Vertical Search for Publishers
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Vertical Search for Publishers

  • 1,639 views
Uploaded on

Presentation given by Iain Fletcher at the ePublishing Innovation Forum in London on May 7th 2008

Presentation given by Iain Fletcher at the ePublishing Innovation Forum in London on May 7th 2008

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,639
On Slideshare
1,638
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
19
Comments
0
Likes
3

Embeds 1

http://www.slideshare.net 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Vertical search in specialist publishing Iain Fletcher Vice president, Marketing May 2008
  • 2. Customers
  • 3. Vertical search in the context of professional publishing
    • It can involve:
    • just proprietary content
      • GlobalSpec, KnowledgeStorm
    • primarily open Web content
      • SearchMedica
    • a mixture of both
      • Zibb, PharmaLiveSearch
  • 4.  
  • 5. Web search is a habit
    • Everyone uses Web search for business?
      • But not everyone believes that
    • Quality vs. habit
      • An 80/20 rule?
    • Distribution is a key issue
        • Embed yourself in the user’s habitual workflow
    • Web search absorbs half of all online advertising
    • Does widgetisation and atomisation offer an opportunity to change habits?
  • 6. It’s the traffic that matters A branded search option is another reason to download and install gadgets, widgets and toolbars
  • 7.  
  • 8. Learning points
    • Vertical search can help your brand
      • For both advertisers and users
    • Some investment is needed
      • Primarily editorial & marketing efforts if using SaaS
    • Vertical search is another tool for your traffic generation kit bag
      • Get the marketing right, and it can generate significant additional traffic
    • Yields generally exceed run-of-site
  • 9. For a copy of these slides email [email_address]