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60秒搞懂社群策略 what is social media

by Founder at CareBest Inc., 家倍安股份有限公司; LATEA 博雅青年講堂 on Apr 02, 2013

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品牌不只有內涵,也開始有了感情,品牌個人化 ...

品牌不只有內涵,也開始有了感情,品牌個人化
個人不只有感情,也開始有了內涵,個人品牌化

傳統的Web2.0 Forum or Blog 只有單一的 Community 或是 Media 性質
Social Media 則兼具這兩者性質,要同時經營Community與Media兩種內容,
即讓人想要互動(感情)的 Incoming 以及 讓人想要分享/閱讀(內涵)的 Outgoing 內容
而這也分別表現了一個社群媒體,不論個人還是品牌,
都必須兼具偏向個人化的Incoming以及品牌化的Outgoing面向

也因為如此,

品牌不只有內涵,也開始有了感情,品牌個人化
個人不只有感情,也開始有了內涵,個人品牌化

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60秒搞懂社群策略 what is social media 60秒搞懂社群策略 what is social media Presentation Transcript