A powerful global conversation has
begun. Through the Internet, people
are discovering and inventing new
ways to share relevant knowledge
with blinding speed. As a direct result,
markets are getting smarter — and
getting smarter faster than most
- The Cluetrain Manifesto, 1999
Our culture is the most
authentic & stable brand
experience we can create.
“I get the feeling that no
one in your building
works for Yuppiechef -
they are Yuppiechef.”
- Ian Young, MD Saatchi & Saatchi Cape Town
We’ve prioritized doing great
things over telling people we
do great things and leave
the ‘remarking’ to them.
We go to great lengths to hire people
who care. We celebrate positive
customer feedback above all else
and share it daily with our team.
"Taking responsibility for a mistake and
making an effort to resolve it doesn't mean
you are wrong & the other person is right. It
just means you value your relationship
more than you do your ego."
"We value the
as much as we do
We look to inspire, connect, entertain
and engage our fans while always
being open, honest & human.