Online traffic generation and revenue growth from vertical search Andy Black AD:SAUCE July 22 nd 2008 [email_address]

Search as a Service Save time Save money Reduce risk Focus on core competence Adapt faster Easy to use Self-service Benefit from Convera’s expertise Rapid Deployment Templates Integrated Ad Server Reporting and analytics Build a Virtual Team Have a global delivery model Generate new revenues Minimize the impact of rapid changes in technology

Save time

Save money

Reduce risk

Focus on core competence

Adapt faster

Easy to use

Self-service

Benefit from Convera’s expertise

Rapid Deployment Templates

Integrated Ad Server

Reporting and analytics

Build a Virtual Team

Have a global delivery model

Generate new revenues

Minimize the impact of rapid changes in technology

White List – URL’s / websites for your vertical. Typical page count ranges between 7 to 20 million pages per vertical. Bookmarks – Community element - should have 50 to 100 for terms, conferences , vertical specific knowledge. Content Reports – Valuable and detailed information on the contents of your white list and associated pages. Usage Reports – Information on traffic, end user data and popular searches (REUSE for newsletters and sales) User Interface – Gives publisher control of look and feel. Builds off of our standard “template”. Ads- Convera Ad Service (CAS) – Keyword advertising Manage advertisers, listings, keywords, activate/deactivate listings, monitor the performance and ultimately fine-tune offerings.

making search customised for specific communities Make a search scope (white list) for a specific community Control crawl and spider (editorial control) Search scope continuously evolving (editorial control) Community involvement Bookmarks improve search experience Categorization of search results (editorial control) Integrate proprietary content and databases Control over results list ranking relevance, freshness, popularity Community specific knowledge resources heart attack = myocardial infarction

Make a search scope (white list) for a specific community

Control crawl and spider (editorial control)

Search scope continuously evolving (editorial control)

Community involvement

Bookmarks improve search experience

Categorization of search results (editorial control)

Integrate proprietary content and databases

Control over results list ranking

relevance, freshness, popularity

Community specific knowledge resources

heart attack = myocardial infarction

create a superior search experience Wikipedia Entry Surfing Magazine Van Morrison Web Site GCSE Physics Educational resources Professional Accountancy Personal Home Page Laser wavelength meter Wavelength calibration Spectrometer wavelengths Laser diodes Measurement of wavelength Wavelength glossary of terms Google Results “ Search Optics” Results Search for ‘wavelength’

Wikipedia Entry

Surfing Magazine

Van Morrison Web Site

GCSE Physics

Educational resources

Professional Accountancy

Personal Home Page

Laser wavelength meter

Wavelength calibration

Spectrometer wavelengths

Laser diodes

Measurement of wavelength

Wavelength glossary of terms

What Publishers Bring to the Partnership Print Publications Newsletters – Search Box Insertion Databases – E-mail, Vendors, Advertisers Buyers Guide/Directory Conferences/Tradeshows Publisher Blogs/Industry Blogs Barter Agreements/Partnerships Affiliate and Distribution Programs Downloadable Search Box Downloadable Toolbars

Print Publications

Newsletters – Search Box Insertion

Databases – E-mail, Vendors, Advertisers

Buyers Guide/Directory

Conferences/Tradeshows

Publisher Blogs/Industry Blogs

Barter Agreements/Partnerships

Affiliate and Distribution Programs

Downloadable Search Box

Downloadable Toolbars

Driving Traffic Press Releases via newswires, journos, blogs SEO – continual process Branding of Vertical Search from Site Search (integrate search boxes) Search Box on existing Property and Sister Properties Search Box distribution Ads in Print Publications – continual process Search Box distributed across Affiliate channels Email Promotions

Press Releases via newswires, journos, blogs

SEO – continual process

Branding of Vertical Search from Site Search (integrate search boxes)

Search Box on existing Property and Sister Properties

Search Box distribution

Ads in Print Publications – continual process

Search Box distributed across Affiliate channels

Email Promotions

Traffic Landscape / Calculator Potential Traffic = Size Community (%) + Affiliates + search box distribution + SEO Size of ENTIRE vertical = i.e. 250,000 professionals (what % do you currently capture via print publications?)

Traffic driving tools

revenue opportunities

get inside the daily workflow of your community

thank you Contact Andy Black [email_address]

Thank you Andy Black AD:SAUCE July 22 nd 2008 [email_address]