Your SlideShare is downloading. ×
0
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Amazing  ethiopia final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Amazing ethiopia final

208

Published on

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
208
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Amazing EthiopiaYigzaw TamiratAndrews Djangmah
  • 2. Map & Flag
  • 3. • It is located in the Horn ofAfrica• It is bordered by Eritrea tothe North, Djibouti andSomalia to East, Sudan andSouth Sudan to the Westand Kenya to the South• Has a population of86,000,000History• The capital city AddisAbaba. (Means new Flower)• The capital city was foundedin 1887 by Emperor Menelik• Addis Ababa is the capital ofAfrica• African Union and ECA havetheir headquarters there.
  • 4. Land of Culture• Ethiopia, oldest countrybeyound all imagination• It’s culture andTraditions dating back3000 years ago• Has 80 different ethnicgroups with their ownlanguages• The people are veryreligious• Harar a city isconsidered by Muslimas the 4th Holy city
  • 5. Natural Attractions
  • 6. Ancient Civilization
  • 7. Wildlife & Archaeology
  • 8. SWOT ANALYSIS
  • 9. Competitors AnalysisCompetitorsOurCompetitorsKenyaTanzaniaAfricaPerpetual MapHigh PriceHighQualityLowQualityLow PriceEthiopia
  • 10. Objectives• To generate income for thecountry through tourism andpromote the good image ofEthiopia worldwide.• To create sustainableemployment for the localsand the whole community aswell as making theenvironment a better placefor everyone.
  • 11. Strategy• Creation of webpage
  • 12. Segmentation• Geographic Variables– Region• Demographic Variables– Age– Gender• Psychographic Variables– Social Class– Personality• Behavioral Variables– Ex User– First Time Users– Regular users
  • 13. Tactics• SOCIAL MEDIA/WEBSITE– Creating awareness throughsocial media and the tourismwebsite.• SPONSORSHIP(GOVERNMENT)– Scholarships to brilliant student– Support from Government– Sponsor Ethiopia Airline• ADVERTISING– Marketed to the consumersthrough Print media.
  • 14. References• Marketing communications: Integrating offline and online withsocial media / P.R. Smith & Ze Zook (2011)• http://www.tourismethiopia.org/pages/naturalintro.asp• http://www.tourismethiopia.org/pages/ethiopia.asp• http://www.tourismethiopia.org/pages/addis.asp• http://www.ktdc.co.ke/tourism• http://www.tanzaniainvest.com/tanzania-tourism-sector• http://www.ethiopianairlines.com/en/default.aspx• http://www.tourismethiopia.org/pages/culturalintro.asp• http://en.wikipedia.org/wiki/Ethiopia• http://en.wikipedia.org/wiki/List_of_National_Parks_of_Ethiopia• http://www.tourismethiopia.org/pages/detail/detailarch.asp

×