Web 2.0 Overview What makes a product Web 2.0?

Web 2.0 Overview The combination of online social networks, folksonomies, web content, and content hackability / reuseability Buzzwords: Wiki, blogs, RSS, Open / web APIs, perpetual beta, tags, some rights reserved, the long tail, badges, network effects, ratings, OpenID

The combination of online social networks, folksonomies, web content, and content hackability / reuseability

Buzzwords: Wiki, blogs, RSS, Open / web APIs, perpetual beta, tags, some rights reserved, the long tail, badges, network effects, ratings, OpenID

Definitions Social network – online social structure made of nodes which are individuals Folksonomy - collaboratively generated tags that categorize Web content Hackability / reuseability – content viewed in one online location but created / hosted elsewhere; components of a mashup

Social network – online social structure made of nodes which are individuals

Folksonomy - collaboratively generated tags that categorize Web content

Hackability / reuseability – content viewed in one online location but created / hosted elsewhere; components of a mashup

Definitions (con’t) Wiki - a website that allows visitors to easily add, remove and edit content Some rights reserved – allow hackability and remixability without allowing pure resale Network effects – the value to a potential customer of the number of customers already using a service

Wiki - a website that allows visitors to easily add, remove and edit content

Some rights reserved – allow hackability and remixability without allowing pure resale

Network effects – the value to a potential customer of the number of customers already using a service

Definitions (con’t) Ratings – Content valuation based on explicit (member provided) and implicit (centrality eigenvector) scores OpenID - a decentralized digital identity system RSS - a simple XML-based system that allows users to subscribe to online content

Ratings – Content valuation based on explicit (member provided) and implicit (centrality eigenvector) scores

OpenID - a decentralized digital identity system

RSS - a simple XML-based system that allows users to subscribe to online content

The Long Tail A statistical distribution where the low amplitude population outnumbers the high amplitude population Many small groups can be more profitable than a few large groups assuming a low group acquisition and maintenance cost

A statistical distribution where the low amplitude population outnumbers the high amplitude population

Many small groups can be more profitable than a few large groups assuming a low group acquisition and maintenance cost

Web 2.0 Examples Google Maps, Google Adsense, MySpace, YouTube, Zillow, Zebo, Jobster, Vimeo, Del.icio.us, Digg, Skype, Feedburner, LinkedIn, Frappr, HousingMaps, Odeo, Facebook, Wikipedia

Google Maps, Google Adsense, MySpace, YouTube, Zillow, Zebo, Jobster, Vimeo, Del.icio.us, Digg, Skype, Feedburner, LinkedIn, Frappr, HousingMaps, Odeo, Facebook, Wikipedia

Traditional development Waterfall Spiral Design Develop Test Requirements

Web 2.0 (Perpetual Beta) Waterfall Perpetual Beta Development Costs Design & Develop Test & Release Feedback & Requirements

Perpetual Beta (con’t) Bug New Feature New Feature Enhancement Bug Enhancement Enhancement Enhancement New Feature Bug Maintain a queue of bugs, new features and enhancements and operate on a fast (every two to four weeks) release cycle

Typical Systems Software Linux, Apache, MySQL, PHP (LAMP) Alternatives – PostgreSQL, Java

Software

Linux, Apache, MySQL, PHP (LAMP)

Alternatives – PostgreSQL, Java

Software Development Offshore Agile development Product management in U.S. Target Platforms - Web, Email, RSS and mobile UIs

Offshore

Agile development

Product management in U.S.

Target Platforms - Web, Email, RSS and mobile UIs

Contact Andy Forbes [email_address] 703 201 4269