
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25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement

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A presentation given as part of 25 Ways to Get Traffic To Your Website - Center for Nonprofit Success.

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25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement

  1. 1. 25 Ways To Drive Traffic ToYour WebsiteWith Social Media…. And Then Measure It.A Presentation for the Center for NonProfit Success.Andy Hustonandy@nicindy.org / hust0058@gmail.comDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook: facebook.com/hust0058Twitter: @hust0058 / @nicfraternity
  2. 2. http://www.flickr.com/photos/38104469@N00/3899953986
  3. 3. http://www.flickr.com/photos/donzbop/359954316
  4. 4. From: Jess3.com
  5. 5. AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  6. 6. Not Shiny New ToysPowerful Business Applications
  7. 7. Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  8. 8. Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  9. 9. http://www.flickr.com/photos/dakotam/2668653161/
  10. 10. Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
  11. 11. Strategy
  12. 12. Content Is King!
  13. 13. Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
  14. 14. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  15. 15. Social Organization Growth Opportunities• Blogs (by Rodger)• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Pictures• Measurement (ROI)
  16. 16. The Big 4 Facebook YouTube Twitter LinkedIn
  17. 17. Facebook
  18. 18. YouTube
  19. 19. Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  20. 20. Twitter
  21. 21. Twitter Screen Shots
  22. 22. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  23. 23. Applications
  24. 24. @comcastcares@twelpforce@deltaassist@dellcares
  25. 25. LinkedIn
  26. 26. Google+
  27. 27. When Organization/Business Pages Launch:• Circles – Ability to segment your communication!• Hangout & Huddles – Fireside Chats – Focus Groups – Task Force MeetingsHuge growth to 10M+ in first month
  28. 28. Pictures
  29. 29. • Flickr• Picasa• Instagram Instantaneous +1000 Words
  30. 30. My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  31. 31. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  32. 32. INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
  33. 33. Measure Impact
  34. 34. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsights (every social space)KloutGrader.com
  35. 35. INSIGHTS• Facebook Page (under admin) – Popular Content – Fan Demographics – Interactions• YouTube Channel (under admin) – Demographics – Popular Content – How Viewers Found Your Video
  36. 36. The NIC’s Sites•http://www.nicindy.org•http://www.fraternityinfo.com•http://www.nicstandards.com•http://www.fraternalcaucus.org•http://www.nicindy.org/fraternityrights Free Tips, How To’s and Thoughts on Social Media for Social Organization on my blog:•http://www.hust0058.wordpress.com
  37. 37. andy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058
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